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Editor’s Picks

Customer Review vs Customer Testimonial Definitions
Video Testimonial Tips on Getting Them from B2B Customers
Chat Lead Generation: The Actionable Guide
Best Tools for Lead Generation (14 free + 14 paid)
6 Examples of Using Social Proof in Advertising
Remote Video Testimonials: 3 Free Templates You Can Copy

Categories

Video Testimonials
The Definitive Guide to Creating and Utilizing Video Testimonials Audio Testimonial Definition, Benefits, and Use Cases Guide on Turning Text Reviews into Video Reviews Get Employee Video Testimonials Easily And Attract Top Talent
Testimonials
The Ultimate Guide for Collecting and Using Testimonials Testimonials for Realtors: Boost Your Sales with This Strategy 5 Types of Client Testimonials You Need in 2022 + Using Them Pretty and Branded Testimonials Carousel that Creates Value
Lead generation
The Ultimate Guide to Lead Generation How to Generate Leads with Virtual Events Tips for Interactive Content in Lead Generation Lead Generation Softwares: Why to Use Them?
Reviews
Ultimate Guide to Online Reviews: How to Get Reviews and to Make the Most Out of Them Don’t Rely on Glassdoor – Use Software for Company Reviews Online Reviews: Statistics That Will Blow Your Mind [2022] Automate Your Review Gathering Flows with Trustmary
Social proof
The Definitive Guide for Understanding the Power of Social Proof Examples of User Generated Content to Get Inspired by 5 Easy Ways to Implement Visual Social Proof in eCommerce Social Proof in Ecommerce: Actionable (Free!) Strategy
Conversion rate
The Definitive Guide to Optimizing Conversion Rate Multivariate vs A/B Testing: Difference Explained Multivariate Testing: The Basics You Need CRO Marketing – 9 Actionable Strategies
Net Promoter Score
Net Promoter Score: The Definitive Guide to NPS Net Promoter Score vs CSAT – Who Wins the Battle? Employee Net Promoter Score (eNPS) – The New Employee Branding Trend in 2022 B2B Net Promoter Score – Implement It With These 7 Steps
Case studies
Case studies for Trustmary Case Wannado: Feedback Tripled with Trustmary and CRM “Trustmary helps us to manage customer satisfaction” Experiences of Trustmary – Office Recycling
Guides
Simple step-by-step guides for various industries Customer testimonial playbook for B2C construction businesses Pipedrive native integration with Trustmary Hubspot native integration with Trustmary

All blogs

Video Testimonials

What is needed to get video testimonials from your customers

Audio Testimonial Definition, Benefits, and Use Cases Guide on Turning Text Reviews into Video Reviews Get Employee Video Testimonials Easily And Attract Top Talent Video Testimonial Statistics That You Should Mind The Easiest Way to Gather Patient Video Testimonials Gather Video Testimonials that Improve Website Conversion Rate with Trustmary Video Testimonials App: 5-Step Guide to Set It Up 5 Video Testimonial Questions to Ask from Clients HubSpot Video Testimonials: Automatically Remote Video Testimonials: 3 Free Templates You Can Copy Video Testimonial Tips on Getting Them from B2B Customers How to Make a Testimonial Video? Top 5 Things to Consider Case example: 32% increase in sales by using video testimonial on check-out page 5 Best Practices for Video Testimonials 7+ Tips for Using Customer Testimonial Videos in Marketing

Testimonials

How to get the most out of your testimonial content

Testimonials for Realtors: Boost Your Sales with This Strategy 5 Types of Client Testimonials You Need in 2022 + Using Them Pretty and Branded Testimonials Carousel that Creates Value Another Word for Testimonials: What’s The Difference? Automatic and Authentic Testimonials Generator How to Automate Gathering of Testimonials with CRM Pro Tips on CRM, Flywheel and Using Feedback in Marketing Fitness Testimonials: Examples You Can Copy WordPress Testimonial Plugin Comparison: 10 Best Plugins 6 Ways to Use Testimonials on Squarespace 5 Employee Testimonial Templates to Help You Recruit More Customer Review vs Customer Testimonial Definitions Employer Testimonials: How They Help Your Brand Image Gathering Testimonials and Reviews in Pipedrive How to Get Testimonials From Customers (With 7 Examples) How to Add Testimonials to Squarespace? – 5 Step Guide How To Use Testimonials in Marketing How to Add Testimonials to Website in WordPress? How to Use Testimonials to Improve Website Conversion Rates for Lead Generation WordPress Testimonials – Why a Handful Isn’t Enough 4 Best Examples of Testimonials in Advertising How to Get Testimonials for Your Business Does anyone really want to publicly recommend my company? 3 Best Examples of Testimonial Request Letters That You Can Copy Employee Testimonial Best Practices 6 Examples of Great Testimonial Pages That Generate Sales 15 Important Questions to Ask For a Testimonial 5 Testimonial Page Design Best Practices Your Guide to Using Testimonials for Marketing

Lead generation

Generate more leads with social proof

How to Generate Leads with Virtual Events Tips for Interactive Content in Lead Generation Lead Generation Softwares: Why to Use Them? Create Lead Generation Chatbot with Trustmary How to Build an Effective Lead Generation Sales Funnel Create High Converting Lead Generation Popups with Trustmary 5 Trackable Lead Generation Tactics Best Tools for Lead Generation (14 free + 14 paid) Find Your Go-To Website for Lead Generation in 2022 6 Lead Generation Form Examples (+How to Design Converting Lead Gen Forms) 14 Best Tips on Lead Generation for Technology Companies 7 Strategies for Lead Generation in B2C That You Can Copy 20+ Strategies in Lead Generation for B2B Business Lead Generation in Real Estate (15 Strategies!) Chat Lead Generation: The Actionable Guide How to Create a Lead Generation Quiz That Will Help You Get More Sales 8 Most Reliable Lead Generation Books to Use as Learning Material Lead Generation Efficiencies of Different Online Platforms Like HubSpot, WordPress, and More 4 Simple Steps to Creating a Lead Generation Plan 6 Tactics Every Financial Advisor Should Try to Improve Lead Generation 5 Examples of Lead Generation Ads on Facebook You Can Rely On Lead Generation on Instagram: Tips, Tricks, and Best Practices to Help You Grow Lead Generation vs. Demand Generation: Conceptual and Practical Differences 6 Crucial KPIs You Should Use When Doing Lead Generation Lead Generation Vs Brand Awareness: Where Should You Focus Your Efforts? 4 ways to generate leads for sales

Reviews

Get the most out of your existing reviews – and how to get more!

Don’t Rely on Glassdoor – Use Software for Company Reviews Online Reviews: Statistics That Will Blow Your Mind [2022] Automate Your Review Gathering Flows with Trustmary Online Review Software – Guide to Finding your Match 7 Top Reasons Websites with Customer Reviews Outperform Others Customer Reviews Examples That Help You Generate Leads How to Add Customer Reviews to Shopify – Easy Guide 10 Best Review Softwares You Should Consider How to Get More Reviews on Google With 9 Actionable Tips 3 Reasons You Should Never Buy Google Reviews How to Respond to Positive Reviews? 4 Negative Review Response Examples Reviews and customer feedback in sales and marketing – why and how?

Social proof

How to use social proof to boost conversion rates and sales

Examples of User Generated Content to Get Inspired by 5 Easy Ways to Implement Visual Social Proof in eCommerce Social Proof in Ecommerce: Actionable (Free!) Strategy 9 Best Social Proof Podcasts Worth Listening To 5 Social Proof Apps to Consider in 2022 Social Proof Popup Examples That Improve Conversion Rate Social Proof and Consistency: Why NPS Needs to Be Measured More than Once Social Proof Examples in B2B Marketing +How to Use Them The Definitive Guide for Understanding the Power of Social Proof 13 Social Proof Software Solutions to Increase Conversion Rates 7 Real Examples You Can Copy of Using Fear of Missing Out (FOMO) in Advertising 6 Examples of Using Social Proof in Advertising Fear of missing out research for marketers and how you can make use of it Psychology behind Fear of Missing Out Why You Should Leverage Social Proof in Your Facebook Ads How to Use Social Proof in Marketing 4 Social Proof Examples to Inspire You What is Social Proof and How to Use It

Net Promoter Score

Learn how Net Promoter Score can be used to boost growth

Net Promoter Score vs CSAT – Who Wins the Battle? Employee Net Promoter Score (eNPS) – The New Employee Branding Trend in 2022 B2B Net Promoter Score – Implement It With These 7 Steps Alternatives to NPS – Net Promoter Score What is NPS Software and How to Maximize its Benefits  Net Promoter Score by Industry – NPS Industry Averages Tips for Sending NPS Email Surveys to Your Customers for Maximum Results Short Guide on How to Gather Website NPS Effectively Apple NPS in 2021 [updated 2022] Improved way of presenting your Net Promoter Score (NPS) 13 Best NPS Tools to Use in 2021 [updated] Everything you need to know about Net Promoter Score (NPS) in 2022 – Complete guide [updated!] 5 Best NPS Software in 2022 [updated] NPS benchmarks from Nordics What is a Good Net Promoter Score? – Benchmarks for 2020 How to improve Net Promoter Score? 7 Ways to Improve your NPS NPS – A comprehensive guide to understanding Net Promoter Score What is NPS and how do you measure it?

Conversion rate

Optimize your conversion rate with these actionable tips!

Multivariate vs A/B Testing: Difference Explained Multivariate Testing: The Basics You Need CRO Marketing – 9 Actionable Strategies Bayesian vs Frequentist A/B Testing: Guide for Dummies Skyrocket Website Conversion Rates with These Widget Ideas Improve Conversion Rates with Facebook or Google Reviews 13 Biggest Conversion Rate Optimization Benefits The Role of Website Optimization in Ecommerce Business 10 Approaches You Can Take to Improve Your Shopify Conversion Rate Tools for Website Optimization You’ll Need to Have and Use as a Website Owner Simple 6 Step Conversion Rate Optimization Audit to Get Started With CRO 3 Conversion Rate Optimization Software Tools You Should Test 17 Things You Probably Have Not Tried That Will Improve Your Ecommerce Conversion Rate 6 Conversion Rate Optimization Consultants That Really Know Their Stuff Benchmarks for Google Ads Conversion Rates Benchmarks for Email Conversion Rates 7 Conversion Rate Optimization Agencies You Probably Haven’t Heard About, but Should Conversion Rate for Facebook Ads, What to Expect What is the average conversion rate for a website? Conversion Rate as a Measure of the Effectiveness of Your Website 6 Tips To Boosting Your Social Media Conversion Rate Measuring Retail Conversion Rate What Is a Good Conversion Rate and How to Improve It Website Conversion Rate Optimization Checklist

Customer feedback

The how, when and why of customer feedback

Message Templates for Customer Feedback (Email and More) How to Effectively Use Different Methods of Customer Feedback How Customer Feedback on Service Actually Works Ultimate Customer Feedback Survey (with Examples!) How to Write Great Customer Feedback Questions: 5 Samples to Copy Creating a Good Customer Feedback Form: 5 Useful Samples Gather Feedback in Hubspot – Automatically From Customer Feedback to Customer-Led Growth 10 Best Customer Feedback Tools for 2021 [updated]

Customer loyalty

Turn one-time buyers into loyal customers with these insights

19 Quotes on Customer Loyalty that Help you Appreciate Your Loyal Customers 3 Customer Loyalty Strategies that Actually Work How Rewards Create Customer Loyalty B2B Customer Loyalty – How is it Different? How to Start Profiting From Your Customer Loyalty Program Setting up a Retail Customer Loyalty Program in 2021 How to Create an Effective Customer Loyalty Program for a Restaurant How to Bring Innovation Into Your Customer Loyalty Program Benefits of a Customer Loyalty Program for any Business Want to Increase Customer Loyalty? Build a Community, Avoid Rewards How to Create an Extensive Customer Loyalty Program Why Your Customer Loyalty Will Likely Fall When You Do These Things Definition of Customer Loyalty: Benefits, Examples, & use Cases Customer Lifetime Value – How to Make More Money with Less Customers

Customer experience

CX is more important than you ever imagined!

The Peak-End Rule and How It Affects Customer Experience Customer Experience Vs. User Experience: Differences, Similarities & Importance 5 Types of Customer Experience Management Software Manage Customer Experience and Grow like a Unicorn Good Customer Experience Examples to Learn from 6 Eye opening customer experience quotes Customer Experience Improvement – 7 Ways to Improve Customer Experience Definition of customer experience – what is the customer experience, how it is built and how is it managed? Employee Experience as a Resource in Recruiting 3 Techniques For Measuring Customer Experience Managing Customer Experience: 4 Techniques to Level up Your Business What is Digital Customer Experience and How to Improve It Reasons Why Development of Customer Experience Should Be Your Business’s Top Priority Ways to ensure a good customer experience while closing a deal with customer These aftercare measures will improve your customer experience Building blocks of successful sales from the customer experience perspective First step to a succesful customer journey – How do you take customer experience in to account already at the beginning of the customer journey How to develop customer experience of your current customers?

Customer satisfaction

CSAT, CES, NPS, and other metrics to use to measure customer satisfaction

3 Templates for Customer Satisfaction Questionnaires 11 Questions on Customer Satisfaction You Need to Ask Yourself in 2022 How Customer Satisfaction Score (CSAT) will help your business? 7 examples Best Practices for Customer Satisfaction Surveys in 2022 – 5 steps Examples and Definition of the 80/20 Pareto Principle Customer Churn Explained +9 Ways to Reduce Churn in 2022 4 Customer Satisfaction Metrics That Will Tell You The Truth 7 Best CSAT Software for Measuring Customer Satisfaction

Surveys

Create surveys where open rate = response rate

The Best Survey Builder for Collecting Customer Feedback Survey Bias: What it is and how to avoid it Online Survey Advantages and Disadvantages in 2022 Average Survey Response Rate – Finally Revealed Introducing the Best Survey: 5 Point Scale Product Surveys: The Do’s and Don’ts 7 Survey Subject Line Examples You Can Copy 5 Examples of Biased Survey Questions and Why You Should Avoid Them How to Create Effective Survey Questions

Marketing

Introducing marketing basics, automation possibilities and trends for 2022

Digital Marketing Trends 2022: The Rise of Artificial Intelligence Voice of Customer Best Practices and Tools AI Marketing Tools You’ll Need in 2022 7 Best Pipedrive Integrations for Sales Teams [updated] Marketing mix A Simple Guide to Effective Corporate Reputation Management Fundamentals of Coaching Leadership Marketing Budget: How much should a company invest in marketing? 35+ Word of Mouth Marketing Statistics Social Media Marketing Basics – How Do You Get The Most Out Of A Social media? 3 Amazing Facebook Word of Mouth Marketing Features Internal Linking – A guide to increasing search visibility through internal linking 3 Word of Mouth Marketing Examples to Supercharge Your Marketing Campaigns Basics of Marketing Automation Digital Marketing Basics – Where Should You Concentrate On it? Why a search engine visitor is so valuable 5 months of SEO progress for Trustmary – What kind of results did we get? (732% growth) 5 Tips for Instagram Marketing What is Word of Mouth Advertising? 3 Tactics to Boost Sales What is the the difference between good marketing and bad marketing? A guide to choosing a marketing agency 80 % of content marketing is targeted at a wrong target audience – avoid this common mistake Hurry is the most acceptable reason for being inefficient – take control over stress with intelligent time management Facebook marketing – What should a company focus on in Facebook marketing? What is content marketing and how can you make business with it? Building a Brand and the Stages of Brand Building Inbound marketing – generate more sales measurably with inbound marketing Growth hacking – what is it all about and does your company need it? How to utilize digital marketing tools in sales What is a Functional Sales Presentation Like? – 4 tips for building a good sales presentation The ABC of content production – how to create content that supports your business Building a marketing plan for your company Predictability in sales and marketing, and the problems of it Marketing management – How to get most out of your marketing team Top 3 Marketing Tips for Small Businesses Remarketing – everything you need to know about it 5 marketers to follow in 2021 [updated] Positioning – What does it mean and why should it be the foundation of your marketing? How to get more sales with email marketing? – updated for 2021 Five phases of website design Better results with Sales pitch – how to build an effective Sales pitch in just 5 easy steps How to Create Content for Social Media That Drives Results Beginners Guide to Search Engine Optimization 3 Tips to Improve Customer Acquisition Strategy

Case studies

How customers use Trustmary – and why they keep using it

Case Wannado: Feedback Tripled with Trustmary and CRM “Trustmary helps us to manage customer satisfaction” Experiences of Trustmary – Office Recycling Case Pindora – Reviews build trust – automatically Case aTalent Recruiting – Each individual’s work becomes visible with Trustmary I-Valo: Satisfied customers regardless of country Pesurivuokraus.fi – Automating the collection of customer feedback and reviews Eilakaisla’s most important measure of quality is customer satisfaction “Such recommendations are really worth publishing online!” Kaisanet: Increase trust with reviews Satokausikalenteri: Video reviews to aid customer’s purchase decision Järvenpään Ajokoulutuskeskus: More leads and sales directly from the website Verhoomo Sorsa: 100 responses and 30 referrals within the first hour of use Perintäritari: ”Referral marketing is the most important channel for us in reaching new clients” Mutjutin: ”22.6% increase in the conversion rate means that our annual sales will grow by tens of thousands of euros” Case Example: How we increased sales by 139.16% with testimonials while reducing advertising budget by 21.81%

Releases

New features are constantly being released – Stay tuned!

Review widget updates: Widely customizable Inpage Embed and other new widget templates New updates in Trustmary: Hubspot integration and review Excel imports Introducing Trustmary’s Review Widgets Review import updates (G2, Capterra, Tripadvisor, Yelp, Trustpilot) New reporting interface User interface updates and move to new survey editor Dropdown and multiple selection dropdown and automation updates Star ratings, survey folders and other updates Email templates, scheduled survey closing and automation updates Video review & popup improvements Survey editor 2.0 beta Survey theme customisation (colors and fonts) Automations and Zapier app – out now

News

Trustmary’s journey from being a start-up to growing every day!

“We Transitioned from a Project Business to a SaaS Company in a Month” Solving real problems makes the job meaningful – Aleksi Halsas, Product Owner @Trustmary “Thanks to our bootstrapped history, there is not that much bullshit going on” – Kim Salmi, CTO @Trustmary “I can fully focus on coding” – Antti Kaikkonen, Full-Stack Developer @Trustmary What Happens After the 1st Funding Round Trustmary Announces $2.2 Million Funding to Further Drive Growth in Europe and North America #4 Repeat: Automate #1, #2 and #3 (Live Webinar Series) #3 Convert More Sales (Live Webinar Series) #2 Turn Satisfied Customers into Advocates (Live Webinar Series) #1 Find Your Satisfied Customers (Live Webinar Series) What does being impartial mean for us in Trustmary?

Guides

Simple step-by-step guides for various industries

Customer testimonial playbook for B2C construction businesses Pipedrive native integration with Trustmary Hubspot native integration with Trustmary Customer Testimonials Playbook for B2B SaaS Industry Customer Testimonials Playbook for B2C Education Industry Customer Testimonials Playbook for B2C E-commerce Industry