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15 Important Questions to Ask For a Testimonial

Customer testimonials are essential for your business. They’re a great marketing resource that will hardly disappoint you.

A survey by BrightLocal found that 88% of consumers trust online testimonials and consider them as much as personal recommendations that they can’t refuse.

A great customer review can bring in hundreds of new customers.

In order to get compelling testimonials from your customers, you should know what testimonial questions to ask for and how to craft a persuasive yet natural testimonial to drive sales.

Asking right and appropriate testimonial questions will help you design customer testimonials that are really effective.

The questions you ask shape the review and that’s what matters the most when it comes to driving conversions via customer testimonials.

To be completely honest. There are just general questions you can ask. When we do testimonials for our customers, the questions are never from a template.

But our professionals have a lot of experience on asking questions for testimonials so it is a different case. Also it is good to remember that questions that should be asked for employee testimonial differ greatly.

But to the point, here are some questions you can ask when doing a testimonial, or use as ideas for creating the right testimonial questions for you. Keep in mind that text testimonials and video testimonials are not the same things but they achieve the same goal of creating social proof for your business and establish better feedback from clients. They achieve the same thing but require you to create different spaces on your website and tell your story very differently.

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15 Crucial Testimonial Questions to Ask

Here is a list of 15 questions that you can ask for a testimonial or a review in order to increase conversions.

1. How did you find our product?

This is an important question that will help others (who are interested in your product or might get interested in reading the testimonial).

By sharing how a customer finds your product and how he ended up purchasing it will guide prospective customers and it will help your marketing team in identifying the conversion channel.

2. Why did you choose our product specifically amongst others?

It will make your product stand out from the crowd and help your target audience learn what to expect from their first customer experience.

The customer will compare your product with its competitors and will specify one or more features that were impressive than other similar products.

The client usually knows why your service beats the service of other companies better than you do. Seeing what you got over your competitors is always a way to create better service and move your business forward.

Not only will you be able to create a testimonial that praises your business but also find ways to improve your services as a whole.

3. What was the biggest hurdle that prevented you from buying our product?

This question will solve two issues for your business.

First, it will help other customers in overcoming problems that they may face during the purchase phase. When existing customer feedback shares the hurdle, he will also share the solution or technique to overcome the hurdle.

Second, you’ll be able to identify issues that restrict potential customers from buying from your business.

As business owners, we can sometimes focus too much on the wrong things and miss the obvious flaws in our business service. The answer to this question will help your business find the problematic points on your website and find a solution for them.

If a person tells you they went for other options because, for example, your shopping cart is too confusing, you better make a point of resolving this challenge and find an answer to this issue.

4. What is the best thing about our product that you love the most?

When an existing customer shares the best thing about your product which could be its package, customer support, ease of use, etc.

It will persuade other prospective customers but also facilitates gathering testimonials. This helps you highlight one big feature that your product is best at as well.

5. What is the single feature that exceeded your expectations?

This question is an extension of the previous question where you specifically talk about a feature that the target audience loved the most.

In the previous question, the best thing isn’t necessarily a feature of your product so you have to ask this question to highlight your product’s best feature. This is also a great question to include in a video testimonial for your business.

6. Explain the benefits that you get from using our product?

This question will cover the benefits that customers derive from your product, it’s not just about features. It’s essential that customers share the benefits that they received after using your product.

7. What was your biggest problem that our product solved?

This is one of the most important questions that you should always ask.

People use your products to solve a problem they’re facing. This is also one of the best video testimonial questions as it can help stress the advantages of using your product or service. Powerful testimonials are created from unique feedback that can help build your company name and impact buying decisions of potential new customers.

In response to this question, customers will share the biggest problem that your product has the potential to solve.

This will encourage other customers who are facing a similar problem to opt for your product or service.

8. What was it like before you purchased/used our product?

This question is related to the previous question and is focused on the customer’s life prior to using your product.

When a customer will share his life experience that he used to have, a lot of potential customers will be able to relate to it.

This question is extremely useful in terms of establishing an emotional connection with the viewers of the video, reviews, or business testimonials.

9. What results did you get from our product?

This is an extension of the previous question where the customer will specifically talk about how your product helped him change his life.

You need to ensure that the customers share their before and after experiences here. The life prior to using your product and how the results have changed his life is exactly what we’re looking for here.

10. Are you still getting the same results?

Again, this is in continuation of the previous question where the customer needs to share his views on the results received after using your product or service.

The idea is to make potential customers realize that your product delivers long-term results. Another great question for video reviews of your business.

11. How did our product change your life?

This question is related to the general testimonial interview questions regarding changes in the customer’s life that he experienced after using your product. When you face a problem, it disturbs your life in several ways.

When existing customers will explain how your product indirectly improved life, it will help new customers in making a decision when browsing your product or service.

12. How smooth was the buying procedure?

In response to this question, the customer will share the actual procedure he used to purchase your product or service.

It will be used by others as a guideline. It will also help you find and fix issues in the buying process that might be leaking sales.

13. How was your experience with our brand?

This question is focused on the user experience that your brand offers.

When a respondent will share his good experience with your brand, it won’t just highlight your product or service but will improve your brand image as a whole and attract potential customers.

This also gives them an opportunity to describe other benefits they had from using your service and maybe go beyond the basic testimonial form that most conversations boil down to save time.

Your customers might give you one-word answers which are not good for your search as you want to identify more crucial information from the conversation.

One-word answers are not what you want to hear as they don’t tell a story and your challenge is to draw out a story for your business.

14. Will you recommend our product to a friend, relative, or a colleague (or other potential customers)?

This is one of the testimonial questions directed towards the people who are watching or reading the testimonial.

If the customers are willing to recommend your product or service to his social circle, it definitely means it is worth trying. Potential customers will know to appreciate that those old customers are willing to share their experience with your company with their family—it is the only story they need to hear about your business.

15. What’s the main reason that will persuade you to recommend our product (give positive customer feedback)?

This final question emphasizes the main reason that makes your product stand out from the crowd. It provides viewers with a final opportunity to proceed with the purchase. The answer to this question acts as a powerful CTA attracting the best customers.

Conclusion: customer testimonials help the sales and marketing teams

There is a lot of different questions you can ask, but to be completely honest. The questions themselves are not the most important thing.

The way the questions are being asked and who is the person asking the questions can be even more important. When a business aligns its questions with the right things

One thing we have noticed when we have done testimonials for over 1000 different companies, there is a huge difference if someone completely outside the company asks about a customer’s experience with the brand’s product or service, in comparison to someone from the company asking them.

If someone from the company is asking the questions a lot of the times, it already creates some subconscious limitations and the best answers don’t even necessarily come out.

So on top of the questions, remember to focus on creating the right environment. Great testimonials are created through great interviews.