February 14th, 2025
Erica Ylimaki
How to Add Google Reviews to Website (for Dummies)
I’ll walk you through the easiest way to embed Google reviews on any website. I know next to nothing about coding, but even I can do this! To succeed in embedding reviews to your website, you’ll need a free Trustmary account, the name of your business or its address to create a Google reviews widget. […]
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Categories
All blogs
Reviews
Get the most out of your existing reviews – and how to get more!
Why are my Google reviews disappearing?How to Build Trust Through Patient Reviews in HealthcarePain Points in Business – Collecting ReviewsHow to Add Google Reviews to JoomlaHow to Increase Google Reviews: Real-Life ExampleB2B Online Reviews: 5 Steps to Boosting Your VisibilityReview Generation – How to SucceedHow to Get More G2 Reviews — A Step-by-Step GuideSaaS Review Sites You Need to Be OnWhy Do Google Reviews Still Matter in 2025?How to Add Customer Reviews for WooCommerceWhy Google Restaurant Reviews Are a ✨MUST✨5 Reasons Why SaaS Companies Should Focus On Customer ReviewsCollect Reviews With Firmao CRM Automatically15 Best Tools for Showcasing Reviews on A WebsiteWhy and How to Embed Reviews on a WebSite X5 SiteEmbed a Google Review Widget with ElementorFinding The Best WordPress Google Review Plugin for WebsiteWhy You Need Customer Reviews For SEOWhere to Showcase Customer Reviews on Your Website8 Branded Google Review Widget TemplatesCustomer Reviews Template: Ask and Showcase7 Top Reasons Websites with Customer Reviews Outperform Others10 Best Review Softwares You Should Consider in 2025A Simple Guide to Effective Corporate Reputation ManagementReviews and customer feedback in sales and marketing – why and how?
AI-Driven Sentiment Analysis in Review ManagementWhy Reviews Matter for Health and Wellness ProvidersTop 10 Lawyer Reviews Websites to Boost Your ReputationShopify Product Reviews Are Literally Dead: What Now?Improve Your Online Reputation with Review Management SoftwareAirbnb Review Examples & Tips for More ReviewsWhy Isn’t My Google Review Showing Up?Google Business Reviews API: All You Need to KnowReview Page with All Company ReviewsContractor Reviews Website: The Ultimate BreakdownThe Ultimate TripAdvisor Review Plugin for WordPressHow to Get Good Reviews on Travel Review SitesGuide for Managing Google Reviews for DoctorsWhy Reviews Matter for Professional Services Providers2+1 Ways to Find Your Google Review LinkHow to Ask for Google Reviews: The Dos and Don’tsReview + Landing Page = Match Made in HeavenEmbed a Branded Google Review Widget: Wix EditionAdding a Google Review Widget: WordPress EditionReview Marketing – aka How to Leverage Your ReviewsAuthentic Review Generator: Why You Need One50+ Sites Where You Can Find Online Reviews for BusinessesCustomer Reviews Examples That Help You Generate LeadsHow to Get More Reviews on Google: 22 Actionable TipsHow to Respond to Positive Reviews?
How to Add Reviews to KajabiReview Syndication: Best PracticesThe Best Hotel Reviews WebsitesThe Ultimate Guide to Google Reviews for DentistsHow to Get Reviews on TripAdvisor9 Online Review Management Tools For 2025Guide to Online Review Monitoring and ManagementHow to Get Google Reviews QR CodeEverything You Need to Know About Incentivized ReviewsHow to Get Reviews on Facebook on AutopilotThe Simplest Facebook Reviews Plugin for WordPressReputation Management Software for AgenciesCreating and Using Facebook Review LinkHow to Get 5-Star Google Reviews OrganicallyRevealing The Secrets of Review Request Emails20 Tips on How to Get More Reviews from Customers5 Reasons to Add Google Reviews Badge Add Google Reviews to Squarespace – in 5 minutesReviews that Matter: Grow your Business with ReviewsHow to Add Google Reviews to Website (for Dummies)Foolproof Way to Generate ReviewsOnline Reviews: Statistics That Will Blow Your Mind [2024]How to Add Customer Reviews to Shopify – Easy Guide3 Reasons You Should Never Buy Google Reviews4 Negative Review Response Examples
Video Testimonials
What is needed to get video testimonials from your customers
Best Ways to Collect UGC Video ContentGuide on Turning Text Reviews into Video ReviewsThe Easiest Way to Gather Patient Video TestimonialsHubSpot Video Testimonials: AutomaticallyHow to Make a Testimonial Video? Top 5 Things to Consider
Testimonials
How to get the most out of your testimonial content
Testimonials for Website – Typical Pain PointsTop 7 Tips For Using Testimonials In Social Media In 2024Real Estate Testimonials: Boost Your Sales with This StrategyAnother Word for Testimonials: What’s The Difference?How to Automate Gathering of Testimonials with CRMWordPress Testimonial Plugin Comparison: 11 Best PluginsEmployer Testimonials: How They Help Your Brand ImageHow to Add Testimonials to Squarespace? – 5 Step Guide4 Best Examples of Testimonials in Advertising6 Examples of Great Testimonial Pages That Generate Sales
LinkedIn Testimonial Examples to Inspire Your Profile5 Reasons Customer Testimonials Matter for Freelancers5 Types of Client Testimonials You Need in 2025 + Using Them5 Employee Testimonial Templates to Help You Recruit MorePro Tips on CRM, Flywheel and Using Feedback in Marketing6 Ways to Use Testimonials on SquarespaceGathering Testimonials and Reviews in PipedriveHow To Use Testimonials in Marketing3 Best Examples of Testimonial Request Letters That You Can Copy15 Important Questions to Ask For a Testimonial
WhatsApp Testimonials: Boosting Trust with Real-Time ReviewsUsing Customer Testimonials in Hospitality IndustryPretty and Branded Testimonials Carousel that Creates ValueAutomatic and Authentic Testimonials GeneratorFitness Testimonials: Examples You Can CopyCustomer Review vs Customer Testimonial DefinitionsHow to Get Testimonials From Customers (With 7 Examples)How to Add Testimonials to Website in WordPress?Employee Testimonial Best Practices5 Testimonial Page Design Best Practices
Lead generation
Generate more leads with social proof
10 Lead Generation Plugins to Add To Your WordPress Website in 2024Best Chatbot for WordPress: All-in-One SolutionHow Do You Qualify Inbound LeadsTips for Generating Leads through Cold EmailLead Generation with Effective Content MarketingCreate A Lead Generator Machine with Social ProofTips for Interactive Content in Lead Generation5 Trackable Lead Generation Tactics6 Lead Generation Form Examples (+How to Design Converting Lead Gen Forms)20+ Strategies in Lead Generation for B2B BusinessHow to Create a Lead Generation Quiz That Will Help You Get More Sales4 Simple Steps to Creating a Lead Generation PlanLead Generation on Instagram: Tips, Tricks, and Best Practices to Help You GrowLead Generation Vs Brand Awareness: Where Should You Focus Your Efforts?
How to Add a Contact Form to Google SitesThe Best 15 Customer Chatbot Alternatives to Get LeadsAutomating Lead Management Tasks in Salesforce5 Social Media Lead Generation Strategies for Business Growth3 Techniques for Lead Generation in Digital MarketingIntroducing Lead Magnets and How to Promote ThemLead Generation Softwares: Why to Use Them?Best Tools for Lead Generation (22 free + 27 paid)14 Best Tips on Lead Generation for Technology CompaniesLead Generation in Real Estate (15 Strategies!)8 Most Reliable Lead Generation Books to Use as Learning Material6 Tactics Every Financial Advisor Should Try to Improve Lead GenerationLead Generation vs. Demand Generation: Conceptual and Practical Differences4 ways to generate leads for sales
5 CTA Button Examples to Boost ConversionsFrom Visitors to Leads: How to Add a Chatbot on Your Website8 Reasons Your Leads Aren’t ConvertingHere’s How to Make Generating Targeted Leads Simple50+ Crucial Lead Generation Statistics That MatterHow to Generate Leads with Virtual EventsHow to Build an Effective Lead Generation Sales FunnelFind Your Go-To Website for Lead Generation7 Strategies for Lead Generation in B2C That You Can CopyChat Lead Generation: The Actionable GuideLead Generation Efficiencies of Different Online Platforms Like HubSpot, WordPress, and More5 Examples of Lead Generation Ads on Facebook You Can Rely On6 Crucial KPIs You Should Use When Doing Lead Generation
Social proof
How to use social proof to boost conversion rates and sales
6 Proven Methods for Integrating Social Proof into Email5 Ways to Benefit from Social Proof Bias5 Easy Ways to Implement Visual Social Proof in eCommerce6 Social Proof Apps to Consider in 2024 [updated]Social Proof Examples in B2B Marketing +How to Use Them6 Examples of Using Social Proof in AdvertisingWhy You Should Leverage Social Proof in Your Facebook AdsWhat is Social Proof and How to Use It
Top 10 Reputation Management SEO Techniques65+ Social Proof Statistics that May Surprise You [2024]Social Proof in Ecommerce: Actionable (Free!) StrategySocial Proof Popup Examples That Improve Conversion Rate14 Social Proof Software Solutions to Increase Conversion RatesFear of missing out research for marketers and how you can make use of itHow to Use Social Proof in Marketing
6 Reasons Why Social Proof Is Important for BrandingExamples of User Generated Content to Get Inspired by9 Best Social Proof Podcasts Worth Listening ToSocial Proof and Consistency: Why NPS Needs to Be Measured More than Once7 Real Examples You Can Copy of Using Fear of Missing Out (FOMO) in AdvertisingPsychology behind Fear of Missing Out4 Social Proof Examples to Inspire You
Conversion rate
Optimize your conversion rate with these actionable tips!
How to Design an Effective CTA Button that Enhances ConversionsExit-Intent Popup Principles, Examples, and Hacks Multivariate vs A/B Testing: Difference ExplainedBayesian vs Frequentist A/B Testing: Guide for DummiesThe Role of Website Optimization in Ecommerce Business17 Things You Probably Have Not Tried That Will Improve Your Ecommerce Conversion RateConversion Rate for Facebook Ads, What to Expect6 Tips To Boosting Your Social Media Conversion RateWebsite Conversion Rate Optimization Checklist
How to Boost Conversion Rates in a Privacy-Led WorldWebsite Personalization Hacks to Boost Your ConversionsMultivariate Testing: The Basics You NeedWidget Ideas for Marketers: Boost Conversions with Social Proof10 Approaches You Can Take to Improve Your Shopify Conversion RateBenchmarks for Google Ads Conversion RatesWhat is the average conversion rate for a website?Measuring Retail Conversion Rate
8 Landing Page Best Practices to Boost ConversionsWorst Conversion Rate Optimization Tips – Avoid ThemCRO Marketing – 9 Actionable Strategies13 Biggest Conversion Rate Optimization Benefits3 Conversion Rate Optimization Software Tools You Should TestBenchmarks for Email Conversion RatesConversion Rate as a Measure of the Effectiveness of Your WebsiteWhat Is a Good Conversion Rate and How to Improve It
Net Promoter Score
Learn how Net Promoter Score can be used to boost growth
NPS Promoters: How to Leverage Your AdvocatesSalesforce NPS Made Easy and Cost-EffectiveNPS for Marketing TeamsHow to Leverage NPS to Improve Customer SuccessNet Promoter Score vs CSAT – Who Wins the Battle?Alternatives to NPS – Net Promoter ScoreTips for Sending NPS Email Surveys to Your Customers for Maximum ResultsImproved way of presenting your Net Promoter Score (NPS)5 Best NPS Software in 2025 [updated]How to improve Net Promoter Score? 7 Ways to Improve your NPS
What to Do About NPS Detractors?What is NPS in Customer Service?Cost-Effective Alternative to Qualtrics NPS: Trustmary3 Ways of NPS Calculation and What to Do NextEmployee Net Promoter Score (eNPS) As Employee Branding MethodWhat is NPS Software and How to Maximize its Benefits Short Guide on How to Gather Website NPS Effectively13 Best NPS Tools to UseNPS benchmarks from NordicsNPS – A comprehensive guide to understanding Net Promoter Score
HubSpot NPS: Automate it With TrustmaryNPS Passive: How to Deal with Luke-Warm ClientsNet Promoter Score Question Templates to Copy eNPS: What It Is and How You Can Use It in Your OrganizationB2B Net Promoter Score – Implement It With These 7 StepsNet Promoter Score by Industry – NPS Industry AveragesApple NPS in 2021 [updated 2024]Everything you need to know about Net Promoter Score (NPS) in 2024 – Complete guide [updated!]What is a Good Net Promoter Score?What is NPS and how do you measure it?
Customer feedback
The how, when and why of customer feedback
How to Share Customer Feedback with Employees?Best Feedback Form Practices for Hotels (+Template)How to Use Chatbots to Collect Customer Feedback in 202511 Ways to Collect Customer Feedback Using Social MediaMessage Templates for Customer Feedback (Email and More)Ultimate Customer Feedback Survey (with Examples!)Gather Feedback in HubSpot – Automatically
How to Track Customer Feedback to Improve Your BusinessHTML Feedback Form or a No-Coding Option?How to Ask for Feedback: Top 30 QuestionsHow Can A Customer Feedback Loop Help Your Business?How to Effectively Use Different Methods of Customer FeedbackHow to Write Great Customer Feedback Questions: 5 Samples to Copy10+ Best Customer Feedback Tools for 2025 [updated]
The Ultimate Guide to Using Feedback Forms on WebsiteTop Anonymous Feedback Form Templates for Your BusinessBeyond the 5-Star Rating: Embracing Constructive CriticismHow to Manage Customer Feedback in 5 StepsHow Customer Feedback on Service Actually WorksCreating a Good Customer Feedback Form: 5 Useful Samples
Customer loyalty
Turn one-time buyers into loyal customers with these insights
Customer Loyalty Indicators Every Business Needs to TrackHow to Earn Customer Loyalty with WebinarsHow Rewards Create Customer LoyaltyBenefits of a Customer Loyalty Program for any BusinessWhy Customer Loyalty Will Fall When You Do This?
Customer experience
CX is more important than you ever imagined!
How to Deal with Difficult Customers: A Guide for Customer Service TeamsCustomer Experience Design & Customer Journey MappingCustomer Experience Vs. User ExperienceCustomer Experience Improvement – 7 Ways to Improve Customer Experience
Customer satisfaction
CSAT, CES, NPS, and other metrics to use to measure customer satisfaction
Customer Effort Score: Why It Matters and How to Measure ItUse Automated Emails to Measure Customer Satisfaction How Customer Satisfaction Score (CSAT) will help your business? 7 examplesCustomer Churn Explained +9 Ways to Reduce Churn
Surveys
Create surveys where open rate = response rate
Survey Fatigue: Why It Happens and How to Prevent ItThe Ultimate Guide to Using WordPress SurveysHow Post-Purchase Surveys Drive Growth and LoyaltyBasics of Employee Satisfaction SurveysEnhance Your Surveys: The Power of Adding ImagesSurvey Data Analysis Made EasyCustomer Voice Survey – What Is the Best Option?Surveys in Salesforce: Is It Worth It?How to Get Surveys Embedded in EmailHow to Write a Survey Introduction that WorksThe Best Survey Builder for Collecting Customer FeedbackIntroducing the Best Survey: 5 Point Scale5 Examples of Biased Survey Questions and Why You Should Avoid Them
20 Employee Engagement Survey Questions ExamplesSend Surveys with Mailchimp: 2 Different MethodsTop Survey Types: Choose the Best for Your BusinessTop Customer Survey Tools for Business InsightsSend Stylish Surveys in Outlook – Guide to SuccessHow to Send a Survey: Beginner EditionHow to Create & Use an Email Signature SurveyGoogle Form Surveys: What, How, and AlternativesWhy and How to Embed Surveys on WebsitesHow to Avoid Leading Questions in Customer SurveysOnline Survey Advantages and DisadvantagesProduct Surveys: The Do’s and Don’tsHow to Create Effective Survey Questions
10 Best Employee Pulse Survey QuestionsHow Real Estate Surveys Enhance Client SatisfactionTop Elements of a Comprehensive Survey ReportHow to Make Online Survey That Generates ResponsesDesign Surveys People Love to AnswerHow Much Does a Survey Cost? Pricing ExplainedCustomer Surveys Are Dead – Try Trustmary MethodWhatsApp Surveys?! – Best Practices and AutomationQR Code Surveys: Handy Way to Reach EveryoneHow to Minimize Question Order Bias in Your SurveysAverage Survey Response Rate – Finally Revealed7 Survey Subject Line Examples You Can Copy
Marketing
Introducing marketing basics, automation possibilities and trends for 2024
Reputation Marketing: Definition, Benefits, Best PracticesHow to Check If A Website Is LegitHow to Create an Effective Landing Page in 2024 and Beyond Google My Business: SEO and How to Do WellHow to Leave an Anonymous Review on Google?5 Tips to Follow When Creating Branded Content Digital Marketing Trends 2024: The Rise of Artificial Intelligence7 Best Pipedrive Integrations for Sales Teams [updated]3 Word of Mouth Marketing Examples to Supercharge Your Marketing Campaigns80 % of content marketing is targeted at a wrong target audience – avoid this common mistakeTop 3 Marketing Tips for Small Businesses
50+ Essential Small Business Software & Tools for 2025Online Reputation Management 101SEO Impact of Reviews on 3rd Party SitesHow to Remove Reviews on Google (Or Should You?)Mastering Google My Business in 2024: Perfect Your ProfileOptimizing Marketing Workflows: Best Tools and PracticesVoice of Customer Best Practices and Tools35+ Word of Mouth Marketing StatisticsBasics of Marketing AutomationWhat is content marketing and how can you make business with it?Positioning – What does it mean and why should it be the foundation of your marketing?
Do widgets slow down your website?Trusted Shops vs. Trustmary: A ComparisonTrust Badge: Get Yours Now (Works On Any Website)How to Leave a Review on Google: Step by StepReview Schema Markup to Search EnginesHow to Sell to Customers With Different Motivation TypesAI Marketing Tools You’ll Need in 20253 Amazing Facebook Word of Mouth Marketing FeaturesWhat is Word of Mouth Advertising? 3 Tactics to Boost SalesBuilding a Brand and the Stages of Brand BuildingBeginners Guide to Search Engine Optimization
Case studies
How customers use Trustmary – and why they keep using it
Hundreds of Customer Feedback = More SalesLifeSaver Reflector Shop: 60% Left a TestimonialDisturb: Over 23000 Star Reviews Build Trust for Online StoreTueTiimiä: Digitalized Word of Mouth Enabled Growth – Support for Children, Youth, and Associations Exceeds €250,000Balanced Growth Boutique: Improving Google Profile and Website with ReviewsClevenio: “New Company Needs Testimonials”Eezy Personnel: NPS Grew from 46 to 70Sellai Oy: Improving the Product and Acquiring More Customers with ReviewsSatokausikalenteri: 20% More Sales With Video ReviewsRuokaboksi: 37% More Sales with A Pop-UpExperiences of Trustmary – Office RecyclingI-Valo: Satisfied customers regardless of countryEilakaisla’s most important measure of quality is customer satisfactionJärvenpään Ajokoulutuskeskus: More leads and sales directly from the websiteMutjutin: ”22.6% increase in the conversion rate means that our annual sales will grow by tens of thousands of euros”
Hohdepinnoitus: Customer Insight at the Heart of GrowthPotters Resorts Collects 37% More Reviews with TrustmaryJust SARMS: Company Reviews for E-commerceYouBamboo: Social Proof Builds Credibility for Online PlatformGlass Factory: 3-in-1 Survey 👉🏻 20% Response Rate to Survey & 50 TestimonialsCase EasyStart: Growth with Customer ReviewsEurokangas: 38,52% Improvement in Purchase Journey with ReviewsLocalboss: More Signups with Review WidgetsElega: 14% More Leads with Longer ReviewsCase Wannado: Feedback Tripled with Trustmary and CRMCase Pindora – Reviews build trust – automaticallyPesurivuokraus.fi – Automating the collection of customer feedback and reviewsKaisanet: Increase trust with reviewsVerhoomo Sorsa: 100 Responses & 30 Testimonials in an HourMutjutin: Sales +139% with Reduced Ad Budget -21,81%
Saintex: Hundreds of B2B Feedback in 30 MinutesVanajanlinna: €40,000 Worth of Contact Requests from Website in 2 MonthsWannado Marketing: Omnichannel Review CollectionJeda Logistics: 69 Testimonials, 19 Google Reviews in 3 MonthsStudiovarustamo: New Customers with Word of MouthSeidat: Customer Feedback Shared with the Whole CompanyTaitoKatto: Customer Feedback and Fresh Reviews on Website – AutomaticallySales Team Gets Feedback and More Meetings with Trustmary Case Kattotutka: Over 60% Increase in Contact Requests“Trustmary helps us to manage customer satisfaction”Case aTalent Recruiting – Each individual’s work becomes visible with TrustmaryStaria – Measuring and improving customer and employee experienceSatokausikalenteri: Video reviews to aid customer’s purchase decisionPerintäritari: ”Referral marketing is the most important channel for us in reaching new clients”
Releases
New features are constantly being released – Stay tuned!
Integrate Trustmary and HubSpot in just a few clicksCopy review text to clipboardReferral Program: Recommend and Earn MoneyUse Custom Fields in Surveys and WidgetsReport Summary for Surveys AvailableReview Page: Showcase All Your Reviews and Boost SEONew feature: Custom fields in Messages and SurveysSurvey form updates: Widgets on survey formsWidget updates: New widget editorReview import updates: Google Play reviewsWidget updates: Sorting reviews automatically
Renewed reporting: Create custom reportsMark responses as processedIntegrations Marketplace PublishedAdd Contacts from Spreadsheets to TrustmaryReview import updates: Booking.com, Airbnb and Trusted Shops addedNew features: Share your best reviews in social mediaNew feature: AI Score for reviewsNew feature: Star ratings generated from NPSNew feature: Survey Email QuicksendNew features in Trustmary: Official WordPress plugin for easier widget installsIntroducing Trustmary’s Review Widgets
Export reports as PDF or PNGPin Reviews in WidgetsView the Status of Survey RecipientsSet More Reminders for Your SurveyTranslate Reviews AutomaticallyReview import updates: Importing the review dateMessage & Automation templatesWidget updates: More reactive widgetsSurvey form updates: Star reviews and automatic tagsWidget updates: SEO optimization
News
Trustmary’s journey from being a start-up to growing every day!
YLE Interviews Trustmary about Knitting and Well-Being at WorkTrustmary’s Journey in 2023Same problem, new tricks – Trustmary in 2022Trustmary Announces $2.2 Million Funding to Further Drive Growth in Europe and North America
