19 Quotes on Customer Loyalty that Help you Appreciate Your Loyal Customers

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Last edited: October 9th, 2023

An impressed, satisfied customer is the first step toward a successful business. It’s the biggest goal of businesses today to create loyal customers that will use, as well as recommend them to others. 

After reading the inspiring quotes we’ve prepared, you’ll become more appreciative of your loyal customers and more aware of their importance.

What is Customer Loyalty?

Customer loyalty defines the relationship between a business and its customer. If your business has loyal customers, this means that you’ve established an ongoing positive relationship and kept them happy with your brand. 

High customer loyalty leads to

  1. higher customer retention
  2. repeat purchases, and
  3. better word-of-mouth (= social proof)

In other words, it’s very likely that the satisfied customer will purchase from you the next time they need your product or services, because they trust your company and believe in the value you offer.

People are loyal to businesses for different reasons:

  • Some associate it with excellent customer service. 
  • Others feel connected to the brand’s ideals and valued. 
  • Finally, some loyal customers are consistently happy with the product or service quality.

However, it’s important to know that customer loyalty does not happen overnight. You can’t offer people one great experience and expect lifetime loyalty in return. 

There are 5 stages to customer loyalty:

stages of customer loyalty

Loyalty occurs as a result of continuous positive interactions. Winning companies never stop working on impressing their customers, regardless of how often or how long they’ve bought from them. Don’t have a loyalty program yet? Try one the these three customer loyalty programs!

Why is Customer Loyalty Important for Your Business?

Nearly 65% of any company’s business will come from repeat customers. Who are these customers, you might ask? 

These are the customers that had a good experience with the business in the past. They are already your loyal customers or on a good way to becoming one.

It takes some time and a lot of effort to create customers that are truly loyal to your brand. It’s not easy to earn loyalty, especially today when the world is more competitive than ever. 

However, the people that you constantly offer a great experience to will become and stay loyal. 

Only true loyalty can withstand a few problems or negative experiences. More customers will break down the connection strength at the first failure to provide them with a great service.

That being said, you should create experiences that customers remember to prompt them to use your company for a long, long time. Those that are really happy with your business will share their impressions with others, boosting your brand’s recognition as they go.

Getting new customers is 25 times more expensive than retaining the ones you have. What does this tell you?

It tells you that customer retention is the key to success and loyal customers are your best advocates.

19 Quotes on Customer Loyalty to Internalize

Not convinced of the importance of loyal customers just yet? Well, these customer loyalty quotes will surely convince you of it!

Quotes on the Importance of Customers

Let’s first take a look at the most inspiring quotes that tell us about the importance customers have on our business’ survival and growth.

customer loyalty quote from gandhi

“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.”

  • Mahatma Gandhi
  • “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

  • Sam Walton
  • Quotes on What Creates Customer Loyalty in Individuals

    It takes a lot to create customers that are loyal. You need to work hard to provide an amazing customer experience, great customer service, and deliver the products and services that your target audience needs. 

    The following quotes will tell you what exactly creates loyal customers for a brand.

    “The easiest and most powerful way to increase customer loyalty is really very simple. Make your customers happy.”

    • Kevin Stirtz

    “The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.”

    • Valeria Maltoni
    customer loyalty quote patricia fripp

    “It is not your customer’s job to remember you, it is your obligation and responsibility to make sure they don’t have the chance to forget you.”

    • Patricia Fripp

    “Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.” 

    • Ken Blanchard

    “When the customer comes first, the customer will last.” 

    • Robert Half

    “Our greatest asset is the customer! Treat each customer as if they are the only one!” 

    • Laurice Leitao

    “The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.” 

    • Richard Branson

    Quotes on Customer Influences

    If you are providing amazing products and delivering a quality customer experience, you’ll slowly start turning buyers into loyal customers and advocates for your brand. Here are some quotes that show you how powerful it can be to have such people for your brand.

    “The more advocates you have, the fewer ads you have to buy.”

    • Dharmesh Shah

    “Customers who love you will market for you more powerfully than you can possibly market yourself.”

    • Jeanne Bliss

    “If you make a sale, you make a living. If you make an investment of time and good service in a customer, you can make a fortune.”

    • John Rohn

    “Happy customers are your biggest advocates and can become your most successful sales team.” 

    • Lisa Masiello

    “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”

    • Jeff Bezos
    customer loyalty quote by walt disney

    “Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.” 

    • Walt Disney

    Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” 

    • Chip Bell

    Quotes About Meeting the Customer’s Expectations

    The benefits are amazing, but the path toward creating loyal customers is long and challenging. Unless you meet the expectations of your customers and offer them the experience they need, they’ll go to your competition and you’ll lose your chance to impress them. 

    Let’s take a look at some quotes that express how sensitive loyalty is and what a broken customer relationship can mean for a business.

    “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” 

    • Warren Buffett

    Every day we’re saying, ‘How can we keep this customer happy?’ How can we get ahead in innovation by doing this, because if we don’t, somebody else will.

    • Bill Gates
    customer loyalty quote maurice franks

    “Loyalty cannot be blueprinted. It cannot be produced on an assembly line. In fact, it cannot be manufactured at all. It is a force which leaps into being only when conditions are exactly right for it – and it is a force very sensitive to betrayal.”

    • Maurice Franks

    5 Key Takeaways from the Customer Loyalty Quotes

    It’s time that we all get more appreciative of the people that are loyal to us. Just like any other business person, you want to attract more and more people to your business. However, forgetting about the ones that are always there is a big mistake. 

    There are 5 main things that the quotes above taught us:

    1. Customer Loyalty Does Not Happen Overnight

    One good experience does not earn loyalty. Yes, it can convince people to buy from you again and maybe even recommend you. Still, one mistake and you won’t be forgiven, and other brands can still easily sway these people away from your brand. 

    True customer loyalty takes time, and effort, and requires a lot of work.

    2. Customer Experience is Key to Loyalty

    One of the most important things that customers look for in brands today is a good experience. In the end, it doesn’t matter how great your marketing strategy is or even how good your product is. Unless you offer them an amazing customer experience, people won’t trust your business and become loyal to it. 

    3. Loyal Customers are Your Best Marketing Strategy

    Brand recognition starts with satisfied, loyal customers. People today are much more likely to trust their friends or colleague when they recommend a brand than an advertisement they see on social media.  The power of social proof is better and stronger, not to mention cheaper than any marketing strategy you ever create. 

    4. Customer Satisfaction and Loyalty are Dependent on Realistic Customer Expectations

    The customer experience is highly dependent on the expectations you set for your buyers. If you want to meet the customer’s pain points, you need to know what they are – but also be transparent about your offerings. The main customer concern of today is whether or not the product they’ll buy will solve their problem. You can’t expect them to be loyal to your brand if you fail to meet their expectations.

    5. Customer Loyalty is Your Obligation

    It is not the obligation of your customers to try and remember your business, go to your website to check your offers, or ask you what solutions you have for them. It’s your job to impress them, inform them, and keep your relationship with them strong. As Gandhi says: “We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.”

    Further Reading

    Have you been treating your loyal customers as they deserve? Have you done the best you can to turn leads and customers into loyal brand advocates? If you want to get there, you should learn how to manage customer satisfaction to deliver exceptional customer experiences. Furthermore, you should listen and look for customers’ pain points, work on your relationship with them, and try to offer them the best you can every time they buy. 

    Here are 6 Eye opening customer experience quotes to get you inspired.

    If you want to boost word-of-mouth, we recommend that you read this article on how to get more reviews to help shape the customer’s perception of your brand.


    What are the different types of customer loyalty programs?

    There are different types of programs that you can try for your business including point-based, tiered, paid, coalition, and value-based loyalty programs.

    What are the five stages of customer loyalty?

    There are five stages of customer loyalty: Switchers, Habitual Buyers, Switching Cost Loyalty, Buyers Liking Your Brand, and Committed Buyers.


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