8 Branded Google Review Widget Templates

What Are Google Reviews?

“What even are Google reviews? Where can I find them? How can I use them?”

If this sounds like your thoughts, here’s a quick explanation.

Google reviews are reviews written by customers about your business – on Google, of course. In order to have Google reviews, you must have a Google Business profile.

When you search for a business on Google or Google Maps, you will see their possible reviews under the business name and information.

Google reviews include a star rating and a comment by the user. The users are logged in to Google or using a Gmail account, which makes Google reviews more trustworthy than anonymous reviews.

If you don’t have Google Business Reviews yet, here’s how to get them.

Why You Should Display Google Reviews on Website

Reviews are one of the most effective ways to convert website visitors into leads or customers.

It considers all industries and all types of businesses.

If you don’t have reviews on your website, people will go and search for them somewhere else.

Do you want external review sites to dictate the narrative of your business?

Of course not!

You can take the control back by embedding Google reviews on your website.

Installing a Google review widget leads to following benefits:

1. Build Trust 

You need to earn the customer’s trust immediately after they land on your site.

Otherwise, they will be looking for other options.

Building trust and credibility is tricky because people don’t believe what you say.

Everyone knows that you are a company trying to sell something. Of course you will try to impress the potential customer!

You need to show that there are people who trust and like your brand.

Only the opinions of actual customers can help new prospects realize your value.

Positive Google reviews are one of the best ways to highlight actual customers’ opinions.

2. Utilize Social Proof

Social proof is a huge thing in marketing.

People’s purchase decisions are heavily influenced by what other people do and say.

We are especially affected by the opinions of our peers and people we identify with.

Thus, online reviews from other ordinary people act as a persuasive marketing tactic. 

The more reviews you are able to showcase, the better.

3. Improve Your Website

If you are a small business, the chances are that you don’t have enough resources to perfectly optimize your website. 

Embedding a Google reviews widget is an easy way to elevate your website without coding skills.

A branded widget is a great eyecatcher and might even work as an interactive piece of content.

It can bring movement to your otherwise static website.

Can you imagine? A free and easy way to engage website visitors!

4. Provide Useful Information

Reviews often include valuable information that your website might not include.

When you display Google reviews on your website, you let your customers be your copywriters.

And they’re the best kind!

Previous customers know exactly what information potential new customers need. After all, they’ve experienced the same pain points and found a solution from your services. 

5. Improve SEO

There are many ways in which reviews affect your search engine rankings.

Google loves relevant keywords, and well-written Google reviews are full of them! They help Google to identify what you do and show your site in relevant searches.

On top of that, Google loves websites that are able to engage visitors and keep them on the page for a long time.

Google review widgets can help you with that, too.

Visitors will spend a longer time on your site reading reviews and playing with the dynamic widget.

And what does better SEO performance do for your business?

More traffic!

6. Ultimately, Get More Customers

All of this leads to a simple equation.

More visitors + more engagement + more trust + better information + peer pressure = more customers!

Authentic Google reviews on your website are one of the easiest, fastest, and cheapest ways to boost your customer acquisition efforts and increase conversions.

Are you willing to give it a try?

How to Embed Google Reviews Widget on Website

Installing a Google review widget can look different depending on which service provider you choose.

However, let’s talk about Trustmary.

We are not afraid to state this:

Trustmary is the fastest and easiest way to add Google reviews on your website.

You can do it in just three simple steps:

1. Type in your Google My Business location. Trustmary will automatically fetch your reviews and create a widget for them.
2. Copy the Google reviews widget code snippet.
3. Paste HTML code snippet to your website.

If you want, you can customize your widget in an easy widget editor. The changes will be automatically updated on your website.

Additionally, Trustmary will automatically import new Google reviews. You don’t have to do anything manually after you have implemented the widget for a first time.

That’s not all: Trustmary also automatically prioritizes your best reviews! There are a few factors that Trustmary takes into consideration:

• Star rating. The 5 and 4 star reviews are shown first.
• Fresh reviews. The most recent reviews take priority over older ones.
• Length. Longer reviews are found to be more effective, which is why Trustmary favors them.

Trustmary can also import your reviews from these sources:

• Facebook
• Yelp
• Tripadvisor
• Capterra
• G2
• Custom (e.g. spreadsheet)

The Google review widget works on all major CMS and website builders, including:

• WordPress
• Squarespace
• Wix
• Shopify
• HubSpot

Now, let’s see what kind of widgets you can use on your business website.

Testimonial Wall Google Review Widget – Free!

You can get started with Trustmary by embedding our free Google reviews widget called Testimonial Wall.

The widget is perfect for your homepage, as it takes little space but showcases many reviews at the time.

It’s also a great attention grabber.

Get started immediately by typing in your Google location:

7 Google Review Embed Widgets to Choose From

If the Testimonial Wall is not your cup of tea, there are many other alternatives to choose from.

Carousel

The Carousel widget is a classic choice. It’s one of our most popular widgets for homepages and landing pages.

Review Carousel is elegant and adds a dash of interactivity to your page, as visitors can move the cards forward or backward.

Wall of Love

Wall of Love is perfect for showcasing text and video reviews. If your Google reviews are left by users with profile pictures, their images are put in the spotlight.

The best place to use this widget is on a specific review page.

Embed

The Testimonial Embed widget has many similarities to a Carousel.

The main difference is that it puts your star ratings in the spotlight.

List

A List is simplistic and clear way to showcase your Google reviews.

Like Wall of Love, it’s best used on a separate reviews page. Especially if you want to display many reviews with this Google review widget.

However, you can hand-pick just a few reviews and fit it into a smaller space like a landing page.

Showcase

The Reviews Showcase widget highlights your positive reviews in simple blocks.

If you import reviews from multiple sources and use them in this widget, your website visitors can filter reviews based on the source.

Double Testimonial

Double Testimonial can, despite its name, feature more than two reviews. However, the optimal amount is 1–3 testimonials.

It’s a static and classic design that works best for longer reviews. The profile pictures are in a big role in the widget, so make sure you choose reviews that have those.

Pop Up

Google Review Pop Up widget differs greatly from the other widgets on this list.

Instead of being located on the page, the pop up appears on the corner of the page.

You can configurate the pop-up to your desired pages.

Choose the pages carefully, as the pop-up might distract the visitor from other elements on the page.

Customize Your Google Review Widget

As stated before, you can customize the Google reviews widget theme to better fit your brand.

Modify the colors, fonts, contents, and other elements of your Google reviews widget.

Customization is easy: just use the widget editor and make the desired changes.

The live widget is automatically updated whenever you change it. No need to touch the code again.

Best Widget for Google Reviews

Google reviews on your website help you make the most of your existing website traffic. 

They increase trust and make your website more engaging, thus effecting SEO and customer experience.

All this leads to more customers and more sales.

Trustmary is the most reliable customer reviews widget that works on almost any website.

It reduces your manual workload by importing new reviews automatically, and prioritizing the best reviews in the widget.

Trustmary’s Google review widget is free and very easy to use. We believe we have the simplest onboarding you have ever experienced!

Are you ready to increase your credibility and get more customers from your website?

Embed Google reviews widget to your website for free today and start seeing results immediately!

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