How to Add Customer Reviews to Shopify – Easy Guide

Erica YlimäkiErica Ylimäki
Last edited: February 20th, 2024

Boost your Shopify conversion rates with customer reviews that tell about your business, and not just about your products

Collect business reviews to Shopify
add reviews to shopify with 5 easy steps

Did you know that by showcasing customer reviews on your Shopify pages, you can boost your conversions?

That is true: one of our clients reached a 32% increase in sales after adding a single video testimonial on the checkout page.

This blog shows you step-by-step how to add customer reviews to Shopify online store.

If you have a limited amount of individual products you need product reviews for, that’s also doable.

Limited in this context means less than 50 individual products you want to display star ratings for in case you want to install product reviews quickly.

Adding reviews to your Shopify with Trustmary is a breeze, and we can even hold your hand during it!

Product Reviews vs Business Reviews

Depending on your business type, it might actually be more useful to collect general reviews than product reviews.


Well, have you read the most recent stats about online reviews:

People need proof that you are a reliable business to buy from. Changing your Shopify reviews strategy to display reviews on your service rather than product reviews can be a game-changer.

Boost Conversion Rates & Improve Business with Reviews

One of our customers, Eurokangas, has over 80.000 products in its e-commerce store annually. Some products might be in stock for one season only.

Their head of e-commerce, Antti Voutilainen, decided to focus on collecting and showing business reviews instead of product reviews.

– As soon as we added a review widget to the top of the order page, we saw an immediate boost in how people went through the whole ordering process. It had a huge impact on the potential customers when they could see that others had successfully ordered custom-made curtains online, Voutilainen says.

The purchase journey experienced a boost of 38,52% when Eurokangas added the review widget to the start of it.

Antti Voutilainen, Head of Ecommerce, Eurokangas

You can read more about how Eurokangas uses business reviews instead of product reviews.

benefits of using trustmary as a shopify store owner include getting more business reviews regularly and improving conversion rates with social proof

Potential customers want to know how the customer experience is if they decide to buy a product from you.

After all, they’re giving money to YOU, not your products.

Benefits of Business Reviews

  • Get star ratings to search engines with rich snippets
  • Not focused on a particular product – can be used all over website
  • Increase credibility for the whole business
  • Get more sales when people trust your business

How To Showcase Reviews on Shopify?

Once you have collected Shopify reviews and star ratings, you can showcase them with Trustmary’s elegant and dynamic widgets

No need to go to the Shopify App Store either.

Trustmary’s review widgets for Shopify include e.g.

  • Carousel
  • Wall
  • Double testimonial
  • Video testimonials
  • Inpage form
  • Pop up
  • CTA bar
best widgets to show reviews on shopify

The widgets can be embedded on any website, like your Shopify page.

You can also customize the review widget to fit your brand.

The new reviews will be added to the page automatically, or you can choose to select and pick them before making them visible on your site.

This blog guides you through the process of adding reviews to your Shopify page in 5 easy steps.

5 Easy Steps to Add Reviews to Shopify

Adding reviews to product pages in Shopify doesn’t get easier than this.

You can even find a video tutorial that’ll guide you through this easy process. Just scroll down and let our support expert Santeri hold your hand in adding reviews to Shopify.

In case you already have Google reviews, you can jump right into importing reviews by typing your Google My Business location below:

If you’d like to import reviews from other sources, follow these steps.

Step 1: Import Reviews

You can import reviews directly from these sources:

review import sources for shopify review widget

Once that is done, you can move on to step two.

Step 2: Design Review Widget

Choose the widget that you want to display on Shopify. 

If you need to create a new widget, click create new widget and follow these instructions.

design review widget to shopify

Step 3: Copy Trustmary Tag and Embed Code

After you have clicked on the desired widget, go to the Rules section.

You find two codes. Note that the two snippets of code serve different purposes. 

The first snippet, Trustmary tag, is a global script that enables the loading of the widgets. 

Install the Trustmary tag with Google Tag Manager following this guide.

The second snippet is the embed code itself. This snippet loads a widget into where it is placed on the site.

Copy the embed code snippet. We will get back to it during step 4.

copy widget embed code

Step 4: Embed Code to Shopify

Open your Shopify admin page, navigate to Themes and select a theme you intend to use.

Once in the right theme, click the green Customize button.

shopify admin view to add reviews

Next, click on the Add section button.

A menu pops up. From the menu, select Custom Liquid.

You have created a new Custom Liquid element. Go to its Settings.

add custom liquid field to add customer reviews to shopify

Paste embed code to the field on the left.

Finally, save the page.

embed code to add customer reviews to shopify website

Step 5: Check Preview

Last step is to make sure that the widget is responsive and looks good.

If something is wrong with the widget, please check that the embed code matches the one displayed in Trustmary and that JavaScript is enabled on your browser.

check preview before going live with widget

Now you are all set!

Have a look at our video tutorial, in case you were stuck at some stage.

 tutorial video on how to add reviews to shopify store

Why Should You Showcase Customer Reviews?

Customer reviews are a form of social proof.

They create trust towards your brand and help people make purchase decisions.

They work, since people are more likely to trust other people rather than a company representative or advertisements.

It also matters how many reviews you showcase. The rule of thumb is the more reviews you have, the better.

reviews statistics on why reviews on shopify website matter

However, you should never buy reviews! Authenticity is key in social proof.

Even if you get bad reviews, you can turn the situation around. Negative or less than overwhelmingly positive reviews show that

  1. You don’t censor the reviews
  2. You don’t buy positive reviews
  3. When you respond to bad reviews, you can show that you really care about your customers.

Further Reasons to Add Product Reviews

In case you aren’t convinced yet, that you should add reviews to your Shopify store, here are four more reasons to change your mind.

  1. Search Engine Visibility improves when you add star ratings to website
  2. Build trust in website visitors
  3. Add credibility with user-generated content
  4. Get better conversions

How Do I Get Reviews?

To get reviews, you need to ask for them. In other words, to encourage customers to leave reviews after each interaction with you.

This is easy to do with review forms.

Actually, a young company called TaitoKatto focused heavily on getting more Google reviews.

And their strategy paid off in a huge way. Their Sales and Marketing Director Sakke Ikonen said that

Our customers find us online. They’ve told us point blank that they chose us despite our young age solely based on the great reviews we have received.

Sakke Ikonen, TaitoKatto.

TaitoKatto uses Trustmary to both collect the reviews and then add reviews to their website automatically.

One of the easiest ways to collect reviews is using software that automates the process.

Trustmary is such software. If you haven’t got Trustmary yet, sign up for a free trial!

When you implement Trustmary, you can create automated feedback surveys that are sent to customers after a purchase. They can be automated to have a review form at the end to generate more third-party reviews.

The feedback that the customer gives can be turned into a public review. 

You can ask the respondents to provide more information about themselves for extra credibility. Such details would be e.g. name, location, company, or profession.

These can really boost your Shopify store in a big way.

On top of written feedback, Trustmary lets you collect photo and video reviews, and even get more Google reviews.

You can create your very first review campaign with a few clicks, and by typing your Google Business location below.

collect reviews to multiple sources with Trustmary

If you already have reviews on third-party review sites, you can use them on your website. Check our e.g. free Google review widget or embed Facebook reviews to your website.

Try a 3-1 Survey to Get Results

Now you know how to add reviews and product reviews to Shopify and why to do it.

Now, let’s go over how Glass Factory got 20% response rate and 50 testimonials while measuring their NPS 😱

Together with Trustmary, Glass Factory’s CEO:

  • Used a template to create an NPS survey
  • Added a Google review link to the end of the survey
  • Imported the customer contact list to Trustmary
  • Hit “Send” and the survey went to 1.800 customers

During the next 14 days, the company got:

  1. 350 customer feedback
  2. 50 testimonials
  3. 20 Google reviews
  4. Measured NPS (80!)
3-1 survey gets results for shopify store

Boost customer trust and encourage customers to leave reviews and product ratings with Trustmary’s review feature to get the same results ⬇️

While you wait for your customers to write you the first reviews, check out these customer stories:


Why should I display customer reviews on Shopify?

Displaying reviews can boost your conversion rate.

When you showcase reviews from previous happy customers, you aid the current customer’s purchase decision. If they are not quite sure whether your shop is trustworthy, they will trust you more after seeing reviews.

How can I add customer reviews to my Shopify page?

You can add customer reviews from Trustmary to Shopify by doing the following 5 steps:

  1. Find the widget you want to showcase in the Trustmary app.
  2. Copy the embed code.
  3. Find the right spot on your Shopify page and add a section.
  4. Embed the code to the custom liquid field.
  5. Finally, check if the widget works.

See more detailed instructions above.

How can I get reviews from customers?

With the Trustmary software, you can send automated feedback surveys to your customers. Once they have given you feedback, the survey will ask if they would like to make the comment public. When they decide to give public feedback, the comment can be showcased on your site.

More ways to get more Google reviews include:

  1. Establish trust with customers
  2. Offer great service
  3. Ask for reviews with a direct link
  4. Follow up on review requests

Can I add reviews to any other websites with Trustmary?

For sure! Trustmary’s widgets are compatible with most other website builders as well, including Squarespace, WordPress, Wix, and many more.

Do I need product reviews on my Shopify product page?

You only need product reviews if you’re selling a product that you manufacture yourself. Especially if you’re a drop shipper or a traditional online store people have already compared the products to find the best solution for them.

Do focus on creating great product descriptions that are filled with relevant keywords, star icons and that sort of thing. But when you add reviews to your Shopify site, focus on reviews about your business. Those are the ones that’ll boost the conversion rate of your product page.

How can I add my Etsy reviews to Shopify?

You can manually import your Etsy reviews to Trustmary and add them to your website.

Trustmary has a manual import option, where you can copy paste product reviews or import a whole excel or csv file of them at once. These can then be added to your Shopify product page with a review widget.

One other strategy is to send a review request from Trustmary to everyone who has bought from you.


Trustmary is the most effective way to convert more sales by improving digital trust.