How to Add Customer Reviews to Shopify – Easy Guide

Trustmary teamTrustmary team
Last edited: September 27th, 2023

Boost your Shopify conversion rates with customer reviews.

Add reviews to Shopify
add customer reviews to shopify

Did you know that by showcasing customer reviews on your Shopify pages, you can boost your conversions?

That is true: one of our clients reached a 32% increase in sales after adding a single video testimonial on the check out page.

This blog shows you step-by-step how to add customer reviews to Shopify.

The process only takes a moment but makes a great difference.

How To Showcase Reviews on Shopify?

Once you have collected reviews and star ratings, you can showcase them with Trustmary’s elegant and dynamic widgets

Trustmary’s review widgets include e.g.

  • Carousel
  • Wall
  • Double testimonial
  • Video testimonials
  • Inpage form
  • Pop up
  • CTA bar
best widgets to show reviews on shopify

The widgets can be embedded on any website, like your Shopify page.

You can also customize the review widget to fit your brand.

The new reviews will be added to the page automatically, or you can choose to select and pick them before making them visible on your site.

This blog guides you through the process of adding reviews to your Shopify page in 5 easy steps.

5 Easy Steps to Add Product Reviews to Shopify

Adding reviews to product pages in Shopify doesn’t get easier than this. You can even find a video tutorial that’ll guide you through this easy process. Just scroll down and let our support expert Santeri hold your hand in adding reviews to Shopify.

In case you already have Google reviews, you can jump right into importing reviews by typing your Google My Business location below:

If you’d like to import reviews from other sources, follow these steps.

Step 1: Import Reviews

You can import reviews directly from these sources:

review import sources for shopify review widget

Once that is done, you can move on to step two.

Step 2: Design Review Widget

Choose the widget that you want to display on Shopify. 

If you need to create a new widget, click create new widget and follow these instructions.

design review widget to shopify

Step 3: Copy Trustmary Tag and Embed Code

After you have clicked on the desired widget, go to the Rules section.

You find two codes. Note that the two snippets of code serve different purposes. 

The first snippet, Trustmary tag, is a global script that enables the loading of the widgets. 

Install the Trustmary tag with Google Tag Manager following this guide.

The second snippet is the embed code itself. This snippet loads a widget into where it is placed on the site.

Copy the embed code snippet. We will get back to it during step 4.

copy widget embed code

Step 4: Embed Code to Shopify

Open your Shopify admin page, navigate to Themes and select a theme you intend to use.

Once in the right theme, click the green Customize button.

shopify admin view to add reviews

Next, click on the Add section button.

A menu pops up. From the menu, select Custom Liquid.

You have created a new Custom Liquid element. Go to its Settings.

add custom liquid field to add customer reviews to shopify

Paste embed code to the field on the left.

Finally, save the page.

embed code to add customer reviews to shopify website

Step 5: Check Preview

Last step is to make sure that the widget is responsive and looks good.

If something is wrong with the widget, please check that the embed code matches the one displayed in Trustmary and that JavaScript is enabled on your browser.

check preview before going live with widget

Now you are all set!

Have a look at our video tutorial, in case you were stuck at some stage.

Why Should You Showcase Customer Reviews?

Customer reviews are a form of social proof.

They create trust towards your brand and help people make purchase decisions.

They work, since people are more likely to trust other people rather than a company representative or advertisements.

It also matters how many reviews you showcase. The rule of thumb is the more reviews you have, the better.

reviews statistics on why reviews on shopify website matter

However, you should never buy reviews! Authenticity is key in social proof.

Even if you get bad reviews, you can turn the situation around. Negative or less than overwhelmingly positive reviews show that

  1. You don’t censor the reviews
  2. You don’t buy positive reviews
  3. When you respond to bad reviews, you can show that you really care about your customers.

Further Reasons to Add Product Reviews

In case you aren’t convinced yet, that you should add reviews to your Shopify store, here are four more reasons to change your mind.

  1. Search Engine Visibility improves when you add star ratings to website
  2. Build trust in website visitors
  3. Add credibility with user-generated content
  4. Get better conversions

How Do I Get Reviews?

To get reviews, you need to ask for them. In other words, to encourage customers to leave reviews after each interaction with you.

One of the easiest ways to collect reviews is using software that automates the process.

Trustmary is such software. If you haven’t got Trustmary yet, sign up for a free trial!

When you implement Trustmary, you can create automated feedback surveys that are sent to customers after a purchase.

The feedback that the customer gives can be turned into a public review. 

You can ask the respondents to provide more information about themselves for extra credibility. Such details would be e.g. name, location, company, or profession.

On top of written feedback, Trustmary lets you collect photo and video reviews, and even get more Google reviews.

Here’s an example of how the survey works.

trustmary survey
trustmary survey
trustmary survey

If you already have reviews on third-party review sites, you can use them on your website. Check our e.g. free Google review widget or embed Facebook reviews to your website.


Why should I display customer reviews on Shopify?

Displaying reviews can boost your conversion rate.

When you showcase reviews from previous happy customers, you aid the current customer’s purchase decision. If they are not quite sure whether your shop is trustworthy, they will trust you more after seeing reviews.

How can I add customer reviews to my Shopify page?

You can add customer reviews from Trustmary to Shopify by doing the following 5 steps:

  1. Find the widget you want to showcase in the Trustmary app.
  2. Copy the embed code.
  3. Find the right spot on your Shopify page and add a section.
  4. Embed the code to the custom liquid field.
  5. Finally, check if the widget works.

See more detailed instructions above.

How can I get reviews from customers?

With the Trustmary software, you can send automated feedback surveys to your customers. Once they have given you feedback, the survey will ask if they would like to make the comment public. When they decide to give public feedback, the comment can be showcased on your site.

More ways to get more Google reviews include:

  1. Establish trust with customers
  2. Offer great service
  3. Ask for reviews with a direct link
  4. Follow up on review requests

Can I add reviews to any other websites with Trustmary?

For sure! Trustmary’s widgets are compatible with most other website builders as well, including Squarespace, WordPress, Wix, and many more.

Trustmary is the most effective way to convert more sales by improving digital trust.