Home » Reviews » Online Reviews: Statistics That Will Blow Your Mind 
Last edited: November 21, 2022
Table of content
Here it is: the ultimate listing of online review statistics!
Learn what kind of difference online reviews truly have on your business, and why you should start caring about them more.
I’m sure you already know what reviews are, and you probably have written some yourself.
I won’t waste your time by rambling about the definition, but if you want to refresh your memory, take a look at some customer review examples.
Now, let’s dive into the wonderful world of online reviews statistics.
First of all, do people really read and care about reviews?
Oh boy, do they!
As the statistics below show, online reviews are extremely effective and important for your business.
It’s not just written reviews that affect us. In fact, images and videos have an even greater impact on shoppers.
Unfortunately, every business will most likely get negative reviews at some point.
It does have an effect on your sales:
If you do get negative reviews, do not fall into desperation. You can still fix the situation by answering to the negative reviews. Here’s some tips on how to do that.
On the other hand, it seems that a mixture of negative and positive reviews is what appears most trustworthy to the customers.
That is understandable, as exclusively positive reviews can come across as fake, which would be totally suspicious and not at all trustworthy. 👀
In fact, we have already known for years that an average rating between 4.2 and 4.5 is the best range to be in!
Here’s some facts on where people read online reviews:
Most common reasons for leaving reviews are
As you can see, there are plenty of reasons for people to leave reviews, some of them positive and some negative.
In fact, most people are willing to leave reviews. 71% will submit a review after being satisfied and if the company makes it easy for them to do so.
Even just one review is great, but the more the merrier.
Like stated before, negative reviews are not the end of the world if you respond to them.
But negative reviews are not the only reviews you should respond to, and sometimes your responses can affect the customer’s opinion about you.
Reviewtrackers’ 2022 report shows a few changes in reviews compared to the pre-pandemic times.
You might not know this, but reviews also improve your SEO efforts and increase your conversions!
That’s a lot to take in already, but let us add our personal viewpoint to the matter.
Trustmary has helped hundreds of companies to increase their conversions by showcasing customer reviews and testimonials on their website.
Here are some key findings from our tests on customer reviews:
Additionally, real clients of ours have reached amazing benefits when using our review software.
Our client Pesurivuokraus.fi was able to collect 308 reviews in 5 months by implementing our review software. That’s a huge number compared to the cleaning industry average of 13 Google reviews!
Satokausikalenteri learned that people who see customer video testimonials in the online store are more likely to purchase than those who did not see a video.
When implementing customer reviews in Facebook and Instagram marketing, our client Mutjutin was able to reduce the marketing budget by almost 22% and increase sales by 140%!
They also found that showcasing review notifications on their product page increased the conversion rate by over 22%.
As you can surely see, online reviews affect many areas of your business.
But what is the easiest way to leverage online reviews?
When you implement Trustmary review software, you can quickly and easily import all your existing online reviews from the most popular review sites to your own website.
Additionally, you can display them with stylish widgets that certainly catch the attention of your website visitors. Try e.g. our free Google review widget or Facebook review widget.
And that’s not all: with an advanced subscription, you can collect reviews, testimonials and video testimonials from your customers with surveys that you can formulate in our easy-to-use survey tool.
Sign up and see how easy it is!
How important are online reviews?
Online customer reviews are very important in terms of building trust and credibility for your brand. For example, 93% of consumers read reviews before purchasing, and 58% would be ready to pay more for a product that has great reviews.
Why have customer reviews on website?
We have learned that customer reviews on your website can increase conversions and sales. Our clients have noticed that reviews truly affect customer’s purchase decisions. Those customers who see reviews on the product page are more likely to buy than those who do not see reviews.
What percentage of customers write reviews?
Studies have shown that up to 72% of customers will write a review if they are asked to do so.
How many online reviews should a business have?
There is no set number of reviews that you should have, and average review number also depends on the industry. However, it is important to have many recent reviews. Consumers don’t trust old reviews.
What to do with negative reviews?
It is important to respond to negative reviews and try to fix the problem that the customer had. But never censor negative reviews, because that decreases your credibility.