Case example: 32% increase in sales by using video testimonial on check-out page

Often we are asked how much of a difference do video testimonials make? Well here is a case study on the effect of video testimonial for Kö The test was done on the check-out page of Kö The test was done using Google Optimize A/B-testing, in which Kö defined two different versions of the check-out […]

5 Best Practices for Video Testimonials

Video testimonials are everywhere because people love (and prefer) videos as compared to text, images, and other forms of content. Statistics show that the demand for video content is increasing and consumers now want to see more video content from brands they follow. Video testimonials are not different. If you have to publish customer reviews […]

7+ Tips for Using Customer Testimonial Videos in Marketing

There are several types of content that you can use for marketing such as blog posts, images, infographics, PDFs, eBooks, case studies, etc. but nothing beats videos.