People look for businesses and services using Google, and when they do so, they automatically see Google reviews as well.
Once you get visitors to your website, you want to keep them there and make them request a quote, demo, or buy from you. The best way to do that is by embedding a Google reviews widget.
Now, there is a way to embed Google reviews on your Wix website – for free.
And it can be done in mere minutes.
There are many reasons to opt for creating your website with Wix. One of them is that it is you can create a great-looking website for free and very quickly by using ready-made templates.
The other one might be the flexibility it offers in terms of how you can customize the layout and content shown to fit your business needs. They offer stylish and customizable website templates – which you can then further modify by having add-ons and plugins.
Thanks to Google’s algorithm updates that emphasize the importance of reviews, one new aspect all business owners need to do in 2023 is to add reviews on your Wix site ASAP.
Here are three reasons why having at least one Google reviews widget on your Wix website makes total sense.
Especially local businesses benefit from having great Google reviews. As a matter of fact, they might not be even shown on Google Maps, if they do not have any reviews.
Yikes. Talk about lost business opportunities.
Here is a prime example of how search engines work nowadays:
With one glance, a prospective client looking for an accountant in Delaware will see:
This is why it is crucial for all businesses to claim their Google Business Profile and to keep the information on it up-to-date.
Let us have a closer look at the Google review feed and how the businesses are ranked from one to three. The company ranking the highest in this snippet has open positive feedback written.
Therefore, it seems that Google is putting more emphasis on longer reviews than mere star ratings or the overall number of Google reviews.
That same principle applies to all companies across industries.
Each of our decision is unconsciously affected by the actions and reactions of others around us. This is called social proof.
Before consumers buy anything, they tend to read online reviews. In fact, 93% of people read reviews before buying anything.
That is understandable, as potential customers want to know how your existing customers feel about you and the quality of your products and services. In other words, customers trust other customers, not your ad copy.
People want to share their experiences, and the best customer impressions – quite frankly – come from existing happy customers.
Once you have a handful of reviews on your Wix website, this will actually make it easier for you to get even more customers to leave a review as well.
This is also thanks to social proof. When we see others reviewing a business, we automatically think that we should be doing that too.
One important thing to remember is to answer all reviews – the positive and the negative – promptly. This is one great way to connect with your customers and it shows all prospective customers that you care about your customer base.
Adding Google reviews to your website works as a magnet for new reviews! At the same time, they help you improve your conversion rate.
Now that you know why is it absolutely vital to embed Google reviews on your website, it is time to actually do that.
Here is a quick guide on how to do that, but we have also written a more detailed help document on this.
Embedding Google reviews has never been as easy, fast, and non-technical!
This is a quick overview of the whole process, so you know what to expect.
And here you can follow the simple steps in a video tutorial. Adding reviews to Wix has never been easier.
Before you can embed reviews, you need to import them to Trustmary.
Try it now ⬇️
There are plenty of customization options available that you can use to modify your Google reviews widget. Here are just a few widget templates you can use.
With Trustmary, you can further customize:
Popups are a great way to catch the attention of potential customers that are either scrolling for a longer period of time or going to a very specific page, such as pricing or services page.
In-page widgets are ideal for showcasing reviews on your Wix site. Here is one example of an in-page Google reviews widget.
After you have created your widget, it is time to get the embed code and actually add the reviews to Wix website.
In the widget editor, click the Add to website button which opens up a drawer. From there, copy the code snippet with the Copy script button.
Log into your Wix account.
Once in the editor, click on the plus icon in the toolbar on the left, or any other plus icon on your website’s preview.
Locate Embed Code in the sub-menu. From there, select Embed HTML to open the HTML element into which the embed code can be pasted.
This opens up the element’s settings and a text box, into which you can paste the embed code you copied before.
Pro tip: Remember to resize the element to your liking, as Wix website doesn’t allow widgets to resize themselves. In other words, resize the Google reviews widget to look exactly as you want it to look in terms of height and width.
Next click Update to save the element.
Now you should have a working Google reviews widget on your website!
In case you have positive reviews across many third-party sites, we highly encourage you to import them to Trustmary as well. They can be used in the same reviews widget as the Google reviews.
We currently support importing from:
Now that you have taken the first step towards getting more business from your website, it is time to create a review marketing strategy.
The first step is to make sure you are collecting customer reviews constantly and efficiently. You can always automate your review collection process. With Trustmary, you can collect reviews, AND even get more Google reviews at the same time.
The real key to getting good reviews is to offer top-notch service. And to ask for reviews in all key customer touchpoints.
How do I create a review widget for Wix?
The only prerequisite is to have Google reviews already. After that, you can just import them to Trustmary, customize the Google reviews widget to fit your brand, and copy-paste the embed code to your website.
If you feel unsure, feel free to check out our guide for dummies.
How do I add a Google review widget to Wix site?
Is there a widget for Google reviews to use on Wix website?
Trustmary has an extensive library of review widgets that can be used to showcase Google reviews and all other reviews directly on your Wix site.
Why should I add reviews to Wix?
There are many reasons to add reviews to your website, but the most important ones are: