Can video reviews generate actual results on your website?
The answer is yes!
Satokausikalenteri learned that adding video reviews to a product page generates 20% more sales than having text reviews alone.
In practice, it means hundreds more sold items and thousands of euros extra sales in a year.
The results were discovered by conducting an A/B test with Trustmary’s widgets.
Let’s take a closer look.
A/B testing compares two versions of one web page and sees which results in more conversions, like sales or leads.
The website traffic is divided evenly between the two versions. Next, the amount of conversion on each site is tracked. This way we can decide if one page works better than the other.
Conversions can be e.g.
Conversions are most often measured by clicks or form submissions.
Finally, we get a conversion rate that tells how large of a percentage of the visitors completed the desired conversion event.
In this case, the conversion was purchasing an item in the online store.
To begin the test, Satokausikalenteri created two review widgets for a specific product page.
The first version featured only text reviews. The second one included both text and video reviews.
When the test was launched, the website traffic was divided equally between the two versions. Half of the visitors saw only text reviews, and the other half saw both types of reviews.
During the test, the page was viewed thousands of times.
The version with only text reviews had a conversion rate of 3.5%, meaning that out of all the visitors, 3.5% purchased the item.
The second version with video reviews generated a 4.2% conversion rate.
In other words, the second version resulted in 20% more conversions compared to the first one.
For Satokausikalenteri, this means that they can sell hundreds of items more and get thousands of euros extra sales just by including video reviews on their product page!
Satokausikalenteri gained tangible results by simply adding video reviews to their website.
What prevents you from doing the same?
Collect video reviews from your happy customers with Trustmary’s easy tool and display them on your website with stylish widgets.
Are you willing to get the benefits right away?
Start a 14-day free trial and start seeing results!
Trustmary is the most effective way to convert more sales by improving digital trust.