Best Ways to Collect UGC Video Content

Trustmary teamTrustmary team
Last edited: May 21st, 2024
camera pointing at woman who is vlogging about sunglasses

Do you find yourself looking for creative but authentic ways to create buzz? Well, then, it’s time for you to jump into UGC video marketing. 

Real customers posting videos about your products oozes authenticity that branded content fails to do. UGC video content:

  • Is cost-effective
  • Acts as social proof and gives you credibility
  • Drives better engagement as they are more relatable and appealing 
  • Fosters a sense of community 
  • Demonstrates promising potential to go viral 
  • Provides valuable feedback you can use to improve your offerings 

Wondering how to collect them? We will show you the right way. 

But first–

What is UGC video content?

User-generated video content (UGC) involves brand users creating videos talking about a product. This type of content blends the engagement potential of video content with the authenticity of UGC, making it much more impactful than branded content marketing

Types of UGC video content

UGC videos can boost your brand’s authenticity and credibility. However, you must select formats that resonate with your audience and complement your products and services. 

For example, if you sell DIY furniture, customer testimonials, unboxing videos, and demos will be ideal UGC video types for you. Similarly, SaaS companies can use testimonials to establish trust, and corporate event UCG to build authority. 

Here are some notable UGC video content types to consider: 

1. Testimonials

Testimonials are user-generated videos in which happy customers talk about their experience with a product or a service. You can consider them visual success stories in which, instead of writing how you helped a customer, you let the customer appear on screen and gush about your brand.  

Any brand will say nice things about their products. Text-based customer stories aren’t solid proof that you have actually driven the quoted results. 

But when your commercials feature real customers praising your brand in their own words, they look much more honest to your audience. Video testimonials show that your customers like your services enough to take some time out of their busy days to vouch for your products. 

Result? Your audience starts believing that you just don’t talk the talk but walk the walk. Testimonial videos also capture genuine reactions and customer delight. Adding them to your website alleviates the initial worry of potential customers and hits the “buy now” button. 

Some video testimonial statistics even note that 2 out of 3 people are likely to purchase something after watching video testimonials from other customers.  

Some companies also use testimonials as a part of their social media marketing strategy. This creates brand credibility within the target audience, builds buzz, and improves sales. 

For example, Bloom Institute of Technology posts student testimonials on YouTube. The above UGC video testimonials feature BloomTech alumni discussing how the institution helped them bag high-paying tech jobs. 

bloom institute of technology testimonial

But what’s the recipe behind this successful video testimonial campaign? They are short and informative, with multiple individuals presenting their various perspectives, goals, and experiences. So, whether you are a new tech graduate looking for high-salary packages or a tech enthusiast craving job satisfaction, Bloomtech’s UGC content will resonate with you. 

To get more students, BloomTech also embeds both text-based and video testimonials on their Outcomes page. 

bloomtech text and video testimonial

2. Product reviews

Product review videos are a type of UGC video content in which a customer analyzes the pros and cons of a product. They also offer a peek into the user experience, helping potential customers make informed decisions. 

This UGC video content lets the audience see your product in action and understand its functionality. It also helps them visualize the product’s suitability for their needs and make informed decisions. Since product review videos often include detailed evaluations of features and potential drawbacks, they develop a deeper product understanding for the audience. You get prospects who are genuinely interested in your website and increase conversion. 

For example, Dr. Squatch showcases product reviews on its website. 

product reviews examples

You can shop the featured products once you click on any of the videos. Using product review UGCs is an excellent sales-boosting method, as it plays on the shopper’s instant impulse to buy the product your existing users are praising. 

dr squatch testimonial

3. Unboxing videos

Another impactful type of UGC video content is unboxing videos. These involve customers recording themselves unboxing their purchased items once they arrive on the doorstep. 

Unboxing videos offer an honest insight into your packaging, whether you offer any free gifts and an initial overview of your product features. They offer transparency and create excitement and curiosity in your audience. Seeing a real person getting excited about your product influences their perception of your brand and improves their likelihood of buying it themselves. 

This type of UGC video also benefits your SEO positioning as they usually include product names and keywords in their titles. Prospective customers also search for these videos proactively before choosing products. In fact, YouTube videos with “unboxing” in their title got 25 billion views in 2023. 

unboxing video on youtube example

For example, here is an unboxing video of the Samsung Galaxy Fold. The UGC details the intricacies of the packaging, product pricing, and what customers should expect to find in the box. 

4. Demos

Product demonstrations and tutorials are another effective UGC format for showing off product features without being sales-y. These videos offer step-by-step instructions on how to use a brand’s product and tips for getting the most value out of it. 

UGC demos present your products in action, offer educational value, and hook the audience’s attention. The OP also often adds product links to the videos, directing traffic to your website.  

For example, here is a demo video by YouTube creator Sabrina using products from Home Depot. She guides the audience step by step on making a DIY platform bed using Floyd Home bed hardware. 

diy demo video

She offers product details and links and praises Home Depot as her “favorite place.” This particular UGC is authoritative, thanks to Sabrina’s status as a “self-employed furniture painter.” As it’s not a paid promotion, the demo video is authentic and reflects the creator’s genuine love for the brand. 

You can find and share such UGC demos on your handles with links to direct viewers to the featured products and other complementary items that would look good with their product. Brands can also create an immersive feed of UGC demos on a dedicated webpage and add persuasive CTAs. 

Long UGC demos can also be repurposed into reels and YouTube Shorts to appeal to the quick-scrolling audience. 

5. Challenges or contests

Want to create excitement in your target audience while collecting powerful UGC? Host a challenge or contest and see user-generated videos pouring in. They engage your community and get your fans to spread brand awareness among their peers. 

Contest UGCs also have high virality. They can push your UGC to the relevant feed and optimize exposure within a wider audience.  

You can ask your followers to post relevant UGC videos on social media using your branded hashtag. To maximize participation, keep small gifts or rewards, such as unique company merch, as the contest prize. This will create urgency and competition, generating creative and high-quality UGC videos. 

video contest on tiktok example
Source

For example, e.l.f Cosmetics hosted a TikTok contest asking fans to showcase their makeup looks for a chance to win products worth $250 from the brand. They also partnered with TikTok and created an original song for the challenge. 

The contest went viral quickly. Even the branded song became a hit, reaching number 4 on the Spotify Viral 50 chart.

6. Behind-the-scenes footage

Promote behind-the-scenes footage to humanize your brand further. This can be sneak peeks of your upcoming events, glimpses of your manufacturing process, or footage of a meet-and-greet with the brains behind your products. 

This type of UGC can establish trust by showcasing the real “you” behind the brand. It narrates the ups and downs of your creative journey, be it organizing a branded event or innovating new products. Such raw transparency resonates with the audience and creates a strong bond. 

Brands can partner with relevant creators and ask them to film and post behind-the-scenes footage. They can also make it a contest, invite their long-term customers to their manufacturing facility, and request that they post videos about their experience. 

Here is an example of a behind-the-scenes video by YSL Beauty. 

behind the scenes footage

7. Event coverage

Want to amplify the post-event effect? Use event coverage UGC videos and turn a good event into a memorable one. Such user-generated videos include footage that your event attendees film and post. It can be a reel or a full-length vlog detailing the entire experience. 

How to collect UGC content

Now that you know the various types of user-generated videos and their individual perks, the remaining question is, “In the sea of content, how do I find UGCs for my brand?”

Here is your answer: 

1. Social media campaigns and challenges

Host social media challenges and excite the audience about your UGC campaign. Top brands love this UGC collection method because social media contests are fun, engaging, and effective. Even the finicky algorithm loves them enough to push contest UGCs to a wider audience. 

We suggest keeping the context of the challenge flexible enough to run across various social media to expand reach and maximize UGC generation. You can build a landing page with an entry form and promote it on social media handles. If your budget permits, consider running paid to market the contest to the target audience. 

2. Branded hashtags and mentions

Want to simplify UGC collection and set your contests apart? Create a unique hashtag for your user-generated campaigns. It creates exclusivity and keeps your UGC organized. You can simply search your hashtag on social media and find relevant content posted by your customers. 

While promoting UGC contests, ensure that the guidelines specify that mentions are mandatory to enter the challenge. This way, you will get notifications every time a user tags you on their post. 

3. Influencer partnerships and collaborations

Nurture relationships with relevant influencers and collaborate with them for event coverage and behind-the-scene UGCs. 

To maintain authenticity, avoid purely monetary partnerships. Instead, offer the creator your products to try and seek their feedback. Help them develop a genuine love for your product so that their content reflects sincerity and honesty. 

4. Customer feedback and testimonials requests

Start the testimonial collection process by seeking authentic customer feedback. This shows customers that you value their input, want to give them the best possible experience, and want to maximize testimonial submissions. 

Once you complete a delivery or customers start using your services, ask them for a review. Contact the happy customers and request them to submit short video testimonials. Use the critical ones as insights for improvement. Promptly addressing their concerns can improve customer satisfaction and prompt more chances of glowing testimonials. 

However, to maximize feedback submissions, you must make the process as simple as possible. How? With Trustmary’s video testimonial collection tool. 

Our platform offers an easy campaign creation flow to let you set your message, UGC form, reminder, and other settings on one page, streamlining the UGC collection. Your customers can record video testimonials with their devices and send them to you immediately. 

In short, from asking clients for testimonials to embedding social proof on your website, Trustmary makes the UGC video collection feel like a breeze. 

5. Use email campaigns to request content

Use your email marketing framework to promote UGC campaigns. Ask customers to post about their experience on social media and clearly define what’s in it for them. The reward includes a voucher, free products, hampers, merch, or tickets to your next events. Communicate the UGC hashtags and mention regulations clearly in the email. Add a CTA that takes them directly to your UGC submission page to simplify the process. 

Conclusion

UGC collection may seem like a chaotic process at first. Asking customers for testimonials can be awkward, and finding the right influencers for event coverage can be tricky. While challenges are multiple, the above strategies can help you collect the most impactful UGCs. 

However, UGC video collection is not the end of the road. You must also showcase them cleverly on your website to build credibility with potential buyers. 

Sounds complicated? With Trustmary, it doesn’t have to be. You can create UGC forms, collect UGC videos, and even import reviews from social media, review platforms, and spreadsheets to make your wall of love more vibrant. 

So what are you waiting for? Try Trustmary for free, simplify UGC marketing, and boost your sales with authentic video content from real customers.   


Trustmary team
Trustmary team


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