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3 Best Examples of Testimonial Request Letters That You Can Copy

Customer testimonials are essential as they play a significant role in driving sales. Getting your happy customer to share their written or video testimonial is something that’s mostly not taken seriously enough even though they’re essential for future business. How to send testimonial request letters or emails to customers is one big challenge that businesses of all sizes face.

Customers, no matter how delighted they’re with your product, will rarely leave a review themselves let alone a high-quality written or video testimonial.

The probability of customers sharing customer testimonials is significantly low so the obvious thing to do is to ask for a testimonial and expand your customer relationship and reach potential customers with more ease. You have to actively gather testimonials!

You have to reach them with your testimonial request. You have to send them testimonial letter emails so as to get a positive response and receive testimonials from them. (Try Trustmary for sending your testimonial requests.)

Here Is What We’ll Cover

Below are some of the best examples of testimonial letter emails that you can send to your customers. Take ideas from these customer testimonial request emails and testimonial templates then come up with your own customized email template and simply ask for a testimonial.

Here we go.

1. Formal Request

This is a testimonial email request by HubSpot that’s formal and is perfect for the job.

There are a few things that you need to ensure your formal testimonial request letter has:

  1. The customer should have achieved a milestone with your product. It could be anything ranging from completing a year, a reorder, upgrade, etc. Refer to the milestone in the email.
  2. The request for a testimonial email should be sent immediately after the milestone is completed. If delayed, it won’t be replied to. Customers tend to forget quickly so a delayed request won’t result in a genuine review.
  3. Share a link to the testimonial page with the customer where the review will be published. This email doesn’t share a link but you should use one to show your customers what to expect and to get ideas from existing testimonials.
  4. Let the customer submit any review type based on his/her preference. Don’t restrict them to a specific review format. Give them the option to submit a text or video testimonial.
  5. Incentives, as mentioned in these email templates, aren’t necessary. Customers who have been with your business for some time and are satisfied are least interested in an incentive so you can skip it. Sending an incentive won’t persuade your customers to leave a review. If they have to do it, they will do it anyway.

This is a formal example of a testimonial letter that works best for a wide range of businesses and you can use it as a testimonial request email template. It is essential to be formal when requesting video testimonials as they require more effort from your existing customers but this can be boiled down to just a few sentences when you get the experience you need. An automated email approach is open at this point which will speed up getting client testimonials.

A Perfect Solution for Either Written or Video Testimonial

Don’t forget to tweak the testimonial request email templates before adding them to your testimonial page. Feel free to personalize them and align them to your business so that you appear original when making testimonials requests.

Collect testimonials through professional communication and maybe offer a discount code, free t shirt, gift card, or some other form of reward to further motivate happy customers to fill out your submission form. This way you get social proof to help you acquire new customers and you can start influencing prospects in as little as a few weeks.

Start with a loyal customer you have a personal preference for you can even use automated emails or any other powerful tool to help you update accounts automatically through CRM system integrations when you start going through your customer base and reaching out to other customers. You can ask your account manager for help with who to reach out to.

2. Postal Mail Request

Not all customers are email-friendly. Even in today’s time, a lot of people still prefer postal mail and it isn’t a smart move to ignore these customers.

Contacting customers for testimonials only through email can be a mistake.

You can also send a testimonial request through postal mail as well. The template above is a perfect example of testimonial letter for postal mail. Here are a few things that you need to send testimonial requests through post:

  1. A cover letter
  2. Testimonial letter (or form) that the customer needs to fill
  3. A sample testimonials (not necessary though)
  4. A stamped envelope

Again, you can’t send this request letter to any customer rather define a criterion and send it to customers who have achieved success with your product.

Refer to the milestone they have achieved with your product and ask them to fill the testimonial form.

Make sure you don’t add URLs in the letter because you’re contacting customers who are not computer-friendly so adding URLs will make them feel uncomfortable.

You don’t have to send them an incentive necessarily. However, a self-addressed stamped envelope is a must so they can send the filled testimonial form back without spending any money.

The testimonial form should include all the questions that the customer needs to answer so add a few words related to that. Use a Likert scale questionnaire. Add a feedback or comment section so customers can share their views about your product or their experience that you somehow forgot to include in the form.

3. Service Industry Request

The best time to get a review of a product is right after a sale. If you’re interested in getting reviews on customer experience and sales process, send a testimonial request after a customer has purchased a product successfully and you do it with a testimonial request email.

This example of a testimonial request email works best for businesses in the service industry. Send it to your loyal customers when you have finished their project. This is the perfect time to get feedback on the deliverables.

So you can use this template for both physical products as well as services that you offered to a client. Here is what you should include in the testimonial request:

  1. Refer to the sale or project. Share its details in the email.
  2. Send an email after 1-2 days of the sale. Don’t send it immediately. If you’re sending it to a client, ensure that you have sent your email after a reasonable time. Give your client due time to review your project before appearing in the customer’s inbox to request testimonials.
  3. The testimonial form should be relevant to the product (project) and the sales process. Don’t keep it general. It isn’t a good idea to ask questions related to the benefits that a customer gets from your product right after the sale and you’ll get quality testimonials.
  4. Give customers the option to submit a review in a format they’re comfortable with. Don’t restrict them.

An Easy Way to Every Customer Testimonial

Getting people to leave an honest review isn’t easy. You have to send them the right testimonial request emails at the optimal time via the right channel without being pushy when requesting testimonials.

So there is a couple of options you could go for when you ask for customer testimonials and impact the decision the customer makes:

  1. You could take a trial for our software that is specifically designed for getting customer feedback and testimonials. You can enroll for a free trial here!
  2. Or you could just start testing different templates on your own. Tweak sentences describing what you need to improve the open and response rates. You’ll get better with time as you’ll test different variables of testimonials requests and learning from your previous post.

The examples covered in this post are for idea generation only so don’t use them directly to ask for testimonials. You don’t have to use these templates exactly what they are. Using the same thing over and over again can kill email conversations which you don’t want to do when you request a testimonial.

Regardless if you are using email automation to go through your clients’ contact information or you are asking to provide feedback manually, getting a good testimonial and adding it to your landing page achieved fantastic results for many businesses!

In general, building a template and a process that works takes a lot of tweaking, so if you choose that road you should start now and you can become a customer service leader in no time and reach other clients!

On the other hand, you can also start using our software and just follow a process we have tested and tweaked for years.