We love a good list of relevant statistics.
That’s why we compiled the crucial lead generation statistics from various sources to help you make better decisions.
The article will cover:
Let’s first look at some general lead generation statistics.
Based on these facts, we can conclude that lead generation is super important, but also super difficult!
Companies use great deal of resources on lead generation efforts, and it still never seems to be enough.
Additionally, it looks like many marketers still need help with measuring their lead generation success efficiently.
We know that B2B and B2C marketing look a little different.
In the B2B field, the target market is usually narrower and the sales cycle is longer.
This of course has its effect on what lead generation strategies B2B marketers choose to employ.
Pro tip: If you are a B2B marketer looking to increase your landing page conversion rate, check out Trustmary’s lead generation widgets.
Sometimes it might be challenging to choose the right channels for lead generation.
These lead generation statistics about various channels and strategies should help you figure out which ones are effective.
Ultimately, the best marketing channels for you depend on your business model, target audience, and so many other factors.
According to lead generation statistics, the age-old debate between marketers and salespeople is still relevant.
What is a better lead generation strategy, inbound or outbound marketing?
Marketers seem to think that outbound strategies are dead, but salespeople complain about inbound leads that aren’t qualified enough.
In a nutshell, one could say that in B2C marketing, cold calls are not recommended. For B2B businesses, however, a mixture of inbound and outbound strategies can be very effective.
Automation is severely underutilized in lead generation, even though marketing automation generates new leads like crazy.
Almost all internet users also use social media. There are 4.65 billion social media users globally.
While there are lots of consumers in social media, there are also lots and lots of those who want to leverage the masses.
It means tough competition for brands who want to generate leads.
On the other hand, social media is a powerful marketing channel that can bring results with minimum effort.
Content marketing for lead generation is widely used both in B2B and B2C marketing.
It’s no surprise, as content marketing generates more leads for less money that traditional marketing like calls and advertisements.
There are many different types of content marketing, and research has shown mixed results on what is the most effective type of content.
Seems like different types of content work best for different purposes. Some are better for the top of the funnel to create awareness, while others are better for getting you the qualified leads.
Email marketing is the OG lead generation tactic, and it’s’ not going anywhere. Quite the opposite: it’s predicted to grow more and more.
Email marketing is a mystical strategy. There are mixed signals about what are the best times to send emails, and how much people actually read marketing emails.
I would recommend that you really pay attention to the catchy headlines and top-notch, interesting content if you want people to actually read your marketing messages.
Search engine optimization must not be forgotten as a lead generation strategy. After all, that’s how people find your website organically.
SEO goes hand in hand with content marketing efforts. Pay attention to technical side of SEO while creating content, and you will be generating traffic that possibly includes sales ready leads!
Reviews, both in text and video form are a lead generation tactic that many people overlook.
Everyone is used to product reviews and those are a standard for e-commerce stores and retail.
However, reviews matter also for B2B companies and service industries.
Reviews are a cost effective way to increase lead generation on your website, but also on social media.
Personalization is no doubt important these days. Consumers have grown used to getting personal recommendations and targeted marketing messages.
And not just consumers: B2B buyers are also expecting it.
Statistics show that brands are taking this seriously, and generating true results.
Why is personalization so important, though?
It has to do with the amount of marketing messages we get all the time. If marketers are not able to hit the sweet spot of what we really want at the moment, we will ignore their messages.
Leads expect faster response than ever before. They also want personalized and conversational experiences.
It’s setting up marketers and sales reps for a great challenge!
One way to tackle the challenge of fast replies is to implement lead generation chatbots.
They provide instant responses and are available 24/7. They are also more personalized and conversational than your typical lead generation forms.
Interactive content in lead generation is something that not all businesses have adopted in their toolbox.
You still have time to be a step ahead of half of your competitors if you take interactive content up now.
Interactive content is big because it is tied to the personalized experience, which we discussed earlier.
When leads are granted some agency through interactive content, they will engage with your brand more. Instead of passive listeners who consumer the content made by others, they can be part of the content creation process.
This matches the overall phenomenon of prosumerism: people want to produce and consume content at the same time.
Generating high-quality leads is a challenge for businesses, but luckily, we can learn from the success of others.
Here’s a short summary of what we can learn from the above lead generation statistics:
If you want to boost lead generation on your website, Trustmary can help you.
We offer review collection and lead generation widgets.
Check out the free version of the software or book a meeting to discuss what we could do for you!
Startup Bonsai, HubSpot State of Marketing 2022 Report, B2B Content Marketing Insights for 2022, The Ultimate List of Email Marketing Stats for 2022, Blogging Wizard, Writer’s Block Live, WebFX, Backlinko’s B2B Content Marketing Report, Exploding Topics, Truelist, Rock Content, UNUM, Video Testimonial Statistics That You Should Mind, Online Reviews: Statistics That Will Blow Your Mind 
What are the newest lead generation statistics?
The latest lead generation statistics show that it is important to personalize your marketing efforts. You should segment your email campaigns as well as customer journey on the website. Use interactive content and respond to your leads fast.
How to start doing lead generation on the website?
To generate leads on your website, you need to communicate the value of your product or service clearly, build trust with customer reviews, and include lead generation forms to collect the lead’s contact information. Let Trustmary help you!