How to Create a Lead Generation Quiz That Will Help You Get More Sales

Regardless of the size of your business and your current customer base, you always need an influx of new prospective customers who can enable you to take your company to the next level. You can employ countless lead generation tactics  – come up with a great social media strategy, establish a strong, positive online presence, […]

8 Most Reliable Lead Generation Books to Use as Learning Material

Finding the holy grail of lead generation is not an easy task. However, there are plenty of resources you can learn from. The internet is this vast library of ultimate guides, how-tos, and videos on how to master lead generation strategies. While some people find all they need in online resources, some want to expand […]

Lead Generation Efficiencies of Different Online Platforms Like HubSpot, WordPress, and More

Lead generation became one of the most important goals for companies in the eCommerce vertical. But it doesn’t end there. No matter how large or small, any business that uses a website as a central hub of the marketing and sales operations takes lead generation very seriously. If there is one question that summarizes all […]

4 Simple Steps to Creating a Lead Generation Plan

Lead generation is the process of generating leads for your marketing efforts and creating a base of potential users. It’s an essential step in digital marketing and allows you to assess your prospects and approach your target demographic. Depending on your business and industry, you’ll want to approach digital marketing differently, but there are some […]

6 Tactics Every Financial Advisor Should Try to Improve Lead Generation

Getting new leads that convert is one of the top priorities of every business. New leads mean more sales opportunities, which translate to more revenue and ROI. So, how can you capture more leads? There’s no one magic bullet, but rather a combination of different strategies and tactics. Fortunately, it’s now easier than ever to […]

5 Examples of Lead Generation Ads on Facebook You Can Rely On

Online retailers have to use everything they can to generate new leads and increase sales. While that can be done in many different ways, one of the most popular and most effective methods is using social media like Facebook to advertise your products and services. They say that you have to spend money to make […]

Lead Generation on Instagram: Tips, Tricks, and Best Practices to Help You Grow

As it works wonders for connecting people from all around the world, it’s not surprising that social media is the ideal tool to use for connecting businesses with their potential customers. That’s precisely why social media marketing became such a lucrative opportunity for small and large brands alike. But while many companies consider Facebook to […]

Lead Generation vs. Demand Generation: Conceptual and Practical Differences

Making content that results in ROI is not an easy task. The world of content marketing and sales operation is vast, and it includes many different terms. Understanding the proper terminology makes the difference between an amateur and a professional – so if you want to be an industry expert, you’ll have to know the […]

6 Crucial KPIs You Should Use When Doing Lead Generation

Lead generation is one of the most common goals companies pursue via digital marketing. Online marketing is simply very convenient for achieving it. There are plenty of ways to do it, and you can launch marketing and sales efforts across multiple channels simultaneously to get qualified leads. But how do you know if your marketing […]

Lead Generation Vs Brand Awareness: Where Should You Focus Your Efforts?

It can be a struggle for marketers to decide between focusing on lead generation strategy or brand awareness efforts. And this can lead most organizations to treat the two strategies separately, when in fact, they could also be using them side by side. Today we’ll run you through how brand awareness and lead generation differ, […]