Lead Generation Softwares: Why to Use Them?

Trustmary teamTrustmary team
Last edited: June 27th, 2024
lead generation softwares

Finding new leads and building trust for your brand is tricky business.

Luckily, there are some ways to ease the process: lead generation softwares.

Let me tell you about the benefits of using lead generation software.

Lead Generation Softwares: Explained

Lead generation software is a tool that helps you generate leads and boost your lead generation campaign.

A short recap on the central terms: 

A lead is a potential customer who has shown some interest in your product or service. 

Lead generation is the process of finding those potential customers. 

To read a more comprehensive description of the process, read our ultimate guide to lead generation.

There are many different types of lead generation software programs. Some are designed to help you generate leads through online channels, such as your website or social media. 

Others are designed to help you find leads who you can contact through offline channels such as cold calling.

The best lead generation campaigns include a mix of both online and offline lead generation tools. That way, you can reach the widest possible audience and generate the most leads. 

Check out these free and paid lead generation tools and start planning your mix.

How to Know What Is a Good Lead Generation Software?

Here are some things to consider when choosing a lead generation software for your business.


The most functional lead generation software is easy to use. 

It should have a user-friendly interface that is easy to navigate, and it should be able to integrate with your existing marketing tools and systems. 

user friendly software


It is important that the lead generation software program you choose offers good customer support. You should be able to contact the company if you have any questions or need help using the software. 

Great customer support also helps you to get the most out of the software. The specialist should always have your best interest in mind.

Diverse Uses

The best tools can help with multiple stages of the lead generation process: the lead capture, lead magnet, lead qualification, lead nurturing and lead segmentation.

It might not be possible to have an all-in-one solution (unless you are ready to really use money), but try to aim at a software that can help with at least capturing more qualified leads, and not just any leads.

lead generation process

Analytics Tools

The best lead generation tools offer insights into what really works and allow you to learn throughout the process.

Analytics and reporting are an important part of a successful lead generation campaign.

You Get What You Pay For

There are solutions and lead generation tools of various price ranges.

It is important to evaluate what is the right price that gets you exactly what you need. If you don’t need extra features, you shouldn’t have to pay for them.

The best lead generation software tools have multiple plans you can choose from. Start with a free trial and see how it works, and whether you need all the features, or if you would like some more features.

different prices

Reasons to Implement Lead Generation Softwares

Less Manual Work = More Time and Money Saved

A lead generation software tool saves you time and money by lowering the manual workload of your sales and marketing teams.

Attract More Qualified Leads

If you are at the moment getting leads that are not relevant to your business, it is time to evaluate how to get more actual potential customers.

Lead generation tools help you qualify more leads more quickly, which will surely help the sales teams with their workload!

Nurture Leads with Less Effort

Sometimes it is simply not the right time for a certain lead to convert into a paying customer.

Use lead generation software to nurture the not-ripe-enough-yet leads further down the sales pipeline.

Make More Sales

More qualified leads = more sales.

I don’t need to say anything more than that.

Know What Works

When you use software for generating leads, you have data about what works.

This helps you make better decisions during the next lead generation campaigns.

campaign reporting and analytics

Get Actual Results – Easily

Would you be interested in results like this:

These are actual results our customers have reached with the help of our testimonial software.

Let me tell you more about Trustmary’s lead generation and marketing solution for your business.

1. Collect Feedback and Testimonials from Happy Customers

We at Trustmary recognize the power of customer testimonials, video testimonials and reviews. Your happy customers, promoters, have a great impact on new potential customers.

When your potential leads see how satisfied your existing customers are, they will feel more encouraged to also trust your service or product.

This is based on a phenomenon called social proof, which you can read more about on our Definitive Guide for Understanding the Power of Social Proof.

With Trustmary’s survey tools, you can easily (and automatically) collect customer feedback, which can be turned into reviews and testimonials.

We have many survey templates, such as NPS, CSAT and star reviews that you can embed on your website or send via email or SMS.

All templates are also fully customizable and easy to use!

gathering testimonials

2. Showcase Testimonials and Video Testimonials on Your Website

After you have collected glowing testimonials and reviews from your clients, it is time to display them on your website and social media.

Trustmary offers elegant widgets, such as testimonial wall, testimonial carousel, testimonial popup, and many more elements that really catch the website visitors’ attention.

The widgets are, of course, also customizable. You can make them fit your brand colors and voice.

Whether your website or eCommerce platform is WordPress, Shopify, Squarespace or other, Trustmary widgets are easy to implement on a “copy and paste” basis.

You can either make the new testimonials automatically appear on your website, or hand-pick the ones that you want to showcase.

Pro tip: if you have reviews on Google, Facebook, Yelp or other review websites, you can import them easily to your own website with Trustmary!

testimonial carousel widget

3. Capture Leads with Lead Generation Forms and Other Widgets

“How to actually capture leads?”, you might ask.

Well, I have an answer for you!

Add lead capture forms, CTA bars, pop ups and other widgets supercharged with social proof on your website.

This way your potential leads have an easy way to provide you with their contact information and message that they want you to contact them.

lead generation forms

4. Qualify Leads with Chatbots

Chatbots are a handy tool, as they can have multiple purposes along the customer journey.

On top of being helpful for customer service, they can be used as lead generation and lead qualification tools.

Trustmary offers an inpage chatbot template, which is – you guessed it – fully customizable!

You can script any questions you find relevant into the chatbot message sequence, add rules and create different conversation paths based on different answers.

chatbot lead generation

5. Integrate to Your CRM System

Trustmary offers Zapier integrations to many different CRM (customer relationship management) systems, and native integrations to HubSpot and Pipedrive.

What are the benefits of CRM integration?

When you connect Trustmary to your CRM workflow, you can use the activities in the CRM as triggers for different automations.

For example, you could make an automation for feedback survey like this:

  1. Set “Deal won” as a trigger for the automation.
  2. The trigger sends the customer’s contact information to Trustmary.
  3. Trustmary waits 30 days before sending the survey.
survey automation

The best thing is, that after the customer has given feedback (and possible testimonials), all the information is moved back to the CRM.

This way the sales, marketing, and customer success teams can all access the same information, and all the information is stored in the same place.

You can easily follow the customer’s satisfaction and the state of your relationship, and compare it to earlier results.

data transfer between crm and trustmary

6. Testing and Reporting

It is important to understand what works in your lead generation process, and what should be improved.

Trustmary offers A/B testing for the testimonials, so that you can find those elements that convert the best, and make the most out of them.

If you haven’t got familiar with conversion rate optimization yet, you will be surprised at what will actually make a difference on your landing page.

a/b testing your landing pages

With our analytics tools, you can find out individual conversions, overall Net Promoter Score, clicks on notifications, and much more.

7. Get Help from Specialists

Trustmary offers help documentation for almost every situation that might come your way while using the software.

If that is not enough, we also have email, chat, and even phone support for our clients!

Our IT-help is professional and so fast they will leave you speechless.

8. Grow Your Business!

The advantage of lead generation with social proof and customer feedback is that it is not only getting you new customers: it’s also helping you develop and grow!

When you ask for feedback from each customer, you will inevitably also find development points that you would not have noticed otherwise.

Improving your product and customer experience is key in growing your business.

At Trustmary, we view feedback as the backbone of development and marketing!

feedback flywheel

Conclusion on Lead Generation Softwares

Lead generation tool that helps you grow your business comprehensively – can it be?

Yes, it can, and it does!

Trustmary follows the concept of ideal growth flywheel, which utilizes customer feedback in product development, customer experience improvements, and marketing efforts.

You can collect customer feedback and testimonials with just a few clicks, and impress new prospects with your elegant landing pages supercharged with social proof!

Collect quality leads with lead generation forms and chatbots, integrate your CRM for effective pipeline management, and test which features convert leads into paying customers the best.

You too can reach the results that our other clients have reached with the help of our lead generation software:

Start a free trial or book a meeting to find out more.


What is a lead generation software?

Lead generation software is a digital tool that helps you generate leads and boost your lead generation campaign.

What is the best lead generation tool?

Trustmary is a lead generation and social proof software that helps you get new leads with the help of customer testimonials and reviews. You can capture leads with lead generation forms, and qualify them with lead generation chatbots. At the same time, you improve your business with customer feedback that you collect from existing customers.

How do I know what is a good lead generation software tool?

A good lead generation software offers different plans for different needs, helps with multiple stages of the lead generation process, provides customer support, reports your success, is easy to use and can be integrated with your existing softwares.

What are the benefits of lead generation software?

  1. Less manual work
  2. Saves time
  3. Saves money
  4. Attracts more qualified lead
  5. Generates more leads
  6. You get more sales

Trustmary team
Trustmary team


Trustmary is the most effective way to convert more sales by improving digital trust.