People like answering questions, but they’re not too keen on answering surveys when they get them via eMail. That’s why you’ll need to take extra precautions to make your subject lines as snappy, attractive, and alluring as possible. First impressions matter a whole lot, especially if you’re going to ask someone to fill out your […]
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Biased survey questions are set up in a way that either lead the respondent intentionally down a path to a certain answer, or are phrased in a manner that can be confusing to them, leading to unclear responses. Whilst it’s rarer these days to find organizations intentionally trying to skew results (largely because customers are […]
It should probably go without saying, but knowing your customers and their needs and measuring their customer experience is absolutely critical to business success. Every good business wants to know what their customers think and they crave the valuable knowledge a well put together survey can provide them. When done correctly, customer surveys can highlight […]
