How Much Does a Survey Cost? Pricing Explained

Erica YlimäkiErica Ylimäki
Last edited: June 27th, 2024

Surveys are a powerful tool for gathering valuable insights, whether you’re a business, a researcher, or anyone looking to collect data.

But one of the first questions that comes to mind is: How much do surveys cost?

Let’s go over the factors that influence survey pricing and help you understand what to expect when budgeting for your next survey project.

Factors Influencing Survey Costs

1. Type of Survey

Different types of surveys have varying costs associated with them. Here are a few common ones:

  • Online Surveys: Generally the most cost-effective. Platforms like Trustmary or Google Form surveys offer basic plans for free or at a low monthly cost.
  • Phone Surveys: More expensive due to the labor involved in making calls and collecting responses.
  • Face-to-Face Surveys: Often the most costly, as they require travel and time commitments from surveyors.

2. Survey Length and Complexity

The longer and more complex your survey, the higher the cost can add up.

Longer surveys require more time from respondents, which might mean higher incentives, and more complex surveys can necessitate advanced analytics and professional expertise.

3. Sample Size

The number of people you want to survey significantly impacts the price.

Larger sample sizes provide more accurate data but require more resources to reach and survey a greater number of respondents.

4. Incentives

Offering incentives to respondents can boost response rates but adds to the overall cost. Common incentives include gift cards, discounts, or cash prizes.

5. Survey Distribution

The method you choose to distribute your survey also affects the cost:

  1. Email Surveys: Usually low cost, especially if you have an existing email list.
  2. Social Media Surveys: Can be cost-effective but may require paid ads to reach a broader audience.
  3. Mail Surveys: Printing and postage costs can add up quickly.

6. Data Analysis

Basic analysis might be included in the cost of many survey platforms, but more detailed analysis will require additional fees or hiring an expert.

Send a FREE Customer Survey

If you’re looking for the best way to do regular online surveys, Trustmary is probably the right fit for you.

The platform is easy to use, surveys typically yield high response rates, and pricing scales with usage.

Try our free trial where we do everything together:

  • Create a survey
  • Craft survey email
  • Set up automatic reminders
  • Upload customer list
  • Send survey
  • Analyze results in few weeks

Book your free, non-binding call:

Or read more about how to send a survey, and do it yourself.

Online Survey Pricing Models

1. Subscription-Based Platforms

Plans can range from free to several hundred dollars per month, depending on features and the number of responses needed.

2. Pay-Per-Response

Some services charge based on the number of responses you collect. Prices can range from a few cents to several dollars per response, depending on the survey’s complexity and target audience.

3. Custom Surveys

If your survey requires a high level of customization, you might need to hire a professional firm. Costs can range from a few thousand dollars to tens of thousands, depending on the project’s scope.

Tips for Reducing Survey Costs

  • Use Free Tools: For simple surveys, free tools like Google Forms can be highly effective, but can result in difficulty analyzing results.
  • Leverage Existing Contacts: Distribute surveys to your email list or social media followers to avoid distribution costs.
  • Keep Surveys Short: Shorter surveys can reduce the need for high incentives and increase completion rates.

Comparison of Survey Solutions and Their Pricing

Choosing the right survey platform can make a big difference in your data collection efforts.


Overview: Trustmary is an exceptional survey platform that stands out due to its ease of automation and comprehensive features.

It’s ideal for businesses looking to streamline their feedback collection and make data-driven decisions effortlessly.


  • Starter Plan: $24 per month, includes unlimited surveys, basic reporting, and up to 240 responses annually.
  • Business Plan: $65 per month, offers advanced features like automation, integration with CRM tools, and up to 600 responses per year.
  • Scale: $132 per month that includes everything from Business and 6,000 yearly responses. Priority support included!
  • Enterprise Plan: Custom pricing, tailored for large enterprises needing unlimited responses, premium support, and extensive customization options.

Why Trustmary?

  • Automate survey processes
  • Saves time by reducing manual steps
  • Ensures consistent data collection
  • Integrates with your existing CRM and marketing tools

All these make it a perfect choice for businesses looking to enhance their feedback management systems.

Here’s a comparison of some popular survey solutions and their pricing models.

Survey PlatformFree PlanBasic PlanIntermediate PlanAdvanced PlanCustom/Enterprise
TrustmaryLimited to 5 monthly responses
includes Zapier + API access
$24/month$65/month$132/monthCustom pricing for large enterprises, tailored solutions with premium support
SurveyMonkeyNo free plan$30/month$75/monthCustom pricingCustom pricing
TypeformLimited to 10 questions and 10 responses/month$21/month$46/month$75/month for Business PlanCustom pricing
Google FormsFree with unlimited surveys, questions, and responsesN/AN/AN/A
QualtricsNo free planCustom pricingCustom pricingCustom pricingCustom pricing
Zoho SurveyLimited to 3 active surveys$35/month$49/month$109/monthCustom pricing

Key Takeaways

  • Trustmary offers comprehensive automation and CRM integration, making it an excellent choice for businesses looking to streamline their feedback processes.
  • SurveyMonkey provides flexible plans suitable for various needs, from basic surveys to advanced analysis tools.
  • Typeform is perfect for those who prioritize engaging and visually appealing survey designs.
  • Google Forms is a cost-effective option for basic survey needs with robust integration within the Google Workspace.
  • Qualtrics is for enterprises needing advanced features and detailed analytics.
  • Zoho Survey offers competitive pricing and is a good fit for businesses using the Zoho suite of tools.

Choose the Right Survey Platform

When it comes to choosing a survey platform, Trustmary stands out as the best choice for businesses aiming for efficiency and automation.

With competitive pricing and useful features, Trustmary simplifies the process of collecting and analyzing feedback, ensuring you get the insights you need without the hassle.

Whether you’re a small business or a large enterprise, Trustmary’s solutions can be tailored to fit your needs perfectly.

By understanding the pricing and features of each solution, you can make an informed decision that aligns with your data collection goals and budget constraints.

what trustmary method does

Why Trustmary is the Easiest Survey Tool

1. User-Friendly Interface

Trustmary boasts an intuitive interface that requires minimal training to get started. Whether you’re a small business owner or part of a large enterprise, you can create and deploy surveys quickly without any technical expertise.

2. All-in-One Solution

Unlike many other tools, Trustmary integrates survey creation, customer feedback collection, and testimonial management into a single platform. This eliminates the need to juggle multiple tools, saving time and reducing complexity.

3. Seamless Website Integration

One of Trustmary’s standout features is its ability to seamlessly integrate reviews and testimonials into your website. This not only enhances your credibility but also boosts conversions, making it a powerful tool for any business.

4. Cost-Effective Pricing

Trustmary offers a competitive pricing structure, especially considering the range of features included. The Pro plan at $49/month provides unlimited surveys and responses, advanced analytics, and custom branding, making it a cost-effective choice for businesses of all sizes.

5. Exceptional Customer Support

Trustmary provides excellent customer support, ensuring that any issues are resolved promptly. Whether you need help setting up your surveys or integrating testimonials into your website, Trustmary’s support team is always ready to assist.

trustmary personnel laughing at how easy the software is to use

6. Scalable for Growth

As your business grows, Trustmary can scale with you. The Enterprise plan offers custom pricing and advanced features tailored to the needs of larger organizations, ensuring you always have the tools you need to succeed.

Pay-as-You-Go and Scalable Solutions with Trustmary

Flexible Payment According to Use

One of Trustmary’s most attractive features is its flexible payment model. Unlike many survey tools that require a fixed monthly subscription regardless of usage, Trustmary allows you to pay according to your actual needs. This means:

  • Small Businesses: If you’re a small business or startup with limited survey needs, you can opt for a basic plan and pay only for what you use. This cost-effective approach ensures you’re not overpaying for features or responses you don’t need.
  • Large Enterprises: For larger businesses with more extensive requirements, Trustmary offers customizable enterprise solutions. These plans can be tailored to include advanced features, higher response limits, and additional support, ensuring that you get the best value for your investment.

Scalability to Fit All Business Sizes

Trustmary is designed to scale with your business, no matter the size:

  • Small Scale: For businesses that are just starting out, Trustmary provides all the necessary tools to collect valuable customer feedback without breaking the bank. The free and pro plans offer a robust set of features that cater to basic survey needs.
  • Medium Scale: As your business grows, Trustmary’s mid-tier plans provide additional features and higher response limits, allowing you to handle increased survey demands without hassle.
  • Large Scale: For enterprises, Trustmary offers custom solutions that include advanced integrations, API access, and dedicated support. This ensures that even the most complex survey requirements are met efficiently.

Finnish Quality and Customer Service Excellence

As a Finnish company, Trustmary is dedicated to delivering high-quality solutions backed by exceptional customer service.

Our commitment to quality is reflected in every aspect of our platform, from the user-friendly interface to the seamless integrations.

Here’s what sets Trustmary apart:

  • High Standards: Finnish companies are renowned for their high standards in quality and innovation. Trustmary upholds these values by constantly improving our platform to meet the evolving needs of our users.
  • Customer-Centric Approach: We prioritize our customers’ needs, offering personalized support and ensuring that you get the most out of our tools. Our customer service team is always ready to assist you with any questions or challenges you might face.
  • Tailored Solutions: Whether you’re a small business looking for an easy-to-use survey tool or a large enterprise needing a customized solution, Trustmary provides tailored plans that fit your specific requirements.

FAQ on Cost of Surveys

How much does an online survey cost?

Basic online surveys can be free, but more advanced features on platforms like Trustmary may cost between $20 to $100 per month depending on your usage.

Are there hidden costs in survey pricing?

Yes, hidden costs can include incentives for respondents, advanced data analysis, and additional distribution fees.

What is the most cost-effective way to conduct a survey?

Online surveys using free or low-cost tools and distributing them via email or social media are generally the most cost-effective.

How can I increase my survey response rate without increasing costs?

Keeping the survey short and engaging, and ensuring it’s mobile-friendly can help increase response rates without extra costs.

Do I need to offer incentives for survey responses?

Not always, but incentives can significantly increase response rates. Small incentives like a discount or entry into a prize draw can be effective and cost-efficient.

Erica Ylimäki
Erica Ylimäki
Erica Ylimäki is a Growth Marketer at Trustmary. She is an expert in how to grow the organic traffic of a business with effective SEO strategies, and how to utilize reviews on different CMS and platforms.


Trustmary is the most effective way to convert more sales by improving digital trust.