Surveys in Salesforce: Is It Worth It?

Erica YlimäkiErica Ylimäki
Last edited: June 20th, 2024

Create a customer survey with Trustmary to 1. measure customer satisfaction 2. get open feedback 3. gather testimonials & reviews

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Hi Salesforce user!

Are you interested in Salesforce feedback management, but wondering if the pricing is worth it?

You’re on the right track here.

Indeed, Salesforce feedback management pricing is unattainable to a lot of companies.

Luckily, there are alternatives that seamlessly integrate with Salesforce while costing a fraction of the price.

You can save tens of thousands of dollars each month by choosing wisely.

Let’s go over the features of Salesforce surveys and how to find a suitable alternative.

Salesforce Surveys and Feedback Management: Plans and Pricing

salesforce surveys pricing table
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What is the Salesforce Survey Response Pack?

The cheapest package gets you 1000 survey responses for $300.

But paying that upfront when you don’t even know if it works might be a lot of money just to try things out.

It does not include:

  • Post-chat surveys
  • Merge fields
  • Data mapper
  • Customer Lifecycle Maps

So, you’re paying for only getting responses.

Send Your First Bulk Customer Survey with Trustmary – FOR FREE

No need to pay a cent, and you get to send your first batch of customer surveys.

Together with us.

Sounds too good to be true?

Here’s what Glass Factory achieved with a free, non-binding 14-day trial:

Lasitehdas results

Read more about our free trial survey or book your time below:

All you need to bring with you is a customer list with customers’ names and email addresses.

Let’s get back to how surveys in Salesforce work.

Salesforce Feedback Management

The feedback management service is available in two different plans: Starter and Growth.

The Starter Feedback Management plan is $13,500 a month and gets you 100,000 responses and almost all add-ons apart from customer lifecycle maps.

The Growth plan is $46,000 a month and gets you all add-ons and unlimited responses.

Customer Lifecycle Analytics

Add-on that costs $150 a month.

Does that sound too pricey for your needs?

Better Value Alternative to Salesforce Surveys: Trustmary

As you can see from the graph above, the pricing for Salesforce’s solutions is very high. It is mostly attainable for very large companies.

Let me introduce you to an alternative called Trustmary.

You can get it anywhere from $24/month upwards, depending on which features and how many responses you need.

Trustmary Method: All-in-One Survey 👀

One of the key differentiators between Trustmary and Salesforce Surveys is the innovative Trustmary Method.

This approach is designed to maximize the effectiveness of customer feedback collection and utilization, ensuring that businesses not only gather data but also leverage it to drive meaningful improvements.

Here’s an in-depth look at how the Trustmary Method works.

Understanding the Trustmary Method

The Trustmary Method is a comprehensive framework that goes beyond traditional survey techniques.

It encompasses several core principles aimed at enhancing the quality and impact of customer feedback:

  1. Holistic Approach: The Trustmary Method views feedback as a continuous, integrated process rather than a series of isolated events. This ensures that feedback collection, analysis, and action are seamlessly connected.
  2. User-Friendly Interface: Trustmary’s platform is designed with usability in mind, making it easy for businesses to create, distribute, and analyze surveys without requiring technical expertise.
  3. Personalized Feedback Requests: Personalized and targeted feedback requests lead to higher response rates and more relevant data. Trustmary enables businesses to customize their surveys to match the specific context and preferences of their customers.
  4. Multi-Channel Distribution: The Trustmary Method supports the distribution of surveys across multiple channels, including email surveys, QR code surveys, SMS surveys, social media, and website embeds. This multi-channel approach ensures that businesses can reach customers wherever they are most active.
  5. Real-Time Feedback Sharing: Integrations with platforms like Slack and Teams allow for real-time sharing of feedback, ensuring that insights are immediately accessible to the entire organization.
  6. Lead Generation with Social Proof: Once you have automated testimonial collection, you can start doing lead generation with Trustmary. Lead management in Salesforce has never been this easy.

Key Elements of the Trustmary Method

  1. Feedback Collection: The method emphasizes collecting feedback at various touchpoints throughout the customer journey. This approach helps businesses capture a comprehensive view of customer experiences.
  2. Automated Workflows: Trustmary automates many aspects of the feedback process, from survey distribution to data analysis. This reduces the administrative burden on staff and ensures timely feedback collection.
  3. Advanced Analytics: Trustmary provides analytics tools that allow businesses to delve deep into the feedback data, uncovering trends and insights that can drive strategic decisions.
  4. Actionable Insights: The focus is on transforming raw feedback into actionable insights. Trustmary helps businesses identify specific areas for improvement and track the impact of changes over time.
  5. Continuous Improvement: The Trustmary Method encourages a culture of continuous improvement. By regularly collecting and acting on feedback, businesses can adapt and evolve to meet changing customer needs.

Benefits of the Trustmary Method

  1. Higher Response Rates: Personalized and well-targeted feedback requests lead to higher response rates compared to generic surveys.
  2. Better Quality Data: Multi-channel distribution ensures a diverse range of feedback, providing a more accurate and comprehensive view of customer sentiments.
  3. Improved Customer Relationships: By showing customers that their feedback is valued and acted upon, businesses can build stronger, more loyal relationships.
  4. Enhanced Organizational Alignment: Real-time feedback sharing fosters a more aligned and customer-centric organization, as insights are accessible to all relevant teams.
  5. Scalability: The method is designed to scale with the business, making it suitable for both small businesses and large enterprises.

Trustmary Method vs. Salesforce Surveys

While Salesforce Surveys offers robust integration within the Salesforce ecosystem, it lacks the comprehensive, customer-centric approach embodied by the Trustmary Method.

With Trustmary, you can collect, manage and publish the social proof of the company.

Salesforce Surveys tend to focus more on the mechanics of survey distribution and data collection within its CRM environment.

In contrast, the Trustmary Method emphasizes a holistic, multi-channel approach that prioritizes the customer experience and ensures that feedback is actionable and impactful.

what trustmary method does

Customer Lifecycle Management Made Easy

The Trustmary Method represents a superior approach to customer feedback management, offering a holistic, user-friendly, and actionable framework that sets it apart from traditional survey tools like Salesforce Surveys.

By adopting the Trustmary Method, businesses can achieve

  • Higher response rates,
  • Better quality data, and
  • More aligned and customer-centric organization.

For companies committed to continuous improvement and customer satisfaction, the Trustmary Method provides a clear path to success.

All this without breaking the bank with survey costs!

Quick Steps for Setting Up Trustmary

  1. Create an account
  2. Create survey forms – Build as many surveys as you want
  3. Customize survey to fit your brand and needs
  4. Import customer list for a bulk send or integrate with your CRM with Zapier for continuous process
  5. Send surveys
  6. Add social proof to website
  7. Improve business based on survey results

Erica Ylimäki
Erica Ylimäki
Erica Ylimäki is a Growth Marketer at Trustmary. She is an expert in how to grow the organic traffic of a business with effective SEO strategies, and how to utilize reviews on different CMS and platforms.


Trustmary is the most effective way to convert more sales by improving digital trust.