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If you are still gathering leads by hand, stop immediately!

There are more efficient ways to find prospective customers.

This blog introduces 13 free and 13 paid lead generation tools that you can use to generate leads.

Importance of Lead Generation

Lead generation is one of the most important parts of your sales pipelines.

How can you sell your product or service if you don’t have anyone willing to buy it?

Lead generation can be tiring and eat lots of time from your sales team. Luckily, you can ease the workload by implementing marketing tools that lure in customers.

Lead generation works best when sales and marketing teams work together.

When the marketing team takes some responsibility for capturing and nurturing leads with different tools, the sales team can focus on converting them.

Finding the Best Lead Generation Tools for Your Business

When you are searching for the best lead generation tool for your business, consider at least the following questions:

  1. Who are your potential customers and leads?
  2. Where could you find them?
  3. What is your budget?
  4. How much time do you want to spend?
  5. What does your team look like? Who should take responsibility for lead generation?
  6. How much lead qualification do you need?
  7. Which tool suits your business model and your personal style?
  8. Do your leads require much nurturing or not?
  9. What is your overall lead generation strategy?

For additional ideas, check out these articles on lead generation for B2B, lead generation for tech companies and lead generation for B2C.

Researching lead generation tools can also give you an idea about different lead generation strategies.

The blog introduces numerous top lead generation tools for different budgets and uses.

Many of them are email marketing tools, contact details finders, on page lead generation tools with a drag and drop editor or builder, or website visitor identifiers.

Some are great for outbound lead generation, while others are more suitable for inbound lead generation.

inbound vs outbound leads

13 Free Lead Generation Tools

If you are only getting started or have a tight marketing budget, check out these 13 free lead generation tools.

You can start using them right away!

1. Trustmary Solo

best lead gen tools

Trustmary is a marketing software that helps you leverage social proof with the help of reviews and testimonials

With the free Trustmary Solo software you can gather unlimited leads on your landing pages.

This is how it works:

  1. Sign up for the software. You get access to the Trustmary dashboard.
  1. Create a testimonial request form with our easy-to-use templates. They are fully customizable.
  1. Distribute the testimonial request survey to your customers or add to your website. They can leave you written or video testimonials.
  1. When you get answers, you can showcase the testimonials on your website with an elegant testimonial widget.

In the free version, you can choose one widget between various options, including lead generation forms.

  1. Displaying testimonials on your website helps you get more leads!

There is no limit to the number of testimonials or leads you can get.

Trustmary also offers Zapier integrations. You can connect the Trustmary with various other systems.

Help documentation as well as chat and email support is available for all users.

Check out below what you get when you upgrade to Trustmary Business.

2. Leadfeeder Lite

best lead gen tools

Leadfeeder is a lead generation software that identifies anonymous website visitors

With the tool, you can see which companies visit your landing pages. It also reveals the behavior of those companies. 

This lets you contact companies who already seem to be interested in your brand and use your valuable insights about their behavior to your advantage.

With the free version Leadfeeder Lite, you can get a maximum of 100 leads and data from the last 7 days.

You can also get:

  • Unlimited users
  • Zapier integrations
  • Chat support
  • Help documentation

3. FindThatLead

best lead gen tools

FindThatLead is a prospecting tool for B2B companies. It finds you qualified leads on the Internet based on your criteria.

Once you have a list of potential customers, the software helps you to send targeted cold emails.

This free lead generation tool gets you:

  • Max. 50 leads per month
  • 1 user
  • Zapier integrations
  • Chat support
  • Help documentation

4. Sumo

best lead gen tools

Sumo is an email marketing tool that helps you get new leads.

The lead generation tool helps you grow your email list and generate email campaigns.

You can send max. 10.000 emails per month.

Features of the free version include:

  • Unlimited users
  • Zapier integrations
  • Email support
  • Help documentation


best lead gen tools is a perfect lead generation tool if you are looking for multiple tools in one place.

The software includes tools for email marketing, drip campaigns and sales CRM. It helps you nurture leads and convert them into customers.

The free tool provides a limited amount of leads. You have 50 “credits” to spend per month.

You get unlimited users, chat and email support and help documentation.

Discover the advanced features later in this blog.

6. GetProspect

best lead gen tools

GetProspect is a lead capture tool that extracts email addresses from LinkedIn and provides an up-to-date B2B database.

The free version lets you discover 100 lead emails per month. You can share the plan with as many users as you want.

The platform provides chat and email support as well as help documentation.

Zapier integrations are available.

7. Flowlu

best lead gen tools

Flowlu is a project management, CRM, and collaboration platform.

With the marketing management tools you can take care of multiple pipelines and nurture leads.

Free version allows you to gather unlimited leads. It can be used by 2 users.

The platform offers chat support and help documentation.

8. Hunter

best lead gen tools

Hunter is an email lead generation platform.

It offers domain search, email finder and email verifier, as well as help for outreach in the form of email campaigns.

The free version of Hunter lets you make 25 monthly lead searches. Users are unlimited, but email campaigns are limited to only one email account.

Chat and email support is provided as well as help documentation.

9. Hotjar

best lead gen tools

Hotjar helps you understand your customers’ needs. 

The program shows you what your website visitors do on your landing pages.

You get to discover what they look at and click on. This helps you make better decisions and increase conversions.

They also let you conduct feedback surveys and perform on page lead generation.

The free version includes 35 sessions per day between unlimited users.

You can create and store 3 surveys and feedback widgets at a time.

Hotjar provides help documentation but no personal support.

10. Poptin

best lead gen tools

Poptin is an on-page lead generation tool utilizing popups.

The easy to create popups help you get more leads and email subscribers, and reduce shopping cart abandonment.

Other products include embedded forms and autoresponder that sends automated messages to new subscribers.

The free plan gets you up to 1000 visitors in a month and unlimited pop ups on one domain.

Chat and email support and help documentation is included, as well as Zapier integrations.


best lead gen tools

Apollo is a great prospecting and lead management software for searching and engaging leads.

The lead generation tool also lets you enrich your CRM system with lead data and analyze sales data.

With the Chrome Extension you can find leads on LinkedIn.

The free plan gets you up to 50 leads per month, Zapier integrations, email support and help documentation. 

12. Engagebay

best lead gen tools

Engagebuy is a CRM, helpdesk, live chat and marketing software combined.

The featured marketing campaigns include email marketing, automations, lead generation tools and landing pages.

The countless features combined make a great solution for your sales funnel from start to finish.

The free version of Engagebay includes 

  • up to 1000 new leads per month 
  • unlimited users 
  • 10 different widgets on one landing page
  • Zapier integrations
  • chat and email support
  • help documentation.

13. Youengage

best lead gen tools

Youengage is an online survey tool for generating leads.

The design is mobile-friendly and easy to use. With the surveys you can collect feedback from your customers, employees and visitors.

The free plan gets you up to 100 survey responses per month, Zapier integrations, chat and email support and help documentation.

12 Paid Lead Generation Tools

If you are ready to put a bit more money towards lead generation, check out these 12 paid lead gen tools.

They are still affordable, and there are different plans for various budgets.

1. Trustmary Business

best lead gen tools

If the free Trustmary Solo plan is not enough for you, consider Trustmary Business plan (99$/month).

On top of everything that Solo offers you, Business adds on unlimited widgets with many different templates on unlimited domains.

You can also get automations for testimonial gathering, native integrations to Pipedrive and HubSpot, and user rights for up to 5 users.

Chat and email support help you with any questions you may have.

And of course, there is no limit to how many leads you can gather or how many testimonials and video testimonials you can showcase.

Start a free 14-day trial!

2. Zendesk Sell

best lead gen tools

Zendesk Sell is a lead management software that lets you convert leads faster and save time.

The reporting tools make it possible to make more educated decisions and prioritizing tasks.

Zapier integrations are available to help you centralize all activities.

With 19$ a month you can get unlimited leads for 3 users.

Chat and email support are provided.

3. FindThatLead

best lead gen tools

By upgrading your free FindThatLead plan to the Growth plan (49$/month), you can have:

  • Up to 5000 leads per month
  • 1 user
  • Zapier integrations
  • Chat support

The Chrome Extension allows you to find and verify email addresses associated with the domain. It also works on LinkedIn.

Check out the freemium version above.

4. Overloop

best lead gen tools

Overloop helps your team to make outbound sales.

The products include cold email campaigns, LinkedIn extension and sales automations.

The drag and drop CRM interface helps you keep track of conversions and deals.

The Overloop Lite plan costs 39$ per month for 3 users. It lets you find 50 leads a month.

Zapier integrations are available and Overloop provides chat support.

5. Outgrow

best lead gen tools

Outgrow is a content marketing tool that helps you convert more leads, qualify leads and analyze customer data.

The product offers solutions for interactive content, through which you can learn more about your potential customers.

With Freelancer plan (14$/month) you can get up to 12.000 leads per year.

You can create a maximum of 5 content pieces which can be chosen between 3 content types. The content can be embedded anywhere.

Outgrow offers Zapier integrations and chat support.


best lead gen tools is a sales engagement platform that also helps you generate leads.

You can find prospects on LinkedIn Sales Navigator, create a multichannel engagement on social media, use AI to formulate messages and track your progress.

You can stay in constant contact with your prospects and nurture them further the sales funnel.

Get the plan for 3 users for 70$ per user and collect up to 1000 leads per month.

You also get Zapier integrations and chat and email support.

7. Voila Norbert

best lead gen tools

Voila Norbert is an accurate email finder that helps you find quality leads.

The program verifies emails and helps you enrich your contacts for better results.

Get Norbert’s Valet plan with 49$ a month. You can get up to 1000 leads per month, Zapier integrations, and email support.

8. AeroLeads

best lead gen tools

AeroLeads helps you with finding emails and creating an email list for your business.

Find leads on LinkedIn sales navigator and get more data about the prospect and the company in real time.

The Take Off plan is 49$ a month and includes one user, up to 2000 leads per month. This plan offers email support.


best lead gen tools

With the paid version of you can get more leads via email marketing.

The S plan (you can go up to XXL plan) costs 33$ a month and it gets you: 

  • 5000 leads mo
  • Unlimited users
  • Zapier integrations
  • Chat and email support

See free version above.

10. Instapage

best lead gen tools

Instapage helps you set up personalized post-click landing page experiences that convert 4 times more than generic Google Ads.

You can build your post-click landing page easily without the need to change your website or CMS. This saves you time and money with programming.

The basic plan is 199$ a month. There are no conversion limits, so you can get unlimited leads.

The tool works for unlimited users and on unlimited domains.

You get Zapier integrations and chat support.

11. Leadpages

best lead gen tools

Leadpages is a website builder that helps your small business get more leads.

The website templates are conversion-optimized and mobile-friendly. 

The tool includes lead forms, pop ups and other features that help you capture leads.

You can connect your Leadpages website with your ecommerce platform, CRM and other systems with Zapier.

The standard plan costs 37$ a month. It gets you one site, unlimited widgets and unlimited leads.

Chat and email support are included.

12. ClickFunnels

lead gen tools

ClickFunnels is a website and sales funnel builder.

Their drag and drop builder lets you create entire sales funnels on your website easily and without the help of programmers.

The basic plan costs 97$/month for 2 users and 3 domains.

You can get unlimited leads with 20 widgets.

Zapier integrations are possible, and chat support helps with questions.

13. Outfunnel

When it comes to connecting sales automation and keeping up with your prospects, Outfunnel is an outstanding tool. 

Features of Outfunnel include:

  • Sync data from your CRM to email marketing lists 
  • Prioritize your best opportunities with lead scoring
  • Sync data from web forms to your CRM
  • Track web visitors
  • Record marketing engagement in your CRM
  • Send email campaigns to your CRM contacts
  • Connect your apps

The cheapest paid pricing plan starts at $6 per month (billed annually). The integrations available for the paid pricing plans include Airtable, Copper, Hubspot CRM, Pipedrive, and Salesforce.


We have seen 13+13 best lead generation tools for your business.

Here’s a small summary organized by each lead generation strategy.

Social Proof Tools

Email Finders and Prospecting Tools

Lead Capture Forms

Landing Page Marketing Tools

Identify Anonymous Website Traffic

Sales Funnel Management

Content Marketing Tools

App Connectors

And here’s the complete tables!

Trustmary SoloLeadfeeder LiteFindThatLeadSumoSnov.ioGetProspectFlowluHunterHotjarPoptinApollo.ioEngagebayyouengage
the last 7 days only
50/mo10 000/mo50/mo100/moUnlimited25/mo35 sessions/day1000/mo50/mo1000/mo100/mo
1 domain
N/A10 widgets,
1 landing page
Zapier integrationsYesYesYesYesNoYesNoYesNoYesYesYesYes
Chat & email supportYesChat onlyChat onlyEmail onlyYesYesChat onlyYesNoYesEmail onlyYesYes
Help documentationYesYesYesYesYesYesYesYesYesYesYesYesYes
Trustmary StartupZendesk SellFindThatLeadOverloopOutgrowReply.ioVoila NorbertAeroLeadsSnov.ioInstapageLeadpagesClickFunnelsOutfunnel
LeadsUnlimitedUnlimited5 000/mo50/mo12 000/year1000/mo1000/mo2000/mo5 000/moUnlimitedUnlimitedUnlimitedN/A
Many different templates
3 different types
Use on domainsUnlimitedN/AN/AN/AUnlimitedN/AN/AN/AN/AUnlimited13N/A
Zapier integrationsYesYesYesYesYesYesYesYesYesYesYesYesN/A
Chat & email supportYesYesChat onlyChat onlyChat onlyYesEmail onlyEmail onlyYesChat onlyYesChat onlyYes
Help documentationYesYesYesYesYesYesYesYesYesYesYesYesYes

Next Steps

Trustmary is the best lead generation tool for leveraging social proof and user generated content.

Sign up for the free forever Trustmary Solo plan now and get one elegant testimonial widget and unlimited testimonials.

If you want more advanced features, sign up for a free trial for the Trustmary Business plan!


What is the most powerful lead generation tool?

Any tool utilizing social proof is a powerful lead generation tool. People can ignore your calls or emails, but not the psychological effect that happy customers have on them.

Trustmary is one of the best lead generation tools to utilize social proof. Sign up for a free trial and collect an unlimited amount of testimonials from happy customers!

What makes a good lead generation tool?

Lead generation consists of four stages: lead magnet, lead capture, lead qualification and lead segmentation. You might need different tools for each stage, but a tool that can capture and qualify leads is generally a good lead generator tool.

Which tools are great for inbound marketing?

When you want to make potential customers contact you, you need powerful content. User generated content and word-of-mouth work as social proof, which brings leads your way. You don’t have to do the marketing: let your customers do it with the help of Trustmary lead generation software. Sign up for a free trial!

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