Review Generation – How to Succeed

Erica YlimäkiErica Ylimäki
Last edited: June 27th, 2024

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Generating high-quality reviews is crucial for any business aiming to build trust and boost sales.

We all know this.

The real trick is how to constantly get more customer reviews.

Online reviews not only influence potential customers but also improve your online presence.

Trustmary is a great review generation tool for

  • Effective review generation
  • Helping businesses collect feedback
  • Showcase authentic customer feedback seamlessly

Why Reviews Matter

Online reviews are a goldmine of information.

They help potential customers make informed decisions and provide businesses with valuable insights.

Here are a few reasons why reviews are essential for all companies:

  1. Build Trust: Positive reviews act as social proof, assuring new customers of your product’s or service’s quality.
  2. Improve SEO: Reviews contribute to your website’s SEO, making it easier for customers to find you online.
  3. Enhance Customer Experience: Feedback highlights areas for improvement, helping you enhance your offerings.
  4. Increase Sales: Companies with positive reviews are more likely to get new customers.
review sources

The Challenges of Review Generation

While reviews are vital, generating them can be challenging.

Many customers may be satisfied but lack the motivation to leave a review. Others might find the process cumbersome or time-consuming. This is where a dedicated online review management tool like Trustmary can make a significant difference.

While online reviews are important, generating them can be challenging.

10 Common Challenges with Review Generation

  1. Customer Motivation: Many satisfied customers may lack the motivation to leave business reviews.
  2. Time-Consuming Process: Leaving a review can be seen as cumbersome or time-consuming for customers.
  3. Negative Feedback: The fear of receiving negative reviews can discourage businesses from actively seeking customer feedback. A negative online review might even enhance your credibility. No one’s perfect.
  4. Review Gating Temptation: Some businesses might be tempted to filter reviews, which is against many review sites’ policies and can harm credibility. Review gating means companies only ask for positive online.
  5. Platform Management: Managing reviews across multiple platforms can be overwhelming and difficult to track.
  6. Consistency: Maintaining a consistent flow of reviews over time can be challenging without a structured system in place.
  7. Privacy Concerns: Customers may be hesitant to share their opinions publicly due to privacy concerns. Anonymity issues are the main reason people aren’t leaving Google reviews.
  8. Authenticity: Ensuring that reviews are genuine and not manipulated can be difficult without a reliable system.
  9. Technical Barriers: Some customers might face technical difficulties while attempting to leave reviews, leading to fewer submissions. And fewer
  10. Follow-Up: Lack of a proper follow-up mechanism can result in missed opportunities to gather valuable feedback.

Understanding Review Gating

Review gating is the practice of filtering who you ask customer reviews from. Or only providing rewards and prizes for positive reviews.

While this can lead to a higher proportion of positive reviews, it is seen as misleading and against the policies of many review platforms.

In short, it’s a no-no.

How Review Sites Tackle Review Gating

Different review sites have implemented measures to prevent review gating and ensure the authenticity of reviews.

  1. Google: Google explicitly prohibits review gating. They require businesses to request reviews from all customers equally and do not allow filtering based on the feedback. It’s considered Fake Engagement.
  2. Yelp: Yelp also has strict policies against review gating. They encourage businesses to request reviews from all customers without discrimination and have algorithms in place to detect and penalize gated reviews.
  3. TripAdvisor: TripAdvisor discourages review gating by promoting transparency. They encourage businesses to ask for feedback from all customers and provide clear guidelines against selective review requests.

Simplify Review Generation

Trustmary provides a user-friendly platform designed to simplify and enhance the review generation process.

Tips for Improved Review Generation

  1. Automated Customer Feedback Requests: Trustmary automates the review request process, sending personalized emails or SMS messages to your customers, making it easy for them to leave feedback.
  2. Customizable Templates: Use customizable email templates to match your brand’s voice and make your review requests more engaging.
  3. Multi-Platform Integration: Trustmary integrates with various platforms, allowing you to import reviews from multiple sources like Google, Facebook. Furthermore, you can ask your customers to leave a review on those platforms as well. Read more about Trustmary method to learn how. Or read how Kiwi X-press got 69 reviews and 19 Google reviews in 3 months.
  4. Easy-to-Use Dashboard: Manage and monitor your reviews through Trustmary’s intuitive dashboard, giving you a clear overview of customer feedback.
  5. Video Testimonials: Stand out by collecting video testimonials, adding a personal touch to your customer reviews.
  6. Review Widgets: Showcase your best reviews on your website with Trustmary’s customizable widgets, enhancing your site’s credibility and appeal.
without and with trustmary

Review Generation Tools: Short Comparison

Several tools on the market help businesses generate reviews, but Trustmary offers unique features and benefits that make it a superior choice. Here’s how Trustmary compares to other popular review generation tools:

  1. Trustpilot: While Trustpilot is well-known and widely used, it primarily focuses on written reviews. Trustmary, on the other hand, offers video testimonial capabilities, providing a richer and more personal customer feedback experience. Trustmary’s pricing scales with usage, and there’s a free plan available.
  2. Birdeye: Birdeye offers multi-platform review collection but can be complex to set up and manage. Trustmary’s user-friendly interface and easy-to-use dashboard make the review generation process more straightforward and efficient.
  3. Yotpo: Yotpo is great for eCommerce businesses with its integrated marketing features, but it can be expensive for small businesses. Trustmary provides a cost-effective solution without compromising on essential features like automated review requests and multi-platform integration.
  4. Podium: Podium focuses on messaging and customer interaction, which is beneficial, but it lacks the comprehensive review management features Trustmary offers. Trustmary’s all-in-one platform allows businesses to collect, manage, and showcase reviews seamlessly.
screenshot from trustmary's reporting dashboard

Benefits of Using Trustmary

Using Trustmary for review generation offers numerous benefits – and concrete results.

  1. Increased Review Volume: Automating the review request process leads to more reviews, providing a broader range of customer opinions. You can get hundreds of new reviews monthly with automations.
  2. Better Customer Insights: Gain deeper insights into customer satisfaction and identify areas for improvement. (Read how NPS can be improved from 46 to 70)
  3. Improved Online Presence: With more reviews, your business will appear more trustworthy and reliable to potential customers. Especially new companies need testimonials to boost credibility.
  4. Time Savings: Automation saves you time, allowing you to focus on other important aspects of your business. Wannado Marketing says that they get reviews from many channels by using Trustmary one hour monthly
what trustmary method does

Getting Started with Trustmary

  1. Sign Up: Create an account on Trustmary’s website.
  2. Set Up Your Campaign: Customize your review request templates and set up your review campaign.
  3. Send Requests: Use Trustmary to send automated review requests to your customers.
  4. Monitor Feedback: Track and manage the reviews through the dashboard.
  5. Showcase Reviews: Use Trustmary’s widgets to display reviews on your website.

FAQs About Review Generation

How does Trustmary automate review requests?

Trustmary helps you send personalized emails or SMS messages to customers, prompting them to leave a review.

Can I customize the review request templates?

Yes, Trustmary offers customizable templates to match your brand’s voice and style.

What platforms does Trustmary integrate with?

Trustmary integrates with review sites like Google, Facebook, but also with CRM systems and CMS platforms.

Most things can be automated using Zapier.

Can I collect video testimonials with Trustmary?

Yes, Trustmary allows you to collect and showcase video testimonials from your customers.

How do I showcase reviews on my website?

Use Trustmary’s customizable widgets to display reviews on your website, enhancing its credibility.

How do I get started with Trustmary?

Sign up on Trustmary’s website, set up your campaign, and start sending automated review requests.

Erica Ylimäki
Erica Ylimäki
Erica Ylimäki is a Growth Marketer at Trustmary. She is an expert in how to grow the organic traffic of a business with effective SEO strategies, and how to utilize reviews on different CMS and platforms.


Trustmary is the most effective way to convert more sales by improving digital trust.