How to Get Reviews on TripAdvisor

Erica YlimäkiErica Ylimäki
Last edited: June 18th, 2024

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Hotel manager and Tripadvisor reviews

Wondering how to boost your TripAdvisor reviews?

You’re in the right place! Reviews on TripAdvisor can significantly impact your business, driving more customers through your doors.

Let’s explore some practical strategies to encourage customers to leave their feedback and how Trustmary can help streamline the process.

Common Reasons for Not Leaving TripAdvisor Reviews

1. Complicated Process

The process of leaving a review can feel cumbersome, requiring users to navigate through multiple steps and forms.

2. Account Sign-In

Customers must sign in to their TripAdvisor account, which can be a hassle, especially if they’ve forgotten their login details or don’t want to create an account.

3. Time-Consuming

Writing a detailed review takes time, and many people are unwilling to invest that effort, especially if they’re busy or have other priorities.

4. Anonymity Concerns

Some customers prefer to keep their feedback private and are uncomfortable with their online reviews being publicly associated with their identity. The same issue arises when people would prefer to leave anonymous Google reviews, but can’t.

Lack of Motivation

Without a direct prompt or reminder, customers might simply forget to leave a review after their experience.

Trustmary addresses these issues by offering a streamlined, user-friendly platform that makes it easy for customers to leave reviews quickly and without the need for an account.

This hassle-free process encourages more feedback and helps businesses gather valuable insights effortlessly.

Practical Strategies to Get More TripAdvisor Reviews

  1. Provide Exceptional Service: Ensure every customer has a memorable experience worth writing about. Train your staff to be friendly, helpful, and attentive to customer needs.
  2. Ask for Reviews: Politely ask your customers to leave a review on TripAdvisor. You can do this in person, with QR code surveys, through email, or via a thank-you note after their visit. Make it easy by providing a direct link to your TripAdvisor page.
  3. Use TripAdvisor Review Cards: TripAdvisor offers free review collection tools, like review cards and stickers. Place these in visible areas to remind customers to share their experiences in form of new TripAdvisor reviews.
  4. Send Follow-Up Emails: After a customer visits, send a follow-up email thanking them for their choosing you and requesting a guest review. Include a direct link to your TripAdvisor page to make the process seamless.
  5. Offer Incentives (Carefully): While you can’t pay for reviews, offering a small incentive for reviews like a discount on their next visit can encourage reviews. Be sure to follow TripAdvisor’s guidelines to avoid any penalties. In short: Offer the same incentive to everyone. Even to the ones writing a negative review.
  6. Engage with Your Reviewers: Respond to reviews—both positive and negative. Thank your customers for their feedback and address any concerns raised. This shows that you value their opinions and are committed to improving their experience.
  7. Leverage Social Media: Promote your TripAdvisor page on your social media channels. Share positive reviews and encourage your followers to leave their own. Social proof can be a powerful motivator.
  8. Optimize Your TripAdvisor Profile: Ensure your TripAdvisor profile is complete and up-to-date. Add high-quality photos, detailed descriptions, and accurate contact information. A well-presented profile attracts more reviews.
  9. Provide Free Wi-Fi: Offer free Wi-Fi and display a sign encouraging customers to leave a review while they’re still at your location. This can result in more immediate and positive reviews.
  10. Join the TripAdvisor GreenLeaders Program: If your business follows eco-friendly practices, joining the GreenLeaders Program can enhance your reputation and attract reviews from environmentally conscious travelers.

How Trustmary Can Help Get More Tripadvisor Reviews

Trustmary simplifies the process of collecting and managing reviews on TripAdvisor. Here’s how you can use Trustmary to enhance your online reputation:

Trustmary’s tools have helped many businesses improve their online reputation, including Kiwi Xpress Transport, which saw impressive results by streamlining its review collection process.

without and with trustmary

You can apply the same process to collect TripAdvisor reviews efficiently.

Automated Review Request Emails

Trustmary’s automated email review campaigns make it easy to request reviews from customers after each interaction.

These emails can include direct review links to your TripAdvisor page, making it convenient for customers to leave their feedback – if they’re signed into their accounts.

Nevertheless, you’re capturing their feedback and possibly getting a review before they’re redirected to TripAdvisor.

Centralized Review Management

With Trustmary, you can manage all your reviews in one place.

This centralized review management approach allows you to quickly respond to reviews and address any concerns, showing your commitment to customer satisfaction.

When you have all your reviews from all review sites in one place, you can add them to your website more easily with review widgets.

We even gave a dedicated TripAdvisor review widget!

Enhanced Social Proof

Trustmary’s platform enables you to showcase positive TripAdvisor reviews on your website and social media channels.

Social proof is more powerful than you might think!

This increases your credibility and attracts more customers. And even new reviews!

Improved Customer Insights

The insights gathered from Trustmary’s analytics help you understand customer sentiment and identify areas for improvement.

This data-driven approach ensures you continually enhance your service.

Easy Integration to Existing Systems

Trustmary seamlessly integrates with your existing systems, such as CRM systems, email software, and CMS.

Basically, all marketing tools are covered.

If your website WordPress based, we have a TripAdvisor review plugin that’ll help you streamline processes.

All our integrations ensure that your review collection process and reputation management are efficient and effective.

By leveraging Trustmary, you can boost your TripAdvisor reviews and enhance your overall online reputation, attracting more customers and driving business growth.

FAQs about Getting Reviews on TripAdvisor

How can I encourage customers to leave reviews on TripAdvisor?

You can encourage reviews by providing exceptional service, asking politely, using TripAdvisor review cards, sending follow-up emails, and promoting your page on social media.

Can I offer incentives for TripAdvisor reviews?

Yes, but be careful. TripAdvisor allows incentives like discounts on future visits but prohibits paying for reviews or offering discounts solely for positive reviews.

Just give the same incentive to anyone reviewing you.

How should I respond to negative reviews on TripAdvisor?

Respond professionally and courteously. Thank the reviewer for their feedback, apologize for any issues, and explain how you plan to address their concerns.

Is it important to keep my TripAdvisor profile updated?

Absolutely! An updated profile with high-quality photos, detailed descriptions, and accurate information can attract more visitors and encourage more reviews.

What are TripAdvisor review cards?

Review cards are physical tools provided by TripAdvisor to remind customers to leave a review. You can place them in visible areas of your business.


Erica Ylimäki
Erica Ylimäki
Erica Ylimäki is a Growth Marketer at Trustmary. She is an expert in how to grow the organic traffic of a business with effective SEO strategies, and how to utilize reviews on different CMS and platforms.


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