How to Create & Use an Email Signature Survey

Erica YlimäkiErica Ylimäki
Last edited: June 27th, 2024

Create a customer satisfaction survey and embed it to your HTML email signature to get responses regularly – without disturbing customers!

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email survey to signature

Email signatures are a perfect spot for quick, insightful feedback from your audience. By adding a surveys to your email signature, you can gather valuable data effortlessly. Let’s explore how you can create and use an email signature survey to its full potential.

What is an Email Signature Survey?

An email signature survey is a short, clickable survey link included in your email signature.

This helps you

Example of Simple Email Signature Survey

example of email signature to the recipient

Create yours now by creating a survey and adding it to your email signature.

Benefits of an Email Signature Survey

  • Continuous Feedback: Collect feedback with every email.
  • Non-intrusive: It’s a gentle nudge rather than a pushy request.
  • High Engagement: It’s right there in the email, easy for recipients to access.
  • Branding Opportunity: Enhances your professional image.

Quick Steps for Creating Email Signature Survey

Creating an email signature survey is straightforward. Here’s how you can do it:

  1. Choose a Survey Tool: Select a survey tool like Google Forms, or Trustmary.
  2. Create Your Survey: Design a short, relevant survey. Keep it concise to ensure higher completion rates.
  3. Generate a Shareable Link: Once your survey is ready, generate a shareable link.
  4. Edit Your Email Signature: Add the survey link to your email signature with a call to action like “Tell us how we’re doing!”
  5. Test It: Send a test email to ensure the link works and looks good.
email survey to signature

Best Practices for Email Signature Surveys

  • Keep It Short: Aim for 1-3 questions to respect your recipients’ time.
  • Clear Call to Action: Use phrases like “Quick Survey” or “Give Feedback.”
  • Eye-Catching Design: Use icons or buttons to make the link stand out.
  • Regular Updates: Change survey questions periodically, like once a quarter, to keep feedback fresh and relevant.

How to Create and Send Free Surveys

Creating and sending free surveys is a breeze with the right tools.

Here’s a step-by-step guide on how to send surveys:

  1. Create Trustmary account
  2. Design Your Survey:
    • Title and Description: Give a clear title and explain the survey’s purpose.
    • Question Types: Use multiple-choice, Likert scale, and open-ended questions.
    • Layout: Keep it simple and visually appealing.
  3. Customize Your Survey: Add your branding elements like logos and colors.
  4. Share the Survey:
    • Email: Embed the survey link in your email signature or send it directly.
    • Social Media: Post the survey link on your social media channels.
    • Website: Embed survey to website or add it as a pop-up on your website.
  5. Analyze Results: Use Trustmary’s reporting to review responses and gain insights.

FAQ on Email Signature Surveys

How do I add a survey to my email signature?

To add a survey to your email signature

  • Create your survey using Trustmary
  • Go to the “email signature” section
  • Copy the code
  • Go to edit your email signature
  • Paste the code
  • Save changes to your email signature

What questions should I include in my email signature survey?

Focus on the most important question you want to ask. Common topics include customer satisfaction, service feedback, and suggestions for improvement.

You get what you ask for, so spend a few minutes thinking about what is the most important aspect!

Can I use any survey tool for my email signature survey?

Yes, you can use any survey tool that provides a shareable link. Choosing Trustmary enables you to embed the first question to the email signature.

Are email signature surveys effective?

Yes, they can be very effective. They provide a non-intrusive way to gather continuous feedback and improve your services.

If customers can already see the first question, they’re more likely to answer, as there are fewer clicks to be made to complete the survey.

How often should I update my email signature survey?

It’s a good idea to update your survey every few months to ensure the questions remain relevant and to avoid survey fatigue among your recipients.

Erica Ylimäki
Erica Ylimäki
Erica Ylimäki is a Growth Marketer at Trustmary. She is an expert in how to grow the organic traffic of a business with effective SEO strategies, and how to utilize reviews on different CMS and platforms.


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