Introducing Trustmary’s Review Widgets

Trustmary teamTrustmary team
Last edited: September 27th, 2023

Are you having a hard time finding a working solution that would display the positive customer feedback on your website? We can now make your vision come to life!

We just launched our new feature: Totally customizable review widgets. You can easily embed them into your website with a piece of code.

Having a Google review widget on your website has never been this easy!

We’ve created a few templates, but we’re interested in developing new templates to fit your specific needs.

Here are the six widget templates we’ve created to give you an idea of the different features:


If these aren’t what you’ve been looking for either, let’s make one specifically for you! 

Want to embed Google and Capterra reviews? Or to collect reviews while showcasing star ratings? Looking for a different layout?

Sky’s the limit!

Contact our Product Owner Aleksi Halsas via email ( now to explain your wildest review widget visions. He’ll take care of the rest!

What Can Be Done with Review Widgets?

Having reviews on your website is a crucial factor for adding social proof to your website. Adding social proof to your website increases trust in your brand. They are a great way to build your online reputation and to make visitors convert into leads.

Typically, if you want to make a custom widget, you need to code everything on your own. Now’s your chance to get your dream widget for free and without coding!

Our customizations allow you to do one or more of the following at the same time:

  • Collect reviews and testimonials from existing customers
  • Showcase reviews (even from Facebook, G2, and Google)
  • Add social proof popups
  • Create custom lead generation forms
  • Collect leads from pages
  • Drive collected leads directly to your systems
  • Do A/B and multivariate testing to test which reviews work for which audience

In addition to getting to pick and choose which features you’d like to use, you also get to customize the content shown and the settings when they’re displayed.

Customizable Display Settings in Popups Include:

  1. Page Rules (where to show, where not)
  2. UTM-tags
  3. Triggers (Page onLoad or onScroll)
  4. Display Time
  5. Activate on Devices
  6. Display Frequency

Benefits of Using Trustmary’s Review Widgets:

  • Customize all settings to each review widget
  • Easily display reviews on website and individual pages
  • Create widgets that fit your brand
  • Integratable with your current CRM (Hubspot, Superoffice, Pipedrive, …)
  • Automatically import data, for example, to relevant internal communication channels
  • Each team (marketing, support, customer success, service, sales) automatically gets the relevant information – in real time
  • No coding needed!

How to Get Started with Review Widgets

1. Log into Trustmary

Or if you haven’t signed up yet, create an account and start your free 14-day trial here.

2. Go to Widgets


3. Create New Widget


4. Choose Template

  1. Inpage form
    1. Simple inpage form that includes a testimonial. The testimonial works as supporting copy to increase your conversion rate.
  2. Modal form
    1. Let your customers leave their contact details and messages
  3. Inpage Carousel
    1. Display testimonials even on multiple pages
  4. Inpage List
    1. Showcase at a glance that a number of customers are happy with you!
  5. Popup Notification
    1. Create urgency and build trust by showing relevant reviews on sites
  6. Testimonial wall
    1. Add all your testimonials with a click of a button.

5. Embed to Your Website

  1. Copy and paste the Trustmary Tag
  2. Copy and paste the embed code

If You Need Help Setting Things Up…

Feel free to contact our Product Owner Aleksi Halsas via email (

Trustmary in a Nutshell

Trustmary is a testimonial tool that can be connected directly to your CRM (Hubspot, Superoffice, Pipedrive and many more) to automatically collect reviews and testimonials from your customer base.


By using Trustmary, you can make your whole company work towards a common goal: Growing your business by being customer-centric. 


By having customer driven growth as the common goal of your business, you can:

  • Find satisfied customers
  • Turn positive feedback into testimonials
  • Convert more leads
  • Convert more sales

If you have reviews on Facebook, Google, Capterra, G2, or other review sites, you can import them to Trustmary to be able to add them to your reviews widgets as well.

Trustmary team
Trustmary team


Trustmary is the most effective way to convert more sales by improving digital trust.