Creating and Using Facebook Review Link

Erica YlimäkiErica Ylimäki
Last edited: April 9th, 2024

Sending Facebook review requests has never been easier than with Trustmary

Get more Facebook reviews – for free!
facebook review link is easy to add and even easier to use

If Facebook reviews are crucial for your business and industry, I got you. Also, I’ll tell you exactly how to find a Facebook review link, to get more Facebook reviews AND how to get FB reviews to show on Google search.

Firstly, let’s go over what your Facebook business page is looking like at the moment.

Facebook Business Page: Overlook

Navigate to Facebook, and log in.

check that your facebook business profile is up-to-date

Start checking that your Facebook profile is on point.

Or if you don’t have your business on Facebook, create a Facebook page for it now, and check the list below.

Checklist for Facebook Business Page:

  1. Add opening hours
  2. Check links on the about page
  3. Add a description of your business page
  4. Are the photos relevant and fresh?
  5. Do you have a clear profile picture? Using your company logo is recommended
  6. Are your address settings up-to-date? How to reach you via email and where you can be found
  7. Check that you’ve allowed customers to leave reviews and recommendations

Engage with Your Audience

After you’ve checked that your Facebook profile is up-to-date, it’s time to make sure you’ve responded to each and every comment, mention, review and message on Facebook messenger.

This is important, because Facebook boasts a massive user base, making it a valuable platform for businesses to connect with their target audience.

Positive reviews not only boost your brand’s credibility but also attract new customers. Moreover, Facebook reviews contribute to higher search engine visibility, helping your business rank higher in search results.

When you communicate with your existing customer base and potential customers, you’re actually doing online reputation management while being helpful.

Trust me, this is all great social proof, when prospective customers see how you interact with current customers.

If you want to, for example, send Facebook review requests via email or add a QR code to your FB review page, you need own Facebook review link.

There are two ways to get your Facebook review links:

Facebook Reviews Tab – The Simple Way

  1. Log into Facebook business.
  2. Go to the reviews tab
  3. Copy the address

Create Review Links – Manually

  1. Access Your Facebook Page
    • Log in to your Facebook account ( and navigate to your business page.
  2. Retrieve Your Page’s Username or Vanity URL
    • In the browser’s address bar, you’ll find your Facebook page’s URL. If it includes a series of numbers, you need to set a username or vanity URL for your page. To do this, go to the “About” section of your page, click on “Edit Page Info,” then click on “Create Page @Username.” Follow the instructions to set a username that reflects your business name.
  3. Add /reviews/ to Your Username
    • Once you have your username, add “/reviews/” to the end of it. This will create your Facebook review link.
  4. Share Your Customized Review Link

No matter which way you use, the actual link will look something like this:

You can now share your customized review link on your website, social media profiles, email signatures, or any other medium that allows direct access to your Facebook page.

Add Existing Facebook Reviews to Google SERPs

If you add a Facebook review widget to your website, you can actually get those reviews to pop up on Google search.

The process can be done to both Google reviews as well as Facebook reviews.

adding a review widget to website is easy and you can import reviews from all review sources such as facebook, g2, capterra, and tripadvisor

How to Add All Positive Reviews to SERPs?

  1. Log into Trustmary
  2. Import reviews from review sites
  3. Create a review widget
  4. Enable “add review schema” tab
  5. Embed review widgets to your website
  6. Check with Google’s rich results test that the reviews appear there
  7. Ask for reindexing the page from Google’s Search Console

Then you can just wait for search engines to add those star ratings and comments to SERPs.

To optimize your Facebook review link for the keyword “Facebook review link,” consider the following strategies:

Incorporate the Keyword in Anchor Text:

Whenever you refer to your Facebook review link, use the anchor text “Facebook review link” instead of simply writing the URL. This signals search engines that your link is relevant to this keyword.

Share the Link on Relevant Platforms

Promote your Facebook review link on platforms such as your website, blog, and social media profiles to increase its exposure.

The same practices also applie to your Google review link.

It’s best to give your customers the option to rate you on the service they wish to do so.

For instance, I don’t like to review most companies with my public gmail address. I like to stay more anonymous OR even use my Facebook account.

Know your customer segment!

Encourage Customers to Leave Reviews

Actively ask your satisfied customers to share their experiences on your Facebook page. Consider offering incentives or rewards to motivate them further.

Respond to Reviews

Engaging with customers who leave reviews shows that you value their feedback. Always respond promptly, positively, and professionally to strengthen your brand’s reputation.

Monitoring and Managing Facebook Reviews

It’s crucial to actively monitor and manage your Facebook reviews. Here are a few key steps:

1. Enable Review Notifications

Configure your Facebook settings to receive notifications whenever someone leaves a review. This ensures you can respond promptly and appropriately.

2. Regularly Check and Respond to Reviews

Dedicate time to regularly checking and responding to both positive and negative reviews. Show appreciation for positive feedback and address negative reviews with empathy and a willingness to resolve any issues.

3. Flag Inappropriate Reviews

If you come across any reviews that violate Facebook’s community standards, you have the option to flag them. Facebook will then review the reported content and take action if necessary.

Get More Facebook Reviews

Harnessing the potential of Facebook reviews through an optimized Facebook review link is key to enhancing your brand’s reputation and attracting new customers.

By following the steps outlined in this guide, you’ll be well-equipped to generate and leverage your Facebook review link effectively. Embrace the power of online reviews and watch your business thrive in the digital world.

With Trustmary, you can easily start getting more Facebook reviews.


What is a Facebook review link?

A Facebook review link is a personalized link which you can use to collect more reviews for your Facebook review page.

Where do I find my Facebook review link?

You can find your Facebook review link by:

  1. Sign into Facebook business page
  2. Go to reviews tab
  3. Copy the link

How do I get Facebook reviews to show up on Google listing?

If reviews on Facebook business pages are your top-tier marketing materials, you probably want them to appear on search engines too. Here’s a simple way to do just that – for free and in minutes.

  1. Log into Trustmary
  2. Import Facebook reviews
  3. Create a widget
  4. Enable review schema from the widget editor settings
  5. Add the review widget to your website

Erica Ylimäki
Erica Ylimäki
Erica Ylimäki is a Growth Marketer at Trustmary. She is an expert in how to grow the organic traffic of a business with effective SEO strategies, and how to utilize reviews on different CMS and platforms.


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