5 Reasons to Add Google Reviews Badge 

Aino ValtonenAino Valtonen
Last edited: June 26th, 2024

In just one minute, you can have a stylish Google review widget on your website.

Add Google reviews to website

Did you know that a business location should have approximately 100 Google reviews that are left during the past 12 months before the overall star rating can be added to a website as a Google reviews badge? 

But having those Google customer reviews on your website is not only necessary but vital for businesses in all industries and of all sizes. 

Let us go over 5 reasons why you should add a Google reviews badge to your website, and how you can do that even when you do not have 100 recent reviews – yet. 

Quick Steps to Add Google Badge:

  1. Create a Trustmary account
  2. Import Google reviews (no API keys needed, just search for your address)
  3. Decide where you want your widget on your website
  4. Choose a widget that fits the purpose
  5. Copy embed code
  6. Paste to your website & save changes

There you go: A Google Review Badge without coding!

What is a Google Reviews Badge

A Google customer reviews badge is a widget that can be placed on one’s website that showcases a star rating summarizing all of the Google reviews that the company has received.

google reviews badge from google

A Google badge does not showcase individual Google reviews, but rather your overall star rating. People still have to look for those separately, in case they are interested in reading the open comments and seeing individual reviews.

This neat and small badge can be the factor that either convinces your website visitors to buy. 

Or the lack of it can lead to people leaving your site without hesitation. 

However, a Google Reviews Badge is not the same thing as a seller rating. 

What Is a Seller Rating?

A seller rating is what pops up on search ads when people google for a specific product.

They are something you cannot control, but they will automatically pop up in the Google shopping ads section. 

They feature:

  • Overall seller rating
  • Number of Google reviews
google seller rating in search ads example

People are guided unconsciously by social proof and the opinions of others. Just by looking at these seller ratings, which book would you consider buying? 


Therefore, it is vital to 

  1. Set up your Google customer reviews survey to (regularly) get as many ratings as possible
  2. Add a Google customer reviews badge to your site
  3. Manage the overall and individual product ratings  

To summarize, the main difference between the badge and the seller rating is that the badge can be placed on your website and the rating is visible to everyone in search ads.

Moving on to the importance of that said review badge.

5 Reasons to Add Google Reviews Badge to Website

Next up, we will dig into why adding a Google badge on your site makes 100% sense.

1. Better SEO Results 

All website owners should be concerned as to how you rank with your top keywords in terms of Google SERP. 

Thanks to Google putting more emphasis on helpful content, adding a Google customer reviews badge or a Google review widget manually to your website will, in fact, increase your chances of ranking higher.

Only after you get traffic to your site, can you start to optimize the results of your site.

Which one of these do you think is the best solution for you?

  • The one that lists pros and cons
  • The one that has thousands of reviews and a high star rating
  • Or the one that doesn’t provide any user information in the serps
adding review schema to website can help convert people from impressions to clicks to website

Make sure you have added review schema markup to your website!

2. Improve Trust

Ultimately, adding Google customer reviews to your site function as a visual way to add social proof to your website. 

Social proof means that people trust other people, and often mimic their behavior. 

We do also trust authorities, but seeing reviews from our peers is the strongest form of social proof. 

social proof in form of rewards given by authorities

In case you only have a handful of Google reviews, a great way to tap into this superpower is to add a Google review widget. This way, you can showcase all reviews, or opt to show only the best reviews.  

Adding Google customer reviews is a way to build trust in your brand. This brings us to the next reason to add a Google review badge…

3. Boost Conversions

When you get people to come to your website, show them what the purchase experience has been like to others.

This is a surefire way to boost conversion rates across your whole site. When people see relatable emotion-filled content, they are more likely to either buy or leave their contact information. 

The same also applies to signing up for newsletters or webinars, or whatever your conversion goals are.

boost conversions with google reviews badge

4. Fetch Review Data to Website Automatically

Once you have added Google customer reviews in one way or another, the review data usually gets updated automatically.

In other words, adding that Google customer reviews badge or Google reviews widget is a one-off thing you need to do.

After that, you can focus more on setting up a Google customer reviews survey to collect more Google reviews

5. Reviews Generate More Reviews

Once you have Google customer reviews to show, they can be used to generate even more reviews to show. 

This is, again, thanks to social proof. When customers see that other people have already reviewed you, they are more likely to do the same. 

The same applies to making purchasing decisions.

reviews generate more reviews and revenue

Display Google Reviews on Your Website

So, Google has stated that in most cases, a company needs to have at least 100 reviews within a particular country given during the past 12 months for the seller rating to appear on your site. 

Especially for companies starting out, that can be an impossible task. 

However, this is also fairly typical for even established companies as only a few companies have a review collection strategy in place.

It is proven that potential customers read reviews before buying anything from an online store or giving their contact information to ask for a quote on services. Adding those reviews to your web page would help tremendously with all conversion rates.

If you have those 100 recent reviews, you should head over to Google Merchant Center and integrate the Google Customer Reviews (GCR) badge code into your site with the help of this documentation.

If you do not yet fit the criteria, but still want to add a trust badge, you can do that with Trustmary – absolutely free.

3-Step Process

  1. Type in your Google My Business name. Trustmary will fetch your existing Google reviews.
  1. Copy code snippet
  2. Paste the code snippet on your website

Tada! No coding and web designing skills were required, and you can enjoy the benefits of having Google customer reviews embedded on your website.

Trustmary’s visual editor allows you to customize the look of your review widgets in no time. 

how to add a google review widget

The process works just as simply with various classical website builder options, including:

Collect Valuable Feedback

On the one hand, seller ratings and reviews can be seen as a form of social proof for website users.

On the other hand, they are great for providing valuable feedback to the company as to how their customers feel about their products and services.

Therefore, creating and implementing a review marketing strategy where you automatically, for example, collect product reviews after each purchase is key. 

Timing those review requests right matters in getting them flying in. The aim is to catch people according to the peak-end rule principle for maximum results.

the peak end rule principle in review collection

Reviews, Feedback, or Both?

Customer feedback is essential for learning whether you have successfully served your customers or not. 

Reviews should be viewed as a form of customer feedback. Therefore, collecting feedback and requesting reviews should actually mean the same thing – and be gathered with the same process. 

The less you need to burden your customers in the process, the better. 

Trustmary users can set their review collection to autopilot. In addition to gathering reviews with Trustmary, you can enable Google customer reviews to be collected at the same time. 

All you need to do is start your review campaign with Trustmary. Then you can watch those Google reviews fly in like never before. 

Further Reading:


How do I get a Google review badge?

Head over to your Google Merchant Center account & follow these instructions by Google. 

If you are not eligible for that or find the instructions too complicated, try Trustmary’s review widget on your website instead.

  1. Import reviews
  2. Create widget
  3. Copy-paste the website snippet to your website

Once implemented, the widget fetches new data automatically from Trustmary.

What is a Google Reviews Badge?

A Google customer reviews badge is a small widget that can be added to your website to indicate your overall star rating in Google. 

Aino Valtonen
Aino Valtonen
Aino Valtonen is a Growth Marketer at Trustmary. With a background in Linguistics, she is an expert in language and communication, as well as local SEO and review marketing.


Trustmary is the most effective way to convert more sales by improving digital trust.