If you get visitors to your website, you need to get them to trust you. The right kind of trust badge can do that for you.
To determine what is the right fit for your website, think of the following:
There are numerous different kinds of trust badges, BUT there’s one badge that will make sense for all industries.
Trust badges are visual elements, that are either statically on your site or popups.
Their sole purpose is to get your potential customers to trust your website, brand, or basically that you’re a legit business.
In short, anywhere where additional help is needed to get someone to trust a business.
Next up, let’s look at the qualities of great trust badges.
Some of these could be no-brainers, but that’s sometimes needed to get you to add a few trust badges to your own website.
Okay, I just had to add this.
But it’s also true. Some trust badges really boost customer trust and help get results.
The real struggle is to figure out where trust needs to be added to get the results.
The best trust badge increases tangible results from a website.
This can mean
As trust badges are meant to be complimentary info, they are typically small and can be placed rather freely on a website.
One of the most effective places to display badges is close to CTA buttons.
If you can instill trust to convince a person to perform an action, you’re winning.
With the right type of trust badge, you may even get a boost in search engine rankings.
If the feature list includes adding review schema to search engines, you can get a sort of a trust badge to search engines.
The following trust badges are meant to prove that your site is reliable, and people should trust you with their contact info and/or credit card details.
Tell your site visitors that you value data security and privacy.
Lets people know what type of payment methods you currently support.
Self-explanatory: If they’re unhappy with your products, they can get their money back.
Let’s people know they’re in safe hands when they fill in their credit card info or other personal information.
Ever seen those “Top Performer in 2023” badges that for example, Capterra gives out? The purpose of these third party badges is to highlight that someone has already vetted your services, and deemed you trustworthy.
The common denominator with these badges is that they all focus on leveraging customer reviews.
But that tends to bring the best results, soooo….
One of the most wanted trust badges is the Google trust badge.
However, there are some hoops you need to jump through in order to get it.
Not all of us qualify for this, but luckily there are other similar free trust badges available.
Create your free Google review badge below by searching for your Google My Business location below and playing around with the widgets in Trustmary.
Ecommerce sites really need to build trust as fast as possible to boost sales.
There are many reasons why customer reviews for in Shopify, but the most important one is that people trust people.
And boosts results from online shop!
Even though there are many types of trust badges, one is superior: A Trust Badge that features your overall star rating and number of reviews.
So let’s add one to your website.
Adding this is the absolute first step in getting website visitors to trust your brand.
It’s all about psychology and a phenomenon called social proof.
Are all trust badges equally effective in building trust?
No. You need to know your customers to know what it is that’s making them not convert.
If they don’t know whether your site is reliable, you need an SSL badge.
If people hesitate to buy because they’re not sure about your legitimacy as a business, add social proof.