How to Get Reviews on Facebook on Autopilot

Aino ValtonenAino Valtonen
Last edited: May 17th, 2024

The easy tools make collecting Facebook reviews easy. Try Trustmary for free.

Collect Facebook reviews
hotel manager and facebook reviews

Want to improve your business’s online credibility?

One great way is to get more reviews on Facebook.

Reviews can build trust with potential customers and boost your visibility on the platform.

But how to make the process of asking for Facebook reviews as easy as possible?

Let’s find out.

Quick Guide to Collect Facebook Reviews

Following these steps, you can start getting Facebook reviews.

  1. Enable reviews on your Facebook page.
  2. Register to Trustmary with your work email.
  3. Connect your Facebook page to Trustmary with URL link.
  4. Create a review campaign in two minutes.
  5. Send to your customers.

To get more detailed instructions and further tips, continue reading!

If you are ready to move on, feel free to register to Trustmary.

Importance of Facebook Reviews

Why are Facebook reviews such a big deal?

Well, think about it this way.

If a customer can choose between 5 businesses that offer the same services, and which all claim they are the best at what they do, and the prices are approximately the same… How can they decide?

Online reviews play a big role in people’s purchase decisions. They are your ticket to validating your claims and building confidence in customers.

The more and the better your reviews are, the more likely you win over new customers.

Some business owners might simply “trust the process” and not proactively ask for reviews. This might lead to a situation where the site only accumulates negative reviews, even if that is not the whole truth.

People who leave reviews unprompted are usually unhappy with the experience. People don’t generally speak of their good experiences as much as about the negative ones.

That is why prompting reviews from your happy customers is extremely important.

Getting Started with Facebook Reviews

To succeed with Facebook reviews, you whole page needs to build trust and swoon potential customers.

Here are the steps you can take to make sure visitors have the best impression of your business.

1. Optimizing Your Facebook Business Page

Setting up a Facebook Business Page is important for attracting customers on social media.

Make sure that the page provides the necessary information people need to visit your establishment or buy from you:

  • Description of your business
  • Accurate local business category tag
  • Your physical address and/or website URL
  • Possible opening hours
  • Contact information (phone, email)
  • Perhaps a pinned post where you introduce your services

It’s also best to design an appearance for the page that reflects your brand and gives a little sneak peek into your services or products.

It could be worth it to invest in a photography session to capture a few high-quality images you can use as your profile image and banner image, and later on as social media posts.

Additionally, focus on getting more engagement. Respond quickly to comments and reviews to show you value feedback and that you are willing to communicate with your audience.

2. Creating Engaging Social Media Content

Creating engaging social media content that grabs the audience’s attention is crucial.

Here are some simple strategies to achieve this:

  • Use visual elements like images and videos relevant to the brand.
  • Storytelling helps connect with customers on a deeper level.
  • Sharing user-generated content showcases real experiences and testimonials.
  • From time to time, share seasonal promotions and sales

To enhance engagement:

  • Engage in two-way conversations with the audience by responding to comments and messages promptly.
  • Encourage interaction through polls, surveys, and Q&A sessions.
  • Organize a lottery or competition to win your products and services.

Collecting and showcasing positive reviews and providing incentives like discounts can boost engagement and drive sales.

3. Enable Reviews Tab

In order to start collecting Facebook reviews, you have to set up a reviews section on your Facebook business page.

  1. Go to your Facebook page (make sure to be logged in)
  2. Find Settings
  3. Open Templates and Tabs section
  4. Find Reviews tab and toggle it on

Now your page should have a section for reviews and recommendations, and site visitors are able to leave reviews.

Encouraging Customers to Leave Facebook Reviews

You can use different strategies to encourage happy customers to leave Facebook reviews.

  1. Embedding a review widget on your website makes it easy for customers to give feedback.
  2. Sending review invitations through email marketing or text message to customers.
  3. Engaging with customers on social media platforms like Twitter, Instagram, and Facebook.
  4. Providing incentives like discounts or giveaways for leaving reviews encourages customers to share their feedback.
  5. Prompt responses to comments and reviews show customers their feedback is valued, boosting the brand’s reputation.
  6. Most importantly, creating a seamless and inviting experience for customers can boost sales and enhance the brand’s image.

1. Sending Invitation Emails to Collect Reviews

You can use invitation emails to collect reviews from customers effectively.

  • Include a review link that directs customers to your Facebook profile.
  • Formulate short and sweet review requests.
  • Highlight how important customer feedback is to you.
  • Remind recipients that writing reviews helps other people make decisions.

To increase the response rate of review collection emails, you can personalize the email. Address the recipient by name and include specific details about their purchase or interaction with the brand. This personalization can build trust and make customers feel valued, increasing the likelihood of them leaving a review.

By offering incentives like discounts or giveaways in the email, you can further engage their fan base and encourage them to leave reviews.

2. Prompting Reviews with Facebook Posts

One great way to get reviews for your Facebook page is to catch the people who already scroll on Facebook.

You can e.g. share previous reviews on your Facebook feed and show appreciation to the person who left it. This will lower the threshold of writing Facebook recommendations.

Additionally, you can ask people to post their experiences on their own Facebook pages and use a specific hashtag. Then, you can share those posts on your profile and showcase effective user-generated content.

Don’t forget to share the reviews and images on other social media platforms as well.

3. Use a Poster at Your Location

Sometimes it’s best to take things offline.

An eye-catching poster with a QR code can do the trick and get you more Facebook reviews.

Let your brand and artistry show when designing the poster, but make sure that the instructions are clear!

4. Ask Face-to-Face

One great way to boost your chances to get more Facebook reviews is to ask for them directly when speaking with your customers.

This is also a great opportunity to sense whether the customer is happy, and request reviews from the satisfied customers.

You can pair this tactic with a review request email. When people get the email message and remember the heartfelt request you made earlier in person, they are more likely to leave reviews.

Trustmary’s Review Campaigns Get Facebook Reviews Automatically

Asking for reviews can be a time-consuming task, which is why people often end up not doing it. But what if I told you that collecting Facebook reviews doesn’t have to take much time?

Trustmary’s review collection tool helps all kinds of businesses collect and manage Facebook reviews effectively.

It offers features like a WordPress plugin, effortless review forms, and an option to embed a review widget on the website for easy feedback gathering.

The platform integrates with other tools like your CRM and email marketing tool, and enables various automation flows.

In addition to Facebook reviews, you can consolidate your Google reviews, Yelp reviews, and other reviews into one platform.

So get this: only by setting up the platform, you can get reviews on autopilot, manage them on one simple platform, share reviews on multiple social media platforms, and even use the Facebook reviews on your website.

If you have just a few minutes time right now, you can set Trustmary up for free.

Here’s how to do it:

  1. Sign up with your work email.
  2. Provide your website URL so Trustmary can fetch your branding details.
  3. Connect Facebook with URL.
  4. Create a review campaign in just a couple of minutes.
  5. If you already have Facebook reviews, you can add them to your website with a review widget. This also takes just 2 minutes.
  6. Bonus tip: Create a review page for your business to show all existing reviews!

Optimizing Your Facebook Review Strategy

Lastly, let’s explore what kind of fine-tuning you can do to win more customers with Facebook reviews.

Monitoring and Responding to Reviews

Set up notifications to notice when you get new Facebook reviews.

If you use Trustmary, you will get an email notification when you get new reviews on Facebook or other review sites.

Responding to both positive and negative reviews is important to show transparency and a willingness to address feedback.

Some business owners might be afraid of bad reviews and thus avoid collecting reviews in the first place. That is counterproductive.

As mentioned earlier, people are more likely to leave negative reviews than positive reviews on their own. But when you ask all your customers to write reviews, you will more likely have a variety of responses and get a nice chunk of good reviews as well.

Additionally, responding to bad reviews gracefully mitigates the reputation damage and can even turn the whole situation for the better.

Showcasing Facebook Reviews on Your Website

Once you have collected Facebook reviews, you should make the absolute most out of them.

Embed Facebook reviews on your website with a Facebook review widget. It will build trust on your website and increase conversion rates – aka get you more customers!

Setting up the widget only takes two minutes:

  1. Register to Trustmary.
  2. Connect your Facebook business profile with URL.
  3. Let Trustmary import your reviews and put them into a widget.
  4. Optional: Edit the widget to your liking in the widget editor.
  5. Add to your website by copying and pasting an embed code.

Over to you

Businesses can easily get reviews on Facebook by following these steps:

  • Encourage customers to leave reviews.
  • Respond to reviews promptly.
  • Create engaging posts that prompt reviews.
  • Share existing reviews on multiple platforms.

Utilizing a tool like Trustmary makes the process a lot easier.

Aino Valtonen
Aino Valtonen
Aino Valtonen is a Growth Marketer at Trustmary. With a background in Linguistics, she is an expert in language and communication, as well as local SEO and review marketing.


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