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Top 3 Marketing Tips for Small Businesses

Running your own business is no easy task. You have to manage your time, budget, and employees, treat your customers well and offer a quality product or service. You might think that is enough, but expecting customers to just come to you is not the most effective business strategy. You have to reel them in using your intelligence and creativity. 

As a small business owner, you sometimes cannot afford to take risks. Having a fixed marketing strategy might not be the best idea, as it is probably better to go with the flow and see what works and what doesn’t. However, there are still some rules to follow regardless of your overall marketing strategy. Here are 3 marketing tips for small businesses.

1. Know Your Audience

First of all, you need to know your target audience. Knowing your audience makes it easier for you to figure out what kind of content or messages your customers want. Knowing your audience does not just mean knowing how old your customers are or where they live. You need to know how they live, how they behave in their day-to-day lives, what they are interested in, what kinds of things they value, and lots of other information. The more you know about your customers, the easier it is to relate to them and convince them to purchase your product or service. 

So how exactly do you go about figuring out what your average customer is like? First and foremost, you need to conduct some market research. This may seem scary, especially if you do not know much about advertising. There is no need to fret, however, as there is an enormous amount of tools that will help you do your homework. Some of these are even free! And if you have money to spare, there are companies that can do the work for you.

Social media is a godsend for anyone who wants to get the word out about their product. By monitoring social media, you can estimate the success of your marketing strategy. In addition to this, you will have access to all the information you need in order to track current trends in your industry, allowing you to essentially tap into your customers’ minds. Furthermore, you can use online surveys or polls on your social media pages to get additional data on your customers. If you want a more detailed, qualitative approach, you can simply interview your buyers in person. Of course, this is a very time-consuming process, so your sample size will be significantly smaller than with an online poll. However, the information you get could be infinitely more valuable.

2. Let Others Do the Work for You

Creating entertaining and informative posts on your social media pages will definitely boost your post engagement. However, there is only so much you can do on your own. A lot of the times, it is best to let your customers do the advertising for you. It can be something as simple as asking certain questions from you customers and using those in your marketing.

Or who do you think is better suited to tell about your product. Your customer that is extremely happy with your product or service, or you? Even if you would like to think it is you, most of the time it is your customer.

3. It’s a Numbers Game

Don’t get discouraged if you don’t see an increase in revenue from the get-go. A large part of marketing is not convincing someone to buy a product, but simply making them aware of a brand. Over time, as they see it in more places, they start to trust a business and eventually purchase a product or service. But even if we are talking about your current customers, the majority of your advertisements will not directly lead to purchases. Only a small percentage of people who see your advertisement will be interested, and of the interested ones, only a small percentage will actually buy your product. 

This is why it is important to just keep working. Keep sending those e-mails (e-mails have one of the highest conversion rates – according to the Data & Marketing Association, businesses on average make $44 for every dollar spent on e-mail marketing). Keep printing those business cards and handing them out. Keep engaging with your customers. Of course, you should always keep in mind that, despite marketing being a numbers game, the quality of your advertising and promotional campaigns is an important factor. When sending e-mails, think of some eye-catching subject lines. When you are making business cards, make them appealing to the eye with interesting designs and color schemes. 

Whichever way you choose to proceed, always remember that it takes a lot of effort and a lot of time to convince someone to purchase your product.

Closing Words

These are only some of the most important marketing tips for small business owners. You can check out other posts on our blog for more ideas on how to promote your business and, of course, if you want to let your customers speak for you, try our free tool for gathering feedback and reviews.

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