testimonials generator

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Faking testimonials is a bad idea. 

While you might be tempted to use a testimonials generator that helps you write testimonials in bulk, don’t fall for it!

However, there is now a solution available that generates authentic testimonials.

Let’s take a look.

Why You Should Never Fake Testimonials

Fake it ‘til you make it?

There are times when this piece of advice is golden, but it is not the case with testimonials.

You might feel tempted to turn to a testimonial generator or buying reviews, especially if you have a hard time collecting testimonials from actual customers.

But listen to me when I say: Don’t do it!

Let’s see what are the reasons for not faking testimonials.

1. Testimonials Build Trust

Let’s get back to the basics and consider the main idea of having testimonials in the first place.

Why are you showcasing testimonials from your happy customers?

To build trust and credibility for your company!

And what is not great for trust and credibility?

Well, lying and faking is definitely not great.

Social proof is the phenomenon behind the power of testimonials. It makes people follow other people and trust what they trust.

However, if it is apparent that you are not supported by other real people (because you use fake testimonials), you will lose any credibility you might have had.

You can see below how much people hate it when companies censor their reviews… Now imagine the reaction to completely made up reviews!

authenticity of online reviews

2. Don’t Miss Out on Customer Feedback

Another thing that you will miss if you start generating testimonials is learning what your customers think about your products and services.

The process of asking for testimonials and reviews can reveal if people are unhappy with the service or product.

Even if you think you provide excellent service, your customers might think otherwise. You will never know unless you ask for customer feedback!

Besides, the customers who give negative reviews are easier to turn into happy and loyal customers than those who never tell you about their opinion.

3. Fake Reviews Are Borderline Illegal and Damage Your Reputation

Companies have been sued and fined for fabricating fake reviews on third-party review sites.

Even if you are only showing reviews and testimonials on your own website, which is not under the terms and conditions of one of the external reviews sites, you run the risk of losing your online reputation.

Your clients will spot the fake testimonials from things like language, weird made-up names, writing quality, and overwhelmingly positive comments.

Testimonial generators use AI and the texts that they produce often look more like copy than an actual honest review.

Furthermore, if new customers read and believe your fake positive testimonials, they will have high expectations. Will you be able to live up to their expectations?

If not, that is more damage to your business and reputation.

fake testimonials

Collect Authentic Testimonials Automatically

Trustmary is a tool for getting authentic testimonials and showcasing them automatically.

Let me guide you through the software and show some examples of testimonials.

Request Testimonials and Customer Feedback with Easy Survey Templates

With the user-friendly software you can create feedback surveys for any need, and transform positive feedback into public testimonials.

We offer many templates that you can use as such, or modify them to fit your needs.

The survey templates are fully customizable in terms of questions, question types, length, rules and conditions, and even the layout such as choosing the right colors and showcasing your brand’s logo.

When you embed the survey on your landing pages and emails, and send it to your customers regularly, you can automatically collect feedback and testimonials.

One of the most effective ways to collect feedback and testimonials is conducting an NPS survey.

It asks every respondent the question “How likely are you to recommend our product or service to a friend or colleague?”

The answer is given on a scale from 0 to 10. The customers can also leave open feedback.

Those respondents who gave a high enough score are given a chance to leave a public testimonial or video testimonial.

You get two birds with one stone: constructive feedback and testimonials!

asking for testimonials

See further tips on how to get testimonials:

Display on Your Website

The testimonials and reviews can be directly moved to your website, or you can hand pick the ones you want to display.

Displaying testimonials is made classy with the various testimonial widgets you can use.

Try some of these:

  • Testimonial carousel
  • Testimonial wall
  • Pop up testimonial
  • Lead generation form with testimonials
  • Video testimonials
  • Inpage testimonial list
  • And much more!

Pro tip: you can also import reviews from external sources like Google and Yelp, and create a stylish widget for your website.

Here’s a real example from our client Windward Software:

testimonials widget

Authenticity through Personal Details

Reviews and testimonials behind a username or made-up name are suspicious.

Trustmary lets you ask the customers for additional information such as name, location, organization and profession.

You can decide which details you want to ask. The more information you collect and display, the more credible the testimonials are. 

On the other hand, people might be hesitant to share too many details about themselves online, especially if your customers are individual consumers. Business clients are often willing to share more.

Automate the Process and Save Money

If you earlier asked for testimonials by sending a separate email by hand, after implementing Trustmary you can forget that.

Once you get a new client, add their contact information to a contact list on Trustmary. After that you can automatically send feedback surveys to all your customers e.g. four times a year.

To further automate the process, use Zapier integrations to connect Trustmary with your CRM system, or implement a native integration to Pipedrive or HubSpot.

This way you can use the CRM workflow and its activities as a basis for more automations

You can target specific touchpoints in the customer journey, such as first purchase, a meeting, or re-purchase, and ask for feedback regarding those events specifically.

Automations with CRM save you time and money. You can focus more effort on the core functions and other tasks!

automated feedback collection

How to Get More Testimonials

The first rule of receiving praise and positive feedback is to earn it.

We have a great tool, but we cannot help with your overall customer experience. That is something you have to figure out and improve.

But we have a free tip: listen to your customers!

If you get negative or constructive feedback, you are still winning. Your customers are willing to give you a chance to develop and improve your business.

So, you have to start providing great service, amazing products and phenomenal customer experience in order to get positive feedback and testimonials.

That is what makes your business grow.

feedback flywheel for business growth

FAQ

What is a testimonials generator?

Oftentimes testimonials generator refers to a tool that creates mock testimonials for your business. However, we do not recommend using such tools. Instead, try Trustmary for collecting authentic testimonials from your existing clients.

How to create testimonials automatically?

You can use Trustmary to automate your feedback process and ask for testimonials without any manual work. You can also automatically showcase the collected testimonials on your website, or choose to hand pick the ones that you want to display with the cool-looking widgets.

Collect testimonials for free!

Get testimonials from your happy customers and show them off with Trustmary’s extensive widget library!

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