Artificial Intelligence is getting more and more important in all aspects of our lives.
This of course affects current marketing trends as well.
Here’s a quick overview of AI marketing trends in 2023 and AI marketing tools that you should check out.
You probably know that AI is a thing, but maybe you consider it something out of a sci-fi movie or something that will happen in the future.
But no: it is happening all around us all the time.
You already use Google, you play online games against the computer, you rely on Netflix to give you the best recommendations, and you might use Siri or Alexa to answer your random tricky questions.
Those are all driven by artificial intelligence.
And let me tell you that AI has also created some parts of this blog.
The textbook definition of AI according to Britannica:
“Artificial intelligence (AI), the ability of a digital computer or computer-controlled robot to perform tasks commonly associated with intelligent beings. The term is frequently applied to the project of developing systems endowed with the intellectual processes characteristic of humans, such as the ability to reason, discover meaning, generalize, or learn from past experience.”
This means that machines and robots are able to process information, learn from it and draw conclusions.
AI has been around for decades. The first theory about machine memory and machine learning was generated by Alan Turing in the 1930’s, and the first AI program was written in 1951 by Christopher Strachey.
The history of AI is already long and very fascinating, and I could talk about it for ages, but let’s move on.
You have probably seen movies and heard about the concerning outlook for the future, where Artificial Intelligence reaches the same capabilities as the human brain and machines take over the world.
Although the ultimate goal for AI research and development is to reach the intellectual ability of a human, we are still far from that.
In 1950’s the before mentioned Alan Turing developed the Turing test, in which interrogators try to determine whether they are talking with a human or with a computer.
To this date, no machine has been able to pass the test, aka pretend to be a human.
So: you don’t have to be scared of AI. It won’t plot an uprising, but it can certainly help you in your daily life!
The 2021 Marketing AI report by Drift reported that
And how advanced are marketers with the use of AI and what is holding them back?
Concluding on these facts, now is the time to jump in and implement AI in your marketing strategy.
If you start now, you can catch up on the most advanced marketers.
In the future, AI marketing tools will be even more commonplace and sophisticated than they are today.
Here are 7 examples of AI trends that are happening right now in digital marketing and will grow in the future.
Segmenting your customer base is vital for targeted marketing, and AI will be able to do it faster and more accurately than ever before.
Automating the customer segmentation spares you lots of time.
It allows you to provide more personalized content and cater to the interests of a specific target audience(s).
Different AI software solutions can segment your audience based on various criteria, such as demographics and behaviors.
AI will be able to analyze customer data and behavior to predict future trends and needs, so you can adjust your marketing strategy accordingly.
AI uses algorithms and internal and external data to provide you with actionable insights about customer behavior and how it will change in the future.
Chatbots powered by AI will be able to have more natural conversations with customers and provide them with the information they need.
You don’t have to script the interactions between customers and chatbots, as AI technology can use machine learning and natural language processing to create natural conversations with the users.
AI chatbots learn from previous interactions and improve the answers each time.
Chatbots will be more and more important, as customers want quick answers to their questions, and conversational marketing is exploding.
AI will be able to identify individual preferences and make recommendations for products and services that are more likely to be of interest.
In the process, AI product recommendation tools analyze search intent and online browsing behavior.
When customers get more personalized recommendations, they are more likely to purchase.
This is where Trustmary has created a cutting-edge AI solution: Trustmary review score.
It automatically showcases the best review content for each customer.
If you already have Google reviews, you can create a branded widget with them by typing in your location below ⬇️ ⬇️ ⬇️
AI can help you quickly create targeted, personalized content for your marketing campaigns, based on customer data and behavior.
At the moment, AI can create mostly written content, but perhaps in the future it will help with audio and video content as well.
Most of the time the content created by AI copywriting tools still requires some human editing.
According to experts, ranking in Google with organic content will become harder and harder, so you need all the help.
In the context of AI writing and 2023, one cannot simply ignore ChatGPT, released in December 2022.
Progressive content marketers have been experimenting with it and sped up their content creation process.
You can use ChatGPT to make a list of target keywords, outline your article, write sections of your article, and even generate social media posts to promote your article.
Be sure to give ChatGPT specific notes about the voice and tone you want it to use.
AI works best if you collaborate with it. You can use ChatGPT to help with each phase of your project. But, for best results, manually edit as you go.
Sometimes situations change quickly, and your marketing campaign might not be the optimal one for the moment.
With artificial intelligence tools, you’ll be able to adjust your marketing campaigns on the fly, based on customer interactions and feedback.
You don’t have to settle for the information of yesterday – get the newest insights with the help of real time data analysis.
AI can provide you with detailed insights into your marketing campaigns, including which elements are most effective and which need to be improved.
The data on each customer is so vast today, that you don’t basically stand a chance without AI.
Also, with AI powered marketing analytics tools you can connect different metrics and avoid data silos.
Now that we have discussed some key trends in artificial intelligence and digital marketing, let’s see which tools you could implement to leverage the above-mentioned benefits and become an expert in digital marketing.
Trustmary is a review marketing tool that enables you to:
Trustmary brings AI to review marketing. It helps you find the most positive and powerful reviews by analyzing the content and assigning a Score from 0 to 100. As a result, you can see in one glance which reviews are worth publishing on your website. You can even let Trustmary automatically prioritize the best reviews in your review widgets.
10Web’s AI Website Builder helps you build, design, and publish a professional custom website with the help of AI in minutes. All you need to do is answer a few simple questions about your business, let AI generate tailored content and images based on your answers, customize your website to the fullest, add more pages, and complete your website.
Ortto is an audience segmentation software that helps you target specific target audiences and understand their customer experience.
Phrasee is an ai powered deep learning software that lets you optimize your brand language and create better copy.
Pssst… There are many other AI tools for content creation that you might want to check out, spanning from AI copywriters to PowerPoint presentations.
ManyChat is a chat management tool that creates personalized conversations in social media platforms like Facebook Messenger and Instagram direct messages.
Grammarly is an intelligent proofreading tool that helps you create more professional content by checking your grammar and spelling.
SurferSeo is a marketing AI tool that helps you with search engine optimization by auditing existing copy and picking keywords for you to use.
Smartly.io is one of the AI marketing tools that allow you to test out the best performing ads on social media channels. You can manage all your social media marketing on one single platform.
Socialbakers is another platform that cuts your social media marketing team some slack. It lets you manage all your social media profiles on a single dashboard. It is especially useful for tracking the success of your influencer marketing.
Brand24 is an online brand reputation management AI tool that uses sentiment detection. It tracks where your brand is mentioned and lets you react to positive and negative customer feedback.
Seventh Sense is an email marketing software that tracks your customers’ behavior to determine the best time and frequency to send them emails.
WellSaid Labs is an AI Voice Generator that works on your browser. You can turn a piece of text into audio that you can use in e.g radio marketing. WellSaid Labs uses machine learning to model AI voices after human voice actors.
Tidio AI is a collection of tools and features that enable businesses to automate their customer service, boost conversion rates, and improve overall efficiency with the help of artificial intelligence. Also, it aids your customer service team in providing outstanding experiences, boosting sales, and increasing clients’ satisfaction with your brand.
At Tidio, customers will be able to get the AI technology for their business at a fraction of the price presented by other providers on the market.
Movavi Video Editor is full-fledged video editing software with both basic and advanced tools. Among them are an AI background remover that replaces any background even without a green screen; an AI noise removal that makes the audio clearer, and an AI-powered motion tracking that can make clip-art objects move when you edit video.
AIContentfy allows businesses to scale their content creation efforts with AI. Generate hundreds of SEO-friendly posts and publish them directly into your CMS. The tool also handles internal linking for you.
Writesonic is another AI writing tool that is a great ChatGPT alternative for content teams. With advanced natural language processing, it enables you to produce SEO-optimized and plagiarism-free content for various uses.
Rapidely is an AI content creation tool for social media content. It gets you personalized content ideas including visuals and captions. The tool builds a customized social media content strategy that addresses your specific objectives, niche market, content pillars, and tone of voice.
Storydoc is an interactive AI presentation maker for businesses. Storydoc’s AI does the heavy lifting for you when making any type of business presentation and helps you increase lead engagement and conversions. Use it to create effective sales and marketing collateral, no design skills needed.
Visme is premium all-in-one content creation and team collaboration tool that empowers you to create beautiful marketing content without an extensive design skillset. Visme provides an AI-powered Brand Wizard that makes sure all your content is up to brand, a library with thousands of professionally pre-made marketing templates, and interactive design assets for different media outlets.
Pitch Avatar by ROI4Presenter is an AI-powered presentation tool that creates human-like avatars, generates scripts and voice-overs in every language, answers questions, and keeps listeners engaged for effective presentations, eliminating repetitive answers. It empowers you to deliver personalized content, increase conversion rates in demo meetings and calls, and generate leads. With intelligent capabilities, it makes your presentations unique and appealing, while detailed analytics offer valuable insights into audience engagement.
ContentatScale.ai is a content marketing tool designed to empower SEO marketers with high-quality, engaging content creation. It’s an advanced AI blog generator running on 3 AI engines, it can generate fully original, long-form SEO-optimized blog posts exceeding 2,500 words in just five minutes. By analyzing top-ranking content from Google, the platform ensures research-backed posts.
Intellimize is a platform that offers AI-driven website optimization with flexibility. It allows you to drive 1:1 personalization at every touch point and to every new visitor. Intellimize’s generative AI provides copy suggestions that make your content more engaging and informative.
We have covered the basics of artificial intelligence, current digital marketing trends and AI tools that you can use in your marketing strategies.
It is time to draw conclusions and sum up the benefits of implementing AI powered marketing tools in your marketing strategy.
Artificial intelligence marketing tool can e.g.
AI marketing solutions eliminate human error in tasks that require precise data collection and analysis, but some things they can never replace: emotion and humanity.
Trustmary is a young marketing technology company that aims to create better AI and machine learning tools in the future.
If you want to be first in line when the new AI marketing tools are developed, stay tuned!
In the meanwhile, why not start collecting social proof for your brand?
Trustmary also offers lead generation widgets, such as inpage forms and chatbots.
What are AI marketing tools?
AI (artificial intelligence) marketing tools are softwares and online tools that use machine learning and artificial intelligence as a basis for their functions. An AI marketing tool can collect information from the internet and use it to make predictions and track customer behavior.
What digital marketing trends are there in 2022?
Some digital marketing trends in 2022 include high demand for personalized experiences, conversational marketing, and the rise of artificial intelligence marketing strategies.
What is the benefit of AI powered solutions?
Using AI powered tools can help you draw actionable insights about current and future trends. It helps you generate and modify the best sales and marketing strategy for your business. AI tools also save you time and possibly money, and help personalize the customer journey.