Why Do Google Reviews Still Matter in 2024?

Aino ValtonenAino Valtonen
Last edited: April 8th, 2024

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Google reviews remain important in 2024.

And not just having Google reviews in general, but having a lot of them, good ratings, and getting them often.

Let’s go over some of the most important benefits and why you should continuously collect more Google reviews.

1. Google Reviews Add Trust and Credibility

The internet is infested with scammers and low-quality companies offering low-quality products and services.

Before deciding to purchase from a new company, consumers check reviews to find out if the business is trustworthy. Google reviews (along with Yelp, Facebook, and even social media comments) quickly reveal if previous customers have been unhappy or even scammed.

Google reviews are trusted because the company cannot remove them without a serious reason (such as fake reviews or insulting ones).

That’s why businesses with lots of good, recent reviews are more trustworthy and credible than those without.

2. SEO Benefits

Having Google reviews has heaps of benefits for search engine optimization. Here are some of the most important ones.

Local Search Ranking

One of the most direct impacts of Google reviews is on local search rankings.

Google’s algorithm favors businesses with more reviews and higher ratings, especially for local searches.

When people search for services or products in a specific area, businesses with more positive reviews are more likely to appear at the top of search results.

Screenshot from Google’s guidelines

Click-Through Rates (CTR)

High ratings can increase your business’s click-through rate.

When your business listing appears in search results with positive reviews, it is more likely to attract clicks, which is a positive signal to Google about the relevance and quality of your site.

Fresh and Regular Content

Google values fresh, regularly updated content.

Reviews add new content to your business listing continually, signaling to Google that your business is active and relevant, which can positively affect your search rankings.

User-Generated Content (UGC)

Reviews are a form of user-generated content, which can enhance your content strategy. UGC is perceived as authentic and can improve your site’s authority and relevance.

Trust Signals

Positive reviews serve as trust signals to search engines, indicating that your business is legitimate and well-regarded by customers.

Search engines aim to provide users with the most trustworthy and relevant results, so businesses with good reviews are favored.

Engagement and Interaction

Responding to reviews, both positive and negative, can further boost SEO.

Engagement shows that you value customer feedback and are active in managing your online presence, which can positively influence your search rankings.

Keywords in Reviews

Reviews often contain keywords relevant to your business.

When customers describe your products or services, they naturally use language that potential customers might use in their search queries.

These keywords in the reviews can help improve your site’s relevance in search results.

This has even more benefit to your business when you add Google reviews to your website.

3. Google Reviews Help You Improve Your Business

Reviews offer valuable feedback about your products or services.

Negative reviews, while not desired, provide insight into areas needing improvement, while positive reviews can guide your business strategy by highlighting what customers appreciate most.

The truth is, if you never ask for feedback, you miss the chance to improve the customer experience and bring your business to the next level.

4. They Offer A Competitive Edge

In a highly competitive market, having a substantial number of positive Google reviews can set your business apart from competitors, drawing more customers to your offerings.

Think about it this way. You see two businesses that offer the same service, approximately the same price, in the same area, and make all the same claims about their business.

Which one are you going to choose and why?

Maybe you’d toss a coin, or maybe you’d ask for recommendations.

And when no recommendations from your friends are available, you likely turn to customer reviews and choose the one that stands out.

5. Google Allows for Global Reach

As Google is widely used globally, having positive reviews on this platform can enhance your business’s visibility internationally, not just locally.

It is true that Google prioritizes local businesses in searches, but e.g. in branded searches, the Google listing will always pop up and showcase the company’s reviews.

For example, this is what pops up when you google “Trustmary”:

How to Get More Google Reviews?

Now you know why Google reviews still are crucial in 2024.

But I’m sure you still have some questions. How to get more Google reviews? Isn’t that kind of tedious and time-consuming? What if I get negative reviews and they harm my reputation?

So, you want to have a solution that helps you:

  • Get more Google reviews
  • Manage your online reputation
  • Notify you about your new reviews
  • Add Google reviews to your website
  • Capture the negative feedback as well
  • Automate the whole process

Luckily, you have come to the right place.

Trustmary is a review tool that does all this and more.

  • Collect feedback and reviews from your real, verified customers automatically.
  • Separate the constructive feedback from public reviews to guard your online reputation.
  • Measure your overall customer satisfaction while maintaining a good Google review rating.
  • Stay on top of your new reviews.
  • Use Google reviews on your website.

Try now for free, and don’t hesitate to book a meeting with our experts if in doubt.

Aino Valtonen
Aino Valtonen
Aino Valtonen is a Growth Marketer at Trustmary. With a background in Linguistics, she is an expert in language and communication, as well as local SEO and review marketing.


Trustmary is the most effective way to convert more sales by improving digital trust.