Trusted Shops vs. Trustmary: A Comparison

Erica YlimäkiErica Ylimäki
Last edited: June 18th, 2024

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Building trust and gathering customer feedback are crucial for success.

Two leading platforms in this domain are Trusted Shops and Trustmary.

While both offer valuable tools for improving customer trust and collecting reviews, they have distinct features and benefits. Let’s dive into a detailed comparison to help you decide which one suits your business needs best.

Trusted Shops: Building Trust Through Verified Reviews

Trusted Shops is a well-established platform, particularly popular in Europe, known for its comprehensive trust-building tools.

It offers product and service reviews, a trusted certification mark, and buyer protection.

Key Features of Trusted Shops:

  • Product and Service Reviews: Trusted Shops provides tools for collecting and displaying reviews.
  • Trustmark and Buyer Protection: The Trusted Shops Trustmark is recognized across Europe, offering a 30-day buyer protection guarantee that increases consumer confidence.
  • Easy Integration: The platform is compatible with popular e-commerce systems
  • Management Tools: Businesses can manage reviews efficiently through the Review Inbox, ensuring they respond promptly to customer feedback

Trustmary: Transforming Customer Feedback into Actionable Insights

Trustmary is a Finland-based company that focuses on creating video testimonials and automating customer feedback to improve businesses’ credibility and conversions.

trustmary personnel laughing at how easy the software is to use

It is particularly strong in turning customer experiences into powerful marketing content.

Key Features:

  • Review Import: Import reviews from all third-party sources
  • Review widgets: Add social proof to your website with ease
  • Lead generation widgets: Boost website performance with chatbots, lead generation forms and exit-intent popups
  • Video Testimonials: Trustmary excels in collecting and displaying video testimonials, which are highly engaging and persuasive.
  • Survey Automation: The platform automates the process of collecting feedback through surveys, making it easy for businesses to gather insights continuously.
  • Review Management: Trustmary provides tools to manage and showcase reviews effectively, including integrations with various platforms for seamless operation.
  • Analytics and Insights: Detailed analytics help businesses understand customer sentiment and make data-driven decisions​

Trusted Shops vs Trustmary: Comparison of Features

FeatureTrusted ShopsTrustmary
Primary FocusTrustmark certification, product, and service reviewsVideo testimonials, automated customer feedback
Trustmark CertificationYesNo
Buyer Protection30-day guaranteeNo
Video TestimonialsNoYes
Survey AutomationNoYes
Review ManagementYesYes
Easy IntegrationYesYes
Detailed AnalyticsBasicAdvanced
Ideal ForE-commerce businesses in EuropeBusinesses looking for engaging testimonial content, including e-commerce operators

Which One Should You Choose?

The choice between Trusted Shops and Trustmary depends on your specific needs and business goals:

  • Choose Trusted Shops if:
    • You need this specific trustmark certification to build consumer confidence.
    • Buyer protection is a priority for your customers.
  • Choose Trustmary if:
    • You want to utilize video testimonials to create compelling marketing content.
    • You want to leverage product and service reviews to improve SEO and increase click-through rates.
    • Automating the feedback collection process is important to you.
    • You need advanced analytics to gain deeper insights into customer sentiment and behavior.

Both platforms offer valuable tools to enhance your business’s credibility and customer trust.

If you want to use both, you can import Trusted Shops reviews to Trustmary and add a Trusted Shops review widget to your website.

Consider your specific needs and objectives to determine which platform aligns best with your strategy.


What is Trusted Shops?

Trusted Shops is a platform that provides trust-building tools such as product and service reviews, trustmark certification, and buyer protection.

What is Trustmary?

Trustmary focuses on automating customer feedback and creating video testimonials to enhance business credibility and conversions.

Which platform offers buyer protection?

Trusted Shops offers a 30-day buyer protection guarantee, while Trustmary does not provide buyer protection. Trustmary is a B2B software where customers can leave reviews.

Can I collect video testimonials with Trusted Shops?

No, video testimonials are a feature specific to Trustmary.

Is it easy to integrate these platforms with my e-commerce system?

Yes, both Trusted Shops and Trustmary are designed to integrate easily with popular e-commerce platforms.

Erica Ylimäki
Erica Ylimäki
Erica Ylimäki is a Growth Marketer at Trustmary. She is an expert in how to grow the organic traffic of a business with effective SEO strategies, and how to utilize reviews on different CMS and platforms.


Trustmary is the most effective way to convert more sales by improving digital trust.