Balanced Growth Boutique: Improving Google Profile and Website with Reviews

Aino ValtonenAino Valtonen
Last edited: May 6th, 2024

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Balanced growth crew

Balanced Growth Boutique is a dynamic marketing agency specializing in improving businesses’ Google visibility through advertising and SEO. The company uses Trustmary to collect reviews and showcase them on its website and social media.

Balanced Growth Boutique, founded in 2020, is a marketing agency that mainly focuses on Google Ads and search engine optimization. In other words, they help businesses gain visibility in Google searches.

The company consists of a few marketing professionals. The team functions as an extension of their clients’ marketing departments, often collaborating with a network of experts, such as SEO consultants.

– The name of the agency is inspired by the principle that work should not override one’s personal well-being. Thus Balanced Growth Boutique, explains CEO and founder Mikko Rindell.

Mikko Rindell portrait

Surprisingly easy way to manage Google reviews

Rindell has extensive experience in marketing, having founded agencies and worked as a Google Ads and HubSpot consultant, to name a few roles.

– I also wanted to join an in-house marketing team, so I worked in a couple of SaaS companies that were going international. During those times, I experienced the hurdle of collecting reviews manually and how much time it takes, he reminisces.

The introduction to Trustmary came through a mutual client. Balanced Growth Boutique was helping the SaaS company Sellai with Google visibility, while Sellai was successfully collecting client feedback and testimonials.

Familiar with the older concept of Trustmary, the new SaaS aspect intrigued the team. 

– I wanted to improve our Google profile with reviews, and Trustmary seemed like a good fit. A trial run last spring also demonstrated how easy it was to install a Google review widget to our website, which I was positively surprised about, Rindell says. 

balanced growth review widget

– Trustmary also offers a sense of security with Google reviews. Sometimes a review that we know someone has written hasn’t been updated in the Google profile, or a review has randomly disappeared. But with Trustmary’s review forms, we know that the reviews are saved in the system and the client feedback is not lost.

Even though the platform is easy to use, there was a time when Rindell needed help with using Trustmary. He immediately received help through the chat.

– After that, I figured paying that small amount monthly for the service was a no-brainer!

Effortless solution for client testimonials

At the moment, Balanced Growth Boutique uses Trustmary’s widgets to showcase reviews from clients and partners. The agency’s client story pages are complemented by clients’ comments collected with Trustmary.

– The testimonials on our website are a game changer for brand credibility. It’s much more credible when we can showcase client’s comments compared to just client logos, Rindell rejoices.

balanced growth client page example

Without Trustmary, there would be a noticeable gap in the company’s toolkit for elevating client engagement and showcasing authentic experiences.

– Anyone who knows how much time writing case stories or hunting for client reviews takes can appreciate the automation abilities. Especially in a smaller company with fewer resources, using a tool like Trustmary can truly simplify highlighting client experiences.

Rindell is already excited about the plans to extend Trustmary’s usage to regular feedback collection.

– Now I know that when the time is right, I can use Trustmary to bring client feedback processes to the next level.

Worthy of recommending to clients

Recently, Balanced Growth Boutique joined Trustmary’s partnership program

Clients have already responded positively to Trustmary as part of the agency’s service package, appreciating its simplicity and effectiveness.

The decision to become a Trustmary partner was driven by a history of HubSpot consulting and the appeal of a user-friendly product. 

– It comes naturally to me to consult people with using new platforms, especially with an easy product like this, Rindell says.

The program is still in its early stages, but the potential is evident.

Key Benefits

  • Easy way to collect client reviews
  • Saving time while acquiring social proof
  • Boosting Google business profile
  • Building more trust on the website
  • Complementing client stories with reviews
  • Secure platform to save client reviews

Features in use

Aino Valtonen
Aino Valtonen
Aino Valtonen is a Growth Marketer at Trustmary. With a background in Linguistics, she is an expert in language and communication, as well as local SEO and review marketing.


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