Digital marketing is among those industries that show zero sign of slowing down. With every passing year, more and more brands are investing in their web presence. According to a recent report, the global digital marketing market is to reach $786.2 billion by 2026.
With optimized workflows in the marketing area, companies can attract even more customers. However, workflow optimization can require some serious investment of time and money initially.
This post covers the best practices of optimizing your marketing workflows, and introduces some of the top tools to help you.
Optimizing workflows means doing a better job of achieving your business objectives.
It is the process of adjusting your marketing efforts based on the gathered data. All these alterations and improvements are possible with marketing applications and strategies.
This section will cover some of the best practices and tools that can help you optimize your marketing workflows.
Don’t forget to also plan your resources accordingly. Project management systems can help you a great deal with that.
Optimization of marketing workflow isn’t particularly hard. Simply focus on the following best practices and spread your products and services to even larger audiences:
If you want to increase your traffic and optimize your marketing workflows, begin with your target audience and buyer persona.
It is quite probable that you already understand the nature of your target audience. However, it is important that your research on them is up to the minute.
While carrying out your research, data you might want to explore include:
With all these details available, you can better grasp the purchasing patterns and preferences of your target market. It helps you determine the best channels to connect with them and their response to a certain marketing campaign.
If you want to target audiences in different parts worldwide, learning about them can get tricky due to geo-restrictions. For this, you can switch to VPN to bypass geographical limitations and fulfill other marketing purposes.
Learn how VPNs work by comparing different options available in the market, like NordVPN with ExpressVPN, for example, and find a provider that would help understand your audiences’ needs. The more you learn about your target audience and their requirements, the more effective your marketing campaigns will be.
Marketing data illustrates the performance of your marketing software and strategies.
Collect related data and monitor the metrics of the marketing workflows to learn about any potential inefficiencies and ways to fix them. Track the performance of campaigns, analyze the data, and make adjustments as required with the help of different tools.
What’s more, during data analysis, look for patterns and trends that can help you with the optimization of workflows.
For instance, you can analyze which type of content performs well, which channels drive the most traffic, and which content pieces create the most engagement and make data-driven decisions as a result. There are various social media analytics tools that can help you with that.
Although marketing demands a human element, you get the chance to focus on higher-level tactics by automating manual processes.
With a little help from ready-made tools or custom-tailored solutions created by your development team, you can automate certain operations in just a few clicks. A multi-faceted tech stack will not only make the team more productive but also churn out better and more accurate results. Furthermore, having a SaaS management system that optimizes the use of all the software and tools used in the workflow will allow you to make the best possible use of your resources.
Workflow automation enables you to:
SEO, or search engine optimization, is a process of improving the website to increase its visibility to search engines. The higher a site ranks, the more likely it is to generate traffic, which increases engagement and sales consequently.
Search engines, like Google, look for content relevant to what people are searching for every now and then. When the search engine notices that your content addresses the user’s query, it scans the usefulness of your content.
In order to rank higher on Google, make sure your website has the following:
You can also optimize your marketing workflows by shifting your focus to overall conversions instead of leads.
Tracking only leads or paying customers usually leads to a false sense of failure. Thus, it is important to understand that not every site visitor is going to be a lead.
It is always better to concentrate on conversions than on leads you get from a particular promotional campaign. This can include anything, from newsletter signups to whitepaper downloads and social media follower expansion.
A marketing campaign can still be successful if it helps you expand a certain area of your digital marketing.
It costs you more to acquire new ones than to retain existing customers. So, it is always better to look after your current customers, which is called remarketing.
Try to find different ways of keeping your current customers engaged. You can also display your ads to them when they visit another website. With remarketing, you get a specific target audience and help to improve ad relevancy.
One good example is Facebook advertisements. You can run remarketing ads to encourage visitors to revisit your site to continue shopping or invite previous customers to check out your website for new deals.
A marketing tool can be a method or application used to promote products or services to drive sales.
Here are the top five tools that can help you facilitate your marketing responsibilities and optimize marketing workflows consequently:
Hotjar is a specialized tool trusted by over 350,000 organizations across 184 countries. It enables you to analyze and understand the behavior of users visiting a site or using an app.
One of its key features is heatmaps that help you better understand what users find engaging on your site. The feature also offers the assessment of visual representations of their taps, clicks, and scrolling interactions with the pages.
It also allows you to see how users interact with your site with real visitor recordings. Other notable features of Hotjar that are useful for optimizing marketing workflows include surveys, user-generated feedback, and form analysis.
All in all, some useful features of Hotjar include:
Mailchimp is a marketing automation platform known for its capability to create and analyze ad and email marketing campaigns. It offers tools for content creation, insight, and automation.
Mailchimp lets you draft professional emails for your clients, customers, and other interested parties and boost sales. You can use its pre-designed email templates and drag-and-drop builder to create engaging emails. Furthermore, this tool enables you to manage multiple email campaigns and monitor all of them.
Here are the key benefits of using Mailchimp for workflow optimization:
Trustmary is a marketing tool that helps you use all your social proof to the maximum advantage with reviews and testimonials. Social proof is an important factor in lead generation and conversion optimization, as customers are most likely to trust you after reading authentic reviews or recommendations from other people.
Trustmary lets you collect reviews automatically and showcase them in a way that has the maximum effect on conversions. The intelligent algorithms find your best reviews and highlight them on your website in the smartest ways.
Advanced users can even automate the whole feedback collection process and turn positive feedback into public testimonials.
Using Trustmary eliminates many tiring tasks, such as:
HubSpot CRM is a marketing platform for marketers to help streamline sales, customer service, accounting, marketing efforts, and management. It comes with software, integrations, and resources required to connect marketing, sales, content management, and customer service.
The solution has many features, such as live chat, email templates, dynamic lists, and forms for lead capture. These powerful features enable users to improve their connection with customers and increase revenues based on various interaction channels.
Here is how HubSpot CRM helps optimize marketing workflows:
SEMrush is among the leading digital marketing tools you can leverage to plan and run SEO strategies. It enables you to search relevant keywords for your site, track competitors’ SEO strategies, and generate SEO-optimized content. What’s more, SEMrush helps you with PPC (pay-per-click) advertisement campaigns and drives your business sales.
The tool also maintains your current traffic, looks for better advertising opportunities, and designs a more effective link-building strategy. It also meets your search engine marketing (SEM) needs, like organic traffic insights, backlink analysis, competitive research, etc.
The main features of SEMrush are:
Read more about the tool and its pros and cons from this SEMrush review.
No matter what your business is, optimizing your marketing is necessary to expand your audience and drive your conversions.
Without a proper workflow, running your marketing campaigns can lead to missed deadlines, communication failures, and other problems.
By optimizing your marketing techniques with dedicated workflows, you’ll get the ability to generate higher revenue and customer retention.
What are the common marketing workflows used to brand the business nowadays?
The main marketing workflows you can expect to come across are email marketing, search engine marketing, social media, content marketing, and paid search workflows.
How can marketing workflow optimization benefit businesses?
Marketing workflows are known for helping companies with keeping all team members and stakeholders in the loop. These workflows are also valuable for improving project management, avoiding duplicate work, and increasing the success of promotional campaigns.
What are campaign workflows in marketing?
A campaign workflow is a vital part of the marketing function. It helps marketers effectively manage marketing campaigns, from creating campaign briefs and design workflows to distributing and monitoring performance.
What is remarketing?
Remarketing is a marketing method that enables you to re-target your site visitors or engage with your existing customers. This strategy works great for reaching the target audience, boosting sales and conversion rates, and improving engagement.