9 Best Social Proof Podcasts Worth Listening To

What is Social Proof?

Let’s have a quick recap of what social proof actually is. 

Social proof is a psychological phenomenon where people look to the actions of others to guide them on how to behave. 

It’s particularly useful as a marketing tool for companies who can use testimonials and reviews from existing customers to provide social proof for new customers. 

At Trustmary, we know everything there is to know about social proof. Check out our social proof archives for why, when and how to use social proof in your marketing. 

How To Listen To A Social Proof Podcast

Before we run through 9 of the best social proof podcasts out there, let’s take a look at how you actually listen to podcasts. 

As the quality of podcasts has increased over recent years with so many recording softwares available for free, so has consumption.

383.7million people globally listened to podcasts in 2021, and that number is expected to rise to 504.9million in 2024!

While those numbers are mind-blowing, it means listening to good quality content for free is easy. 

And the easiest way to do so? 

Well, two thirds (65%) of people listen to podcasts on their smartphone, whereas a quarter will choose their computers instead. 

However, you choose to listen to your podcast, there are a number of streaming apps that you can use to listen and subscribe to your favorite podcasts, so that you never miss an episode. 

Here are 7 of the best apps for streaming podcasts:

• Spotify
• Apple Podcasts
• Google Podcasts
• Audible
• Player FM
• PodBean
• Stitcher

9 of the Best Social Proof Podcasts Worth Listening To

So you want to know about how you can use social proof for your business?

Well, you’ve come to the right place. 

The best social proof podcasts provide real life examples and helpful hints and tips that you can use to leverage social proof. 

We’ve outlined 9 of the best social proof podcasts for you to subscribe to: 

Customer-Led Growth by Trustmary

Trustmary’s podcast concentrates on three main topics:

1. Social proof in marketing
2. Using social proof in sales
3. Customer experience

In each episode, Trustmary’s CEO Johannes Karjula or CMO Arttu Haho talk with a different expert from a specific field who shares their insights to all listeners.

Few Examples of Topics Covered

• The role of authenticity when doing marketing
• Social selling and trust
• Principles of modern sales
• How to do marketing to a SaaS product
• Growth hacking
• B2B SaaS Marketing
• Insights on TikTok
  

The Social Proof Podcast 

The Social Proof Podcast is hosted by David Shands, Entrepreneur. David has been an authority in the entrepreneurship arena, helping individuals make the transition from their job to their dream. 

Along with Donni Wiggins, David interviews memorable entrepreneurs from leading companies to help small businesses  build, market, and monetize their ideas. 

With talented business leaders like Alphonso Dreher from AirBNB and Brett Berish from Sovereign Brands Group sharing their insights, this is one podcast not to be missed!

Our favorite episodes: 

Episode 24: Marquel Russell – Breaking The Buyers Defense

Episode 30: Willie Moore Jr. -Creating Influence Through Inspiration.

Brain Picker Podcast

And from the same team behind the Social Proof Podcast, comes The Brain Picker Podcast.

Capitalizing on the loyal community from the Social Proof Podcast, hosts David Shands and Donni Wiggins open access to live coaching sessions for small businesses in the US.

Pick the brains of two leading small business coaches and learn about how to build your business in these live workshops. 

Listeners can even apply to take part in the podcast and pick the brains of David & Donni themselves!

Our favorite episode:

Episode 3: A Mission Driven Business

Social Proof

Social Proof is a podcast all about influence: “In a world where anyone can call themselves an influencer, we dig into what makes certain people so compelling.”

Social media and influencer marketers Beth Stephens, Charlotte Banister and Nate Patterson are joined by special guests, from CEOs and  founders, to authors and influencers, to dig into what it means to build a personal brand and develop social proof.

For the lowdown on what it means to have real influence, build personal brands and have social proof, hit the subscribe button!

Our favorite episode: 

Episode 13: Rebelle Founder Shannon Siriano Greenwood on Finding Your Wolfpack

State of Customer Storytelling

Sam Shepler hosts the State of Customer Storytelling podcast which explores all things customer advocacy and customer marketing. 

Interviewing some of today’s top B2B marketing leaders, such as Russ Somers from Lytho and Ty Magnin from UiPath, each episode takes a fresh perspective on how to drive more revenue faster with high-impact customer stories.

Our favorite episodes;

Episode 18: The Fastest Way To Build Trust and Get More B2B Sales

Episode 12: Turning Buyers’ Pain Points into Relatable Video Stories

Prove Your Worth

“Getting noticed is not about being famous, it’s about showing up at the right time in front of the right people. This is also known as Social Proof.”

Reporter Kelsey Stewarts dives into the stories of successful business owners to give listeners the tips and support needed to build your social proof.

Episodes bust myths about owning a business and cover helpful tips for entrepreneurs, all while helping small businesses build social proof. 

Our favorite episode: 

Episode 4: Social Proof Success Live with Maleeka Hollaway and David Wright

Nudge

“This is not your average marketing podcast.”

If the science behind great marketing is your thing, then Nudge is the social proof podcast for you. 

Phill Agnew packs each 20-minute show with practical advice from marketers and behavioral scientists on how to use consumer psychology to grow your business. 

Nudge is fast-paced but still insightful with real-world examples that you’ll be raring to try out!

Our favorite episodes:

Episode 4: How social proof reduces theft and doubles sales

Episode 73: Why we can’t stop following the herd

Social Minds Podcast

If you’re after a straightforward, no nonsense podcast that delves into insights from marketing’s brightest minds, then look no further. 

Social Minds provides real case studies, genuine experts and actionable insights from the world’s biggest brands. 

Hosts Eve Young and Calum MacLeod interview leading marketers, with a social media marketing slant. 

Our favorite episodes: 

Episode 164: Don’t Feed the Trolls: A Linguist’s Guide to Navigating Verbal Abuse Online

Episode 181: Don’t Fear the Feedback: Why Reviews Are Your Most Neglected Essential

Customer Love Stories

This social proof podcast is all about brand fandom and how to build it. 

Each episode features a conversation between host Robi Ganguly and an industry leader. Together they explore what creates fans and how businesses harness the power of fandom to drive revenue, and much more.

Our favorite episode:

Episode 1: How does customer feedback create better products? Why do mission-driven brands produce loyal fans?

Conclusion

Podcasts are a great way to dive into your interests. 

Business podcasts in particular have a unique ability to help listeners learn through the genius business acumen and leadership experience of experts and other entrepreneurs

Social proof podcasts impart the vital marketing and business skills needed to demonstrate the benefits of your products and services to your customers. 

There are some great podcasts out there, from the Brain Picker master class from David & Donni, to the psychology-focused Nudge. 

Don’t forget to check out our new podcast:

Happy listening! 

Further Reading

The Definitive Guide for Understanding the Power of Social Proof

7 Real Examples You Can Copy of Using Fear of Missing Out (FOMO) in Advertising

Psychology behind Fear of Missing Out

How to Use Social Proof in Marketing