Having Google reviews on your website has never been this easy. Especially if you have a WordPress account.
Short version: All you need to do is install a Google reviews plugin to your WordPress website, and that’s it!
Disclaimer for those not wanting to install another WordPress plugin: It’s possible to skip installing a plugin, but it’ll require some more manual work to set up.
Let’s dive into the wonderful world of the Google review widget.
Before diving into the detailed instructions, let’s go over (very briefly) why embedding Google reviews and all types of online reviews to your WordPress website is a must, not a recommendation.
Like it or not, your customers share the experiences you provide them with the whole world.
In other words, they write Google business reviews and talk about you in chat forums.
Make sure that:
Here are three reasons why you should already embed Google reviews widget to your WordPress website.
Website visitors will google you because they want to validate if you can be trusted.
This is thanks to the phenomenon called social proof where people rely on other people’s actions as being correct.
Most likely, your potential customers will find your Google business page alongside some other platforms where other customers talk about your business.
Give your website visitors easy access to customer testimonials and show them Google reviews to stop them from leaving your site.
This can easily be done with a WP Google review slider or any other widget design.
It’s already been proven that companies that display reviews have a staggering increase in conversion rate.
The proof is in the pudding:
Improving conversion rates is great, but at the end of the day you’re generating more sales opportunities by embedding Google reviews to your WordPress website.
Adding Google reviews even to WordPress websites can have a significant impact on visibility on search engines.
Once you’re displaying Google reviews with Trustmary in the first place, you can easily set them to be search engine optimized, automatically.
Trustmary users don’t need to be coding wizards (or wizards at all, tbh) to get your embedded reviews to show on Google search results. All one needs to do is to set the toggle on to “Add structured data or reviews displayed in this widget to the website”.
This might seem gibberish to you now if you aren’t using Trustmary already. Trust me, it’ll make sense once you have the reviews embedded.
Sidenote: Because the process of adding structured data from the reviews is automatic, even all new reviews you get after creating a widget will become a part of the schema data.
Wouldn’t it be great if those five star reviews would show next to your company name when people Google places?
Now that you know why you need to display Google reviews on your WordPress site, let’s get go over how it can be done – in minutes.
Here’s a quick overview of what the whole process will look like, so you get the big picture first.
Now you have a clear understanding of what the steps are, let’s focus on the steps you as a WordPress website owner need to take.
Bear with me on this one. Below you can find a very detailed step-by-step installation guide that’ll make the whole process effortless for you.
No need to know a thing about coding!
You can also find the same instructions in video format here:
to save your API key and retrieve your organization’s data.
You can also select whether you would like Trustmary’s scripts to install automatically or to install them yourselves, but we recommend leaving the setting as is.
Luckily, this was the hardest part and it only needs to be done once.
Congrats on getting that out of the way. You’re now only a few minutes away from actually displaying Google reviews.
Now you need to import your Google reviews to Trustmary.
You can either do that here ⬇️
OR: Go to Trustmary, click Sources → Add
Fun fact: You can import reviews from other platforms as well! Including:
What’s even better is that you can use reviews from all the different sources within the same widget!
There are plenty of customization options to choose from when it comes to the design and layout of the review widget.
Even though you want to showcase all those juicy reviews on your website, you probably also want to make sure that it fits your brand.
You can use a custom font, and change the colors and layout of the review widget. Additionally, you can showcase them either as popups or as in-page widgets. It’s all up to you!
Get creative with it and test what looks the best on your WordPress site!
Now it’s time to add Google reviews widget to your website.
There are two steps involved – and you’re now racing to the finish line!
This can be found right next to the review widget you just created.
Add a custom HTML block and paste the script.
Tadá! All done.
Something only Trustmary can offer you is called a review score.
The review score is created based on extensive data and it allows us to tell you which reviews work the best. In other words, we can tell you which reviews have the biggest impact on your conversion rate.
Trustmary’s review score data is collected from real use cases and tests across different industries.
The factors that form the overall review score include:
However, that’s not even the best part.
The absolute kicker is that Trustmary will do all the heavy lifting for you. No need for any manual actions, as we’ll automatically prioritize which reviews bring you the best results.
Most companies struggle with getting reviews on a regular basis. If you’re one of them, don’t feel ashamed. Let’s change that together!
In case you need more Google reviews or any other type of reviews, Trustmary’s got you covered.
Having up-to-date reviews is important because
With a paid subscription, you can easily collect more reviews and collect Google reviews at the same time!
Once you’ve asked your customer for a review, you can collect Google reviews while you’re at it. This can be done automatically by adjusting the settings of the review request.
You can even encourage reviewers to share their reviews on their social media! It’s a surprisingly effective way to get some extra exposure for your business.
And there we go!
In case you missed it: Add your Google reviews to your website by writing your business to this Google search bar:
If your hunger for knowledge wasn’t satisfied, have a look at these resources next ⬇️
Is there a widget for Google reviews for a WordPress website?
There are plenty, but this Google review widget plugin is the easiest, best in use and free.
How do I show reviews on WordPress?
After installing Trustmary’s this review widget plugin you can focus on deciding in which way you’d like to display Google reviews on your website.
You can choose between in-page widgets and popups. Furthermore, you can also customize which reviews you’d like to show, to whom and how the widget itself looks like.
Where can I find a free Google reviews WordPress plugin?