How to Add Google Reviews to Website (for Dummies)
How to Add Google Reviews to Website (for Dummies)
November 12, 2025

How to Add Google Reviews to Website (for Dummies)

I’ll walk you through the easiest way to embed Google reviews on any website. I know next to nothing about coding, but even I can do this! To succeed in embedding reviews to your website, you’ll need a free Trustmary account, the name of your business or its address to create a Google reviews widget. […]
Erica Ylimaki Erica Ylimaki
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Reviews

Get the most out of your existing reviews – and how to get more!

Google Review Report: How to Turn Customer Feedback Into Actionable Insights Google Review Benchmarks in the UK in October 2025 Is Your Review and Feedback Process Top 1% Material?
Bad roofer reviews: How to React Reviews and Feedback in Home Improvement Companies: Survey Results and Insights Customer Review Analysis: Basics Explained
How Testimonials and Reviews Drive Success in The Travel Industry What Are First-Party Reviews And Why Do You Need Them? Why are my Google reviews disappearing?

Artificial intelligence

What you need to know about AI visibility and enhancing it.

AI Guide for Growth Companies: Visibility, Trust and Reviews Make Reviews AI Search Friendly: Practical Guide for All What Is AI Search? Top 3 Things to Know
How to Optimize for AI Search Engines: Down-to-Earth Guide for Traditional Businesses

Testimonials

How to get the most out of your testimonial content

The Psychology of Trust: Why Testimonials Convert Customers Faster Testimonials for Website – Typical Pain Points LinkedIn Testimonial Examples to Inspire Your Profile
WhatsApp Testimonials: Boosting Trust with Real-Time Reviews Top 7 Tips For Using Testimonials In Social Media In 2025 5 Reasons Customer Testimonials Matter for Freelancers
The Ultimate Guide for Collecting and Using Testimonials Using Customer Testimonials in Hospitality Industry Real Estate Testimonials: Boost Your Sales with This Strategy

Video Testimonials

What is needed to get video testimonials from your customers

Best Ways to Collect UGC Video Content The Definitive Guide to Creating and Utilizing Video Testimonials Successful Remote Video Testimonial Campaign – in 14 days!
Audio Testimonial Definition, Benefits, and Use Cases Guide on Turning Text Reviews into Video Reviews Get Employee Video Testimonials Easily And Attract Top Talent
Video Testimonial Statistics That You Should Mind The Easiest Way to Gather Patient Video Testimonials 6 Video Testimonials Apps and 5-Step Guide

Customer experience

CX is more important than you ever imagined!

Customer Advocacy: Top Strategies, Examples, and Expert Opinions The Small Business Guide To Customer Success Management CX Technology and What You Should Know About It
Customer Support Vs. Customer Experience – How Are They Related Why Customer Experience Matters Even in B2B SaaS AI in Customer Experience: Overcoming Common Challenges
How to Deal with Difficult Customers: A Guide for Customer Service Teams Digital Customer Experience: 101 The Ultimate Guide to Product Adoption

Customer feedback

The how, when and why of customer feedback

The Best Feedback Software for Kitchen Renovators and Remodelers How to Motivate Employees to Collect Customer Feedback Feedback Points Explained: Turning Feedback into Testimonials
Customer Feedback Strategies for Business Growth Analysis: Integrations Boost Feedback Collection by 67% How to Share Customer Feedback with Employees?
How to Track Customer Feedback to Improve Your Business The Ultimate Guide to Using Feedback Forms on Website Best Feedback Form Practices for Hotels (+Template)

Net Promoter Score

Learn how Net Promoter Score can be used to boost growth

Segmenting NPS Data for Personalized Customer Outreach NPS Promoters: How to Leverage Your Advocates What to Do About NPS Detractors?
HubSpot NPS: Automate it With Trustmary Salesforce NPS Made Easy and Cost-Effective What is NPS in Customer Service?
NPS Passive: How to Deal with Luke-Warm Clients NPS for Marketing Teams Cost-Effective Alternative to Qualtrics NPS: Trustmary

Customer satisfaction

CSAT, CES, NPS, and other metrics to use to measure customer satisfaction

Gathering Customer Insights: Made Simple for All Companies What Is Customer Sentiment? + 7 Ways To Analyze It Customer Effort Score: Why It Matters and How to Measure It
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Use Automated Emails to Measure Customer Satisfaction  3 Templates for Customer Satisfaction Questionnaires Create A Customer Satisfaction Survey: 11 Things to Consider

Customer loyalty

Turn one-time buyers into loyal customers with these insights

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The Top Customer Retention Strategies That Actually Work 19 Quotes on Customer Loyalty that Help you Appreciate Your Loyal Customers 3 Customer Loyalty Strategies that Actually Work
How Rewards Create Customer Loyalty B2B Customer Loyalty – How is it Different? How to Bring Innovation Into Your Customer Loyalty Program

Surveys

Create surveys where open rate = response rate

Survey Fatigue: Why It Happens and How to Prevent It 20 Employee Engagement Survey Questions Examples 10 Best Employee Pulse Survey Questions
The Ultimate Guide to Using WordPress Surveys Send Surveys with Mailchimp: 2 Different Methods How Real Estate Surveys Enhance Client Satisfaction
How Post-Purchase Surveys Drive Growth and Loyalty Top Survey Types: Choose the Best for Your Business Top Elements of a Comprehensive Survey Report

Marketing

Introducing marketing basics, automation possibilities and trends for 2024

Digital Marketing for Electricians: How to Get More Local Customers How to Promote Your Business Locally without Paid Ads Multilocation SEO: What 2,400 Local Businesses Reveal About Winning Local Search
Top Local Business Directory Listings in the UK Digital Marketing for Solar Companies: How to Attract More Customers and Build Trust How to Grow Your HVAC Business Through Customer Experience
Plumbing Computer Software: Automate and Simplify Operations Local Marketing for Plumbers: Without Any Buzzwords Digital Marketing for Construction Companies: What Actually Works

Social proof

How to use social proof to boost conversion rates and sales

Trust Signals: What They Are & Why They Matter Demographic Questions for Surveys to Build Better Social Proof How Trust Elements Impact B2B Buying Decisions in 2025
6 Proven Methods for Integrating Social Proof into Email Top 10 Reputation Management SEO Techniques 6 Reasons Why Social Proof Is Important for Branding
Guide to Social Proof Marketing, Psychology, and Examples 65+ Social Proof Statistics that May Surprise You [2025] Examples of User Generated Content to Get Inspired by

Lead generation

Generate more leads with social proof

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How Do You Qualify Inbound Leads Automating Lead Management Tasks in Salesforce 8 Reasons Your Leads Aren’t Converting

Conversion rate

Optimize your conversion rate with these actionable tips!

How to Design an Effective CTA Button that Enhances Conversions The Definitive Guide to Optimizing Conversion Rate How to Boost Conversion Rates in a Privacy-Led World
8 Landing Page Best Practices to Boost Conversions Exit-Intent Popup Principles, Examples, and Hacks  Website Personalization Hacks to Boost Your Conversions
Multivariate vs A/B Testing: Difference Explained Multivariate Testing: The Basics You Need CRO Marketing – 9 Actionable Strategies

Case studies

How customers use Trustmary – and why they keep using it

Trustmary Integration Boosts Revenue & Loyalty Accounting Firm Mandaatti Gained LLM Visibility with Reviews Balkonser: Turning NPS Data to Better Decisions and Growth
Academy of Brain: Voice of the Customer Boosts Marketing and Sales Oivatek: 127 Reviews in Six Months, 75% Survey Completion Rate Holistically Rx (HRx): Building Trust at Scale with Trustmary
Mevent: CRM Integration Automates Customer Experience Measurement Vainu: Better Feedback Leads to More Sales Jalonom: The Power of Feedback Surprised The Family Business

Releases

New features are constantly being released – Stay tuned!

New user interface: smarter dashboards, fresher look Review Widgets Now Support Images and Videos Review Reports: Powerful Insights from Your Customer Reviews
Trustmary’s AI Summary (BETA) – Actionable Insights at a Glance Updated Zapier Integration Supports New Functionalities Integrate Trustmary and HubSpot in just a few clicks
Renewed reporting: Create custom reports Export reports as PDF or PNG Copy review text to clipboard

News

Trustmary’s journey from being a start-up to growing every day!

Warning: Scammers Are Impersonating Trustmary YLE Interviews Trustmary about Knitting and Well-Being at Work Trustmary on a New Path: Manifesto, Values, and Future Vision
The FTC Enforces Stricter Rules for Reviews Trustmary’s Journey in 2023 Trustmary and Localboss Kick Off Collaboration
Trustmary’s Product Development Boosted by EU Funding Same problem, new tricks – Trustmary in 2022 “We Transitioned from a Project Business to a SaaS Company in a Month”