How to Get More Amazon Reviews: Proven Strategies

Erica YlimäkiErica Ylimäki
Last edited: June 14th, 2024

Start collecting more customer reviews to increase trust in your brand. Create a survey, import customer list and start getting responses.

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Amazon reviews play a crucial role in influencing purchasing decisions.

A strong review base can significantly boost your sales and credibility on the platform.

Let’s explore effective strategies to get more Amazon reviews.

After that, I’ll show how you can enhance your online presence outside of Amazon to drive more sales.

Utilize Amazon’s Review Programs

Amazon Vine Program

Amazon Vine is an invitation-only program where top reviewers receive free products in exchange for their honest opinions.

This program helps new products gain traction with quality reviews from trusted reviewers.

Early Reviewer Program

The Early Reviewer Program encouraged customers who have purchased your product to leave a review by offering small incentives.

This program was particularly useful for new products that need initial reviews to build credibility.

However, this program is closed. You might still see the orange “Early Reviewer Program” badge on some reviews.

As the program no longer exists, you’ll need to try a different way to get those early reviews.

Try automated emails sent with Trustmary

Post-Purchase Emails to Get Amazon Reviews

Timing and Content

Sending follow-up emails after a purchase is an effective way to remind customers to leave a review.

Timing is critical—send the email after the product has been delivered and the customer has had some time to use it.

The content should be polite, thanking the customer for their purchase and kindly asking for their feedback.

timing is crucial in getting reviews

Automation Tools

Using tools to automate follow-up emails can save time and ensure consistency.

Platforms like Trustmary offer features that automate this process, allowing you to focus on other aspects of your business.

Leverage Social Media Channels

Engaging with Customers

Social media platforms such as Facebook, Twitter, and Instagram are powerful tools for engaging with your customers.

Regularly posting content related to your products and encouraging customers to share their experiences can organically lead to more reviews.

One great tactic is also to share reviews on social media to get more people to review you.

Social Media Campaigns

Run campaigns that incentivize customers to leave reviews.

This could include giveaways, contests, or exclusive discounts for customers who share their reviews on Amazon.

Review campaigns can also take place outside of social media.

Product Inserts for More Reviews

What to Include

Product inserts are a subtle yet effective way to ask for reviews.

Include a small card inside your product packaging that thanks the customer for their purchase and requests a review. Ensure the card has a clear call-to-action and simple instructions on how to leave a review.

Try using Trustmary’s QR code surveys to get reviews flying in.

Compelling Call-to-Action

A compelling call-to-action can significantly increase the chances of receiving a review.

Phrases like “We value your feedback” or “Share your thoughts to help others” can motivate customers to take action.

design effective ctas

Excellent Customer Service

Responding to Reviews

Actively responding to positive and negative reviews shows that you value customer feedback and are committed to improving your products.

Responding to negative reviews in particular can turn a dissatisfied customer into a loyal one.

Turning Negative Feedback into Positive Experiences

Address any issues raised in negative reviews promptly and professionally.

Offering solutions or compensation can not only rectify the issue but also show potential customers that you are responsive and customer-centric.

Incentives and Promotions (Within Amazon’s Guidelines)

Offering Discounts or Promotions

While offering incentives for reviews must be done carefully to comply with Amazon’s guidelines, you can still provide discounts or promotions to encourage honest feedback.

Make sure your incentives are clearly stated as not being contingent on positive reviews.

Compliance with Amazon’s Policies

Always ensure that your methods for gathering reviews comply with Amazon’s policies.

Violating these policies can lead to penalties or suspension of your seller account.

Don’t Rely Only on Amazon: Create a Website

Relying solely on Amazon can be risky.

Changes in Amazon’s policies or algorithms can impact your sales and visibility.

Diversifying your revenue streams by creating your own website can provide more stability and control over your business.

Building Your Own Website

Creating your own website allows you to establish a direct relationship with your customers.

You can

This not only helps in building your brand but also in driving traffic from multiple sources, like search engines.

Once you have your own website you can also try paid advertising!

Enhancing Customer Trust and Loyalty

Having your own website enables you to offer a more personalized shopping experience.

You can implement loyalty programs, send personalized emails, and engage with your customers more effectively.

This builds trust and encourages repeat purchases.

Integrating Trustmary for Enhanced Credibility

Trustmary can help you collect and display customer reviews on your website, enhancing credibility and trust.

Authentic reviews and testimonials can significantly impact purchasing decisions and drive more sales.

E-commerce Increased Sales: Success Story with Trustmary

One of our e-commerce clients, Just SARMS, saw a significant increase in customer engagement and trust after using Trustmary’s tools to collect and display reviews.

By leveraging authentic customer feedback on its website, it improved its online presence and boosted monthly sales and repurchases.

Easiest Way to Boost Online Visibility

Collecting and Displaying Reviews with Trustmary

Trustmary offers tools to collect and display authentic customer reviews and testimonials.

These tools can help build trust and credibility, leading to more reviews and higher sales.

Enhancing SEO and Engagement

User-generated content like reviews can improve your site’s SEO, making it more discoverable on search engines.

This is done with review schema structured data.

add review schema to gain leverage over competition

Additionally, engaging content keeps visitors on your site longer, reducing bounce rates.

Building Social Proof

Highlighting positive reviews builds social proof, encouraging new visitors to trust your content and recommendations.

Trustmary makes it easy to showcase your best reviews in visually appealing formats.


Gathering more Amazon reviews requires a strategic approach that includes utilizing Amazon’s review programs, sending follow-up emails, leveraging social media, including product inserts, providing excellent customer service, offering incentives within Amazon’s guidelines, and creating your own website.

Trustmary can enhance these efforts by helping you collect and showcase authentic reviews, improving your online presence and credibility.

Start using these strategies today to see a positive impact on your Amazon sales and reviews.


How do I get more Amazon reviews?

Utilize Amazon’s review programs, send follow-up emails, leverage social media, include product inserts, provide excellent customer service, and offer incentives within Amazon’s guidelines.

What is Amazon Vine?

Amazon Vine is an invitation-only program where top reviewers receive free products in exchange for their honest reviews.

Can I ask customers to leave reviews on Amazon?

Yes, you can ask customers to leave reviews, but ensure your request complies with Amazon’s guidelines.

In other words, don’t review gate, but ask for feedback from everyone!

How does Trustmary help with Amazon reviews?

Trustmary helps collect and display authentic reviews, improving SEO and engagement, and building trust with potential customers. With Trustmary Method, one can get a higher review rate, and a possible boost to Amazon reviews as well.

Why should I create my own website?

Creating your own website helps diversify your revenue streams, build direct customer relationships, and enhance your brand’s credibility and trust. You can use it as a differentiating factor to your competitors.

Erica Ylimäki
Erica Ylimäki
Erica Ylimäki is a Growth Marketer at Trustmary. She is an expert in how to grow the organic traffic of a business with effective SEO strategies, and how to utilize reviews on different CMS and platforms.


Trustmary is the most effective way to convert more sales by improving digital trust.