Definition of Customer Loyalty: Benefits, Examples, & use Cases

Building a stable customer base and ensuring a predictable revenue stream is one of the primary goals for businesses in different industries. For these businesses, tracking and improving customer loyalty is essential, but what is customer loyalty exactly? The definition of customer loyalty tells us that it is a measure of how likely a customer […]

Customer lifetime value – how to make more money with less customers

A customer lifetime value is a definition of how much profit the customer brings to the business during their customership. The term is also well known as CLV, CLVT AND LTV. Even though the term is quite often used, not many companies actually know, what is their general customer lifetime value. Not to mention, what […]