Think back to your most recent purchase. Chances are, you checked out a review or two, right?
In fact, nearly 70% of online shoppers browse through one to six customer reviews before making a purchase.
With everything and everyone going digital, maintaining a solid online presence is crucial.
Just one overlooked negative review has the power to undo years of hard-earned brand reputation. Something no brand, big or small, wants to deal with.
That’s where online review management software comes in handy. It simplifies the process of collecting, organizing, and sharing product reviews, giving potential buyers that extra nudge and providing valuable social proof.
If you want to protect yours, we’ve rounded up a list of top online review management tools to help you maintain your brand’s reputation. Check them out!
9 Online Review Management Tools For 2024
With numerous alternative solutions available, finding the perfect tool for your needs can be challenging. To help you control your business’s online reputation, we’ve curated a list of the top 9 review management software options.
1. Trustmary
Since it was founded in 2016, Trustmary has been dedicated to helping businesses build trust and credibility by showcasing genuine feedback from existing clients. What sets the tool apart is its unique offering of remote video testimonials and an unlimited number of reviews.
Acknowledging the growing influence of videos, Trustmary simplifies the process of collecting video testimonials with an intuitive “record and send” feature.
This user-friendly approach makes it simple for customers to share their experiences, providing businesses with powerful, genuine reviews.
The self-service tool is ideal for marketers and entrepreneurs in small to midsize businesses. If your needs are more complex, it offers a full-suite plan where everything is done for you and you get a dedicated customer success manager.
For the travel and restaurant industry, it allows to get more reviews on Tripadvisor while measuring customer success.
Key Features
- Effortless Survey Creation: Intuitive drag-and-drop interface and pre-designed templates for quick survey building.
- Measure Key Metrics: Evaluation of Net Promoter Score, CSAT, and CES
- Targeted Feedback: Tailor surveys to specific customer segments for laser-focused insights.
- In-depth Analysis: Comprehensive analysis of results and respondent answer history.
- Automation Functionalities: Streamline workflows with automated functionalities for tasks like survey sending and reporting.
- CRM Integration: Seamless integration with your CRM, enabling testimonial generation
- Diverse Testimonial Collection Capabilities: Capture video testimonials, written reviews, and star ratings for a well-rounded understanding of customer experience.
- Flexible Pricing: Choose from a freemium model to a paid plan that suits your business needs.
Pros
- Provides a simpler and more cost-effective solution.
- User-friendly setup with customizable review widgets.
- Offers extensive flexibility in both collecting and showcasing reviews.
- Responsive and helpful customer support.
- Suitable for all industries.
- Efficient gathering, analysis, and presentation of authentic customer feedback.
- Simplified process for aggregating and displaying testimonials from diverse review platforms.
- Customizable forms tailored for gathering video testimonials.
- Seamless integration with all major review sites.
Cons
- Limitations within the free plan may dissuade certain users.
- Integration processes are not consistently smooth across all platforms.
- Users have reported occasional technical issues.
Pricing
Flexible plan options are available as per your organization’s size and requirements.
Trustmary offers three main products:
1. Display:
Showcasing reviews with widgets
2. Collect:
Gathering reviews and feedback
3. Full Suite:
All-inclusive features in one package
Each product has its own set of pricing plans. Here’s an overview:
- Solo Plan:$0/month for up to 200 monthly views.
- Starter Plan: $16/month for up to 5000 monthly views.
- Business Plan:$49/month supporting up to 25,000 monthly views.
- Scale Plan:$107/month accommodating up to 100,000 monthly views.
The pricing details for Trustmary Display and Full Suite are similarly structured. Costs increase based on the number of monthly views your widget receives.
Check the updated pricing information here.
2. Birdeye
Founded in 2012, Birdeye empowers over 150,000 businesses with a focus on intuitive, innovative, and integrated solutions. It serves as an all-in-one CX platform that merges review and reputation management.
Centered around embedded AI and automation, it streamlines the customer experience, eliminating the need to manage multiple logins and fragmented data.
Birdeye is compatible with 3000+ software options, allowing you to craft a tailored tech stack that’s easy to use and scale.
Additionally, its open APIs let you tweak and improve your dashboard to suit your specific preferences and requirements.
Key Features
- Multi-Channel Review Management: Easily gather, respond to, and magnify reviews from various platforms.
- Centralized Review Dashboard: Access and oversee reviews from Google, Facebook, and over 200 other sites all in one convenient location.
- Review Amplification: Enhance your online visibility by amplifying positive reviews across search engines, social media channels, paid advertisements, and your website.
- AI-Driven Social Media Management: Effortlessly create social media posts, track engagement, and manage multiple accounts across different locations.
- Auto-Response to Reviews: Save time and ensure consistent communication with AI-driven auto-responses to reviews.
Pros
- User-friendly interface that’s easy to navigate, even for those with minimal tech experience.
- Simplifies communication with both current and prospective customers, enhancing engagement and relationship-building.
- Respond promptly to customer reviews using a single, centralized dashboard
- Unsure of how to respond to a review? Birdeye offers customizable response templates to align with your brand’s tone and voice.
- You can zero in on key areas of your online reputation by setting up custom software solutions right in the platform. Allowing you to pinpoint exactly what customers are raving about (or what needs improvement) for a more focused approach.
Cons
- The elevated cost of advanced features may pose affordability challenges for smaller enterprises.
- Implementation may demand dedicated resources due to the intricacies of setup and configuration.
- Users can’t test its features for free before committing to a subscription.
- Some businesses may find the customization options restrictive, catering only to specific needs.
Pricing
To access Birdeye’s pricing plans, you’ll need to reach out directly to the company and provide your business details for a customized quote.
3. Podium
If you aim to enhance your local SEO presence, Podium is the perfect tool for you. This all-inclusive platform offers a suite of tools tailored for small businesses.
Specifically designed to aid local businesses, Podium is geared towards garnering more customer reviews for small businesses, thereby elevating their rankings in local search results.
All reviews are consolidated into a central dashboard, streamlining the process. You can automate review invites and monitor your reputation and ranking across various platforms, including Yelp, Google Business, and Facebook.
Key Features
- Unified Dashboard: Offers businesses a single dashboard to oversee all online reviews, social media mentions, and customer interactions.
- Automated Review Requests: Easily automate the process of requesting reviews from customers through text messages and email.
- Sentiment Analysis: It analyzes the sentiment of online reviews and social media mentions, providing insights into how customers perceive your brand.
- SMS Marketing: Send targeted promotions, updates, and reminders directly to customers’s mobile phones for high engagement.
Pros
- Access and manage reviews conveniently on the go with Podium’s mobile app.
- Enjoy effortless navigation and usability, making it a breeze to find your way around.
- Effortlessly manage responses to online reviews and social media mentions from various sources.
- Webchat features let you chat with customers in real time, adding that personal touch to your interactions.
Cons
- The review request feature relies solely on SMS, potentially excluding those who prefer other communication channels.
- Lack of customizable reporting options may restrict access to valuable insights tailored to specific business needs.
- Pricing might be steep for smaller businesses or startups, posing a potential barrier to entry.
Pricing
Podium doesn’t offer a free trial. Pricing is tailored after a demo call.
- Core Plan: Starts at $399/ month.
- Pro Plan: Begins at $599/month.
- Signature Plan: Custom pricing is available upon request.
4. Reputation.com
Reputation addresses feedback across the entire customer journey, offering in-depth surveys and a Review Booster feature. This feature can boost review generation by up to 40%, converting survey responses into ratings and reviews on platforms like Google and TripAdvisor.
Unlike competitors, Reputation caters specifically to large enterprises with extensive online presence.
Key Features
- Multi-channel Feedback: Listen everywhere you are online, gathering feedback from review sites, social media, and more, giving you a complete picture of your online reputation.
- Brand Monitoring: Monitor your brand across platforms like Google My Business and Facebook.
- Performance Benchmarking: Assess your performance against industry standards.
- AI-Based Insights: Predict consumer expectations using location-based insights.
- Comprehensive Performance Management: Oversee reputation performance from the organizational level down to individual locations, both online and offline.
Pros
- Beyond review management, Reputation offers social media monitoring capabilities.
- Their Sentiment Map feature allows for in-depth analysis, unveiling trends and patterns in brand sentiment.
- With Review Monitor, easily track customer feedback across numerous third-party websites and streamline response efforts using provided templates.
- Enjoy commendable customer service, particularly from their dedicated account representatives.
- Benefit from advanced NLP (Natural Language Processing) and analysis features.
- Get the full scoop on your brand’s rep with Reputation. They mix your internal data with information from many external sources, giving you a real-time 360º view of how your brand is perceived in the market.
Cons
- You gotta pay for another tool just to reply to reviews in the dashboard.
- Limited engagement functionalities, potentially hindering interaction with customers.
- Lacks features for creating content, limiting options for brand promotion and communication.
Pricing
The website doesn’t provide pricing specifics. For more information, you’ll need to contact their sales team directly.
5. Yotpo
Yotpo is a go-to content marketing platform tailored for e-commerce ventures. It solicits feedback and referrals by facilitating review collection through email and SMS channels.
Their reporting and analytics tool offers in-depth insights into customer sentiment and allows you to track the influence of reviews on conversion rates.
Additionally, Yotpo seamlessly integrates with major e-commerce platforms like Shopify, Magento, BigCommerce, and WooCommerce.
Key Features
- Product-Specific Requests: You can target customers for opinions on specific products, not just general feedback about your brand.
- Customization: Make your feedback requests unique by adding personalized questions and messages.
- Visual Reviews: Customers can jazz up their reviews with images and videos, adding extra flair.
- Auto-Moderation: No need to stress about managing reviews manually—Yotpo’s got automated moderation and spam filters to keep things in check.
- Insightful Analytics: Get the lowdown on customer behaviour with their nifty analytics dashboard.
Pros
- Yotpo teams up with heavy hitters like Facebook and Google, giving your business some serious credibility.
- It’s not just about reviews—Yotpo also hooks you up with loyalty programs and SMS marketing.
- Their rewards program option amps things up, encouraging more interaction and involvement from your customers.
Cons
- The reporting system might not be super intuitive for everyone
- Some users find the setup process a bit challenging to tackle.
- The pricing might be a tad high for small businesses or those just starting out in e-commerce.
Pricing
Pricing Tiers: Choose from Starter, Pro, or Premium modules. With commercials starting from $79 per month for up to 500 orders.
6. ReviewTrackers
Review Trackers is hailed as the top-notch, dependable choice for managing reputations across businesses of any size and scale. It analyzes real customer review data, providing actionable insights to help businesses identify opportunities for enhancing customer experience, service quality, and product performance.
With integration across 90+ online review platforms like Yelp, TripAdvisor, and Trustpilot, it monitors public feedback. This means you’ll always know what customers are saying about your brand across all locations, with daily email notifications for updates.
Plus, ReviewTrackers offers a responsive feature to address every customer’s feedback promptly.
Key Features
- Media Monitoring: Monitor media channels for mentions of your brand.
- API Integration: Seamlessly integrate with other tools through an API.
- Performance Analytics: Dive deep into detailed analytics to track your review performance.
- Unlimited Users: Bring your entire team on board with no user limits.
- Custom Reporting: Create custom reports tailored to your needs.
- SMS Review Requests: Reach customers directly and boost reviews with convenient text message prompts.
- Competitor Tracking: Stand out in local and regional markets by automatically analyzing your competition.
Pros
- Automatically sorts reviews so you can focus on the good, bad, or neutral ones.
- Spots trends and patterns in customer feedback using natural language processing.
- Ideal for businesses with multiple branches, making it easy to manage reputation across the board.
- Their reputation management solutions are geared towards making customers happy.
Cons
- Support for monitoring niche review platforms might be limited, leading to potentially incomplete data collection for certain industries.
- While they offer sentiment analysis, for super precise results, you might need more specialized tools.
Pricing
The pricing varies based on the number of locations you want to monitor, beginning at $119/month per location on an annual subscription.
7. Grade.us
Grade.us is the perfect white-label review management platform for marketers and agencies. It offers ample flexibility to personalize and showcase reviews on your website by customizing it with your own branding elements.
The platform seamlessly integrates with various third-party platforms and sales CRMs, such as Salesforce, Quickbooks, and Zapier. However, being white-labeled, it may be more suitable for medium to larger businesses.
Key Features
- Review Monitoring and Response: No more scrambling to find customer feedback – Grade.us brings it all to you in one place.
- Review Widget: Turn reviews into conversions. Showcase your happy customers with a sleek review widget.
- Mobile Compatibility: Monitor reviews, respond to feedback, and manage your online reputation on the go.
- White Labeling: Customize the platform under your own branding.
- Personalized Messaging: This lets you tailor your review responses for each customer, creating a more genuine connection.
- Automatic Publication: Put your best foot forward by automatically showcasing your most glowing customer testimonials where they matter most.
Pros
- Dive deep into customer feedback with targeted surveys, keeping your insights fresh.
- Round-the-clock monitoring of reviews across search engines and social media.
- Easy team collaboration. Track how your team members handle online posts, keeping everyone on the same page.
- Instant Alerts. Stay in the loop with automated alerts whenever new reviews pop up.
Cons
- Restricted support hours could make it a bit tricky to get assistance when you need it.
- The cost might be steep for small businesses, and watch out for additional charges for integrations.
Pricing
Enjoy a free 14-day trial, with small business subscriptions starting at $110 per month.
8. Trustpilot
As a top player in the online review realm, Trustpilot equips businesses with the means to establish trust and transparency with their clientele.
It champions open communication and nurtures a trustworthy community between businesses and their customers. With seamless integration of widgets and APIs, Trustpilot effortlessly displays real-time customer feedback on websites, putting customer sentiments in the spotlight.
Key Features
- All-in-One Review Management: Effortlessly manage, respond, and track customer reviews all in one place.
- Review Widgets: Show off your best reviews with customizable widgets on your website
- Referral Management: Manage referral programs for customer acquisition.
- Analytics Dashboard: Track performance and review trends.
Pros
- Easily syncs with various platforms like Zendesk, Magento, Salesforce, and more, making your workflow smoother.
- As a Google review partner, Trustpilot gives your brand added credibility.
- Offers advanced customer insights through in-depth statistical breakdowns.
- Small brands can kickstart their review management journey without breaking the bank with Trustpilot’s free plan, packed with essential tools.
Cons
- Review widgets might lack personalization and mobile optimization features.
- Some users find it tricky to manage or remove inaccurate reviews.
Pricing
You can get started with plans at $259 per month for each domain.
Free Trial: Available
9. Broadly
Broadly is a review and reputation management tool tailored for small service-oriented businesses. It helps boost local businesses’ online presence and enhances search rankings through SEO.
With Broadly’s one-click technology, customers can effortlessly leave feedback on Google, Facebook, business websites, and other key review platforms.
Key Features
- Effortless Review Requests: Easily request reviews with single-click access to your listings.
- Smart-Review Technology: Detect where customers are logged in before requesting a review.
- Real-Time Chat: Offer instant support and communication with consumer-facing chat.
- Seamless Interaction: Engage with customers on Google My Business and Facebook via web and mobile.
- Service App Integration: Connect with other service apps like Jobber and ServiceTitan.
Pros
- Manage client reviews and communication all in one place.
- Enjoy free, top-notch customer support with same-day responses.
- Branded campaigns and personalized follow-up communications for your business.
- Simple interface and user-friendly design for ease of use.
- Quick and efficient tracking of customer experiences for swift responses.
Cons
- Pricing isn’t clear upfront; you’ll need a demo to get a custom quote.
- Some users experience delays between review postings and notifications.
- Inviting team members to Broadly can be glitchy or problematic at times.
- Occasionally, team data may be inaccurate or appear incorrect.
Pricing
Broadly offers various pricing plans with starting commercials at $249.00 per month.
Free Trial: Available (No Credit Card required)
Criteria For Selecting The Best Online Review Management Tool
When picking the perfect online review management tool for your needs, here are some key things to keep in mind:
Ease of Use
Look for a platform that’s intuitive and user-friendly, ensuring smooth navigation for you and your team.
Pricing
Consider your budget and find a tool that offers the right features at a price that works for you.
Customer Support
Choose a provider known for reliable customer support. They are ready to assist whenever you need help or have questions.
AI Chatbot Support
AI chatbots can help automate review responses, provide fast customer support, and collect valuable feedback. Chatbot tools can be integrated to assist in organizing and reply to reviews more efficiently.
Feature Set
Make sure the tool has all the features you need to effectively manage your reviews and reputation online.
Integration Capabilities
Check if the tool integrates seamlessly with your existing systems and other platforms you use.
User Reviews and Feedback
Take into account what other users have to say about their experience with the tool to get a better understanding of its strengths and weaknesses.
Conclusion
When it comes to reputation management, authenticity is key. It’s not about hiding negative feedback but demonstrating a commitment to resolving issues and serving your customers.
Each review management tool we’ve discussed offers its own approach. Some may offer free trials, while others may not.
Consider your needs for improving online review management, then choose the solution that’s right for you!
