Testimonials make all the difference for realtors’ credibility.
Read to find out how they affect your business and reputation, and learn how to get testimonials from happy clients.
Testimonials are experiences from your happy customers. They can be in a text, video, audio or other form (only your creativity is the limit).
Testimonials are a form of social proof, and a great way to increase trust between you and your potential clients.
The question why you need testimonials as a real estate agent is quite rhetoric, as there is no customer service profession where testimonials would not be needed!
However, let me illustrate a few reasons for why you, a realtor, should use testimonials as part of your marketing efforts.
American consumers don’t like realtors.
Yeah, I know that’s a big statement. But let me back it up.
In Purplebrick’s survey, real estate agents ranked as least trustworthy professionals together with journalists.
Another survey by Choice Home Warranty found that 67.5% of American consumers don’t trust realtors, and in the age group of 18-24 year-olds the number was even higher: 73%.
Additionally, when you go to the question-and-answer community platform Quora, you can see that people ask following questions:
“How can I trust a real estate agent?”
“Why most of people don’t trust real estate agents when buying their first house?”
“How can you tell if a real estate agent is reliable?”
Buying a home is one of the most important decisions in our lives.
If something goes wrong, the house is not in a good condition, or the realtor takes too much money compared to the true value of the house, it can have a very destructive impact on the house owner’s life and finances.
No wonder that people want to trust the person who sells their home.
Especially first home buyers can be quite cautious, as can be seen from the surveys and Quora questions.
Luckily, there is an easy solution for both of the above problems = your previous customers’ testimonials.
Nothing creates trust as well as testimonials from previous customers who are able to tell that you were professional and trustworthy, and that the entire process went smoothly.
Other people are more likely to believe the words of actual customers than what you say in advertisements and other branded content.
The phenomenon is based on social proof, a psychological phenomenon that makes people trust other people’s judgment and follow each other in new situations.
Now you know that testimonials are essential. They help people realize the benefits of hiring a real estate agent.
But how do you get them?
The first rule to getting testimonials is to be worth it.
You can’t expect your customers to tell how much they trust you and how well the house buying process went if that is not true.
A great way to find out if your customers are happy is to ask for feedback. If the feedback is positive, there is a good chance that they would be willing to give a testimonial as well.
You’ll never get testimonials if you don’t ask.
Most of the time happy home owners are more than willing to advocate for your great service.
I recommend you do this face-to-face on the same day as you close the deal, or perhaps a few days later on the phone.
Another option is to ask via text message or email. This option is less personal, so pay close attention to how you formulate your request. It must be a great message if your customers take time from their day to do this for you.
Sometimes you could offer a small incentive. But bear in mind that this might come across as bribing and immediately reduce the authenticity of the testimonial.
As stated before, testimonials come in different forms.
Are you looking for a brief written review, or perhaps a video testimonial? Do you want pictures of your satisfied customers?
When you have decided on the type of testimonial, you can think whether you need e.g. a professional photographer or videographer.
Most of the time, a DIY video testimonial is enough.
What kind of questions should you ask from the clients in a testimonial?
If you request a written testimonial, I recommend you only ask one question. Otherwise the customers might feel overwhelmed.
This one question could be something like: “How would you describe the process and experience with our team?”
If you make a video, you can interview the customers a bit further to get more content and ease the tension. This way you can also lead the customer on a little bit and get the kind of content that you want.
Ideas for questions:
Side note: make sure that the people are not just answering “Yes” or “No” to the questions. For some people, it comes naturally to talk about their experience, while others need more encouragement and instructions.
Realistically speaking, no one is going to spend a lot of time on writing a testimonial. If you want to get them from customers, you need to make it extremely easy.
This is especially important if you are asking for written testimonials. You can make a video quite easily during a meeting with your clients, but making them write a testimonial while you hover over them is an awkward situation where everyone feels slightly uncomfortable.
So do this:
Here you go! Easy for everyone involved!
After you have your testimonials or video testimonials collected, it’s time to figure out how to use them.
Featuring testimonials on your website and social media is a good start.
When a prospective customer lands on your website or Facebook (or any social media) page, they will immediately see the recommendations from previous customers.
When you use a testimonial tool like Trustmary, you can easily manage all the testimonials from one place and choose which ones you want to present in which places.
You also get dynamic testimonial widgets that elevate your website overall!
Typical places for testimonials on the website are a separate testimonial page, or featuring them on your landing page with widgets.
Read more about how to use testimonials in marketing.
This written testimonial from Marsden Real Estate is a great example of a testimonial for a realtor.
As a title, the company uses a quote from the testimonial. The client’s full name is given, which adds credibility.
The testimonial has an emotional impact, as the client speaks about the dream him and his wife had together.
After that he goes to describe how their realtor took care of the entire process and enabled them to purchase their dream home.
The layout of the testimonial has been made to fit the overall style of the website.
In this example, a young couple speaks on a video about how great their home buying process was with the realtor.
The video is most likely recorded by the realtor and it is not super polished, which makes it even more authentic.
You could post this kind of testimonial video on your social media or feature on your website. You could also pick out snippets from it and make them into quotes, which you can use in different places.
Imagine a picture where the couple signs the papers and there is a quote “I highly recommend Monica. I don’t think we would have been able to do this through a different realtor!”
Wouldn’t that be just perfect for a poster or an Instagram post?
Joe Hayden Real Estate Team features audio testimonials on their customer review page. The testimonials are followed with more information about the business and call to action to contact the team.
Seems like the testimonials are made by interviewing the customers on the phone. It gives a very authentic touch to the testimonials.
Click on the picture to listen to the testimonials on the original page.
As a realtor, you need client testimonials to show that you are a trusted professional.
Customer testimonials are much more effective than your own content and advertisements.
In order to collect testimonials, you need to provide unmatched customer service so that your clients are willing to recommend you.
The easiest way to collect written as well as video testimonials is Trustmary’s testimonial software.
Try today and elevate your real estate agent reputation!
To learn more about testimonials and video testimonials, see our blogs on the topic:
Why do realtors need testimonials?
Testimonials are a good marketing tool for any profession, but realtors are especially in the need of credibility from previous clients. People don’t trust real estate agents, but with the help of testimonials, you can convince them about your trustworthiness and authority.
How to get testimonials for realtors?
It is best to ask for testimonials from your clients when you have just closed a deal and the customers are happy. At that moment, they will be willing to recommend your services.
How to use client testimonials?
Once you get testimonials from clients, you should showcase them on your social media and website. This way your new prospects and clients can see the testimonials and instantly trust you more.