How to Create Content for Social Media That Drives Results

Social media is one of the fasting growing global sectors. The total number of social media users worldwide is expected to increase to nearly 4.41 billion by 2025.

Social media provides you with an additional channel to reach your target audience.

Content is the key to social media success. The right content at the right time on the right social network is what your brand needs. However, businesses and marketers struggle to create and publish the right content on social media that’ll actually drive results – more conversions and at the end of the day, sales.

If you don’t know how to create content for social media that that generates results, keep reading…

1. Create Original Content

Nothing beats original and unique social media content. You can create new and fresh content for social media from scratch.

Of course, this gets expensive depending on your publishing schedule. For instance, if you publish 3+ posts on Facebook a day, it will mean you’ll have to create 3 unique posts every single day. This will get a bit pricey.

But it pays off at the end of the day.

You can create new and fresh content for social media in different ways.

1. Share content from your blog on social media. Whenever you publish a new blog post, share it on social networks. You don’t have to create new photos instead you can use the existing post images, or tweak them using photo editing tools like Colorcinch or Picsart.
2. Create new content from scratch for social networks. For instance, you can create a new video for Facebook or you can create a new image using Canva, Wepik, BeFunky, or any other tool specifically for social media.
3. Cross-publish from other social networking accounts. If, for instance, you have published an image on Instagram that isn’t posted on other social networks, you can post it on other networks too. Over time, you’ll find a lot of such content that was solely posted on a single social platform. You can publish it on other networks as new content.

2. Content Repurposing

This is the easiest way to create content for social media that will drive results. Content repurposing refers to recycling existing content by converting it into other forms and then redistributing it.

For instance, you can create several small tweets from a single blog post. You can convert a blog post into a PDF. You can convert a blog post into PPT and publish it on SlideShare.

And so on.

You don’t have to create new content when repurposing content rather you reuse existing content. This makes it a cost-effective technique for creating content for social media.

Here are a few leading ways to create new content for social media through content repurposing:

1. Use text from existing blog posts and convert them into an image using Canva or Pablo. This is the easiest way to create unlimited image posts for social networks. You can create an image with a few mouse clicks from any text using Pablo.
2. You can convert a blog post into a video and publish it on Facebook, YouTube, and other social networks. A tool like Lumen5 can help you create video from any URL in no time. You can do it manually using Windows Movie Maker.
3. Convert an infographic into small standalone images and post them on social media. A single infographic can provide you with more than 5 individual social media images.
4. You can convert quotes and statistics into images and graphics. You’ll find quite a few quotes, statistics, and other facts in blog posts. Use them smartly by converting them into social media posts

3. Content Curation

You can always curate content and publish other people’s content on your social networks. This is an absolutely free way to create content for social media.

Content curation has several benefits:

1. You create new connections
2. It improves your brand’s credibility
3. You understand what type of content other people are producing

There aren’t any hard and fast rules for content curation. All you have to do is publish the best content on a specific topic on your social media accounts be it images, videos, or text.

4. Generate Leads with Giveaways

Create something your audience benefits from!

By giving away something, whether it’s an ebook, a discount coupon or free sample of your product, you’re giving a free taste of what it would be like to be your customer.

If the people trying signing up to your free sample aren’t ready to buy just yet, you can keep on nurturing them to convert them into customers later on.

That is the magic of lead magnets: You get some buy-in from your target audience and can convince them later on to become customers.

This works on all social media platforms.