Social media platforms are perfect for marketers looking to maximize their advertising ROI. One of the most popular advertising platforms for marketers is Facebook, with more than 2.6 billion monthly active users as of Q1 2020. Facebook is the king of social media advertising, and many businesses use it to make huge returns on investment […]
Conversion is basically the holy grail of digital marketing, the utopian goal every marketer on the web is striving for. But, if you have been in this world of digital advertisement for a while, you already know only a few achieve their conversion targets. Improving your conversion rate is vital for enhancing your ROI and […]
Using the conversion rate as a measure of a site’s effectiveness helps set the tone for everything you do right from the start and set your website up for success. Tons of traffic inflow to a website makes everything look okay until you discover later on that sales aren’t increasing or email opt-ins aren’t looking […]
Take a moment to absorb this: the number of people currently using social media in the world as of April 2020 was about 3.81 billion. Putting this into perspective, that’s about 49% of the global population. Given these massive numbers, it’s easy to see the colossal power that social media marketing can infuse into your […]
When you track and measure retail conversion rates effectively, you can gain a lot of critical insights into customer behavior, how your store operates and where you need to make targeted improvements. But before we get into how to measure the conversion rate in retail, and how you can improve it, first, let’s answer the […]
If you’ve spent enough time in the world of sales or marketing, you’ve probably heard the term “conversion rate.” Conversion rate is a statistic that will tell you how successful your marketing efforts are. It lets you know what’s working, and what isn’t. If your conversion rate is high, then your marketing is on point. […]
Generating leads is tough. Statistics show that 65% of businesses rate generating leads (and sales) is the biggest challenge they’re facing. There is a lot that you can do to generate more leads and to improve lead quality but nothing is more important than Conversion Rate Optimization (CRO).