Best Tools for Lead Generation (22 free + 27 paid)

Importance of Lead Generation

Lead generation is one of the most important parts of your sales pipelines.

How can you sell your product or service if you don’t have anyone willing to buy it?

Lead generation can be tiring and eat lots of time from your sales team. Luckily, you can ease the workload by implementing marketing tools that lure in customers.

Lead generation works best when sales and marketing teams work together.

When the marketing team takes some responsibility for capturing and nurturing leads with different tools, the sales team can focus on converting them.

Finding the Best Lead Generation Tools for Your Business

When you are searching for the best lead generation tool for your business, consider at least the following questions:

1. Who are your potential customers and leads?
2. Where could you find them?
3. What is your budget?
4. How much time do you want to spend?
5. What does your team look like? Who should take responsibility for lead generation?
6. How much lead qualification do you need?
7. Which tool suits your business model and your personal style?
8. Do your leads require much nurturing or not?
9. What is your overall lead generation strategy?

For additional ideas, check out these articles on lead generation for B2B, lead generation for tech companies and lead generation for B2C.

Researching lead generation tools can also give you an idea about different lead generation strategies.

The blog introduces numerous top lead generation tools for different budgets and uses.

Many of them are email marketing tools, contact details finders, on page lead generation tools with a drag and drop editor or builder, or website visitor identifiers.

Some are great for outbound lead generation, while others are more suitable for inbound lead generation.

22 Free Lead Generation Tools

If you are only getting started or have a tight marketing budget, check out these 22 free lead generation tools.

You can start using them right away!

1. Trustmary

Trustmary is a marketing software that helps you leverage social proof with the help of reviews and testimonials. 

The free Trustmary Solo includes capabilities like:

• Add existing reviews to your website from sources like Google, Facebook, Tripadvisor, and Yelp.
• Create unlimited lead generation and review widgets.
• Collect more reviews and feedback from your customers to keep the social proof on your website fresh.

Quick Steps to Getting More Leads

1. Sign up for the software. You get access to the Trustmary dashboard.
2. Choose what you want to do first: Display existing third-party reviews (recommended to get started fast!) or Collect them with Trustmary.
3. Choose the source which you want to import reviews from and give the URL of said page.
4. Trustmary automatically creates a review widget. You just need to copy and paste it to your website.
5. Displaying reviews on your website helps you get more leads!

Trustmary won’t limit the number of leads you get, but the widgets have a limited number of monthly views and responses to your review forms. To increase the limits, upgrade to a paid plan.

Trustmary also offers Zapier integrations.

You can connect Trustmary with various other systems, and it can be used to totally replace surveys in Salesforce!

Help documentation as well as chat and email support is available for all users.

We’re more than happy to tell you all about it!

2. Wiza

Wiza is a lead generation tool that provides a B2B lead database with 830M+ leads including real-time verified email addresses, phone numbers, and the most up-to-date employment data.

With Wiza, you can search their entire database using powerful filters like job title, company, location, and 30+ advanced data points to find the right leads, organize them into lists, and export them to CSV or sync to your CRM for outreach and/or data enrichment.

Wiza also provides a free email finder Chrome extension that enables you to reveal contact info like email address and phone number while viewing LinkedIn profiles. Additionally, their Chrome extension works with Sales Navigator and LinkedIn Recruiter to bulk export lead searches including contact data.

This free lead generation tool gets you:

• 25 free leads per month (20 email credits + 5 phone credits)
• Access to searchable database with 830M+ leads including real-time verified info
• Free Chrome extension for finding emails and phone numbers on LinkedIn
• Live chat support (avg. response time of 12 minutes)
• Knowledge base and help documentation

3. HubSpot Email Builder

Free Email Template Builder that significantly simplifies the process of creating professional and visually appealing email templates. This tool is designed for businesses of all sizes to enhance their email marketing efforts without requiring extensive design or technical skills.

This intuitive, drag-and-drop tool offers a seamless way to create professional and responsive email templates, ensuring your messages look great on any device. Integrates with HubSpot CRM.

What the tool gets you:

• Efficiency in Email Creation
• Enhanced Engagement
• Brand Consistency:
• Better Email Performance
• Cost Savings

4. forms.app

forms.app is an online form builder that allows users to create forms, surveys, and quizzes without requiring any coding skills. Online forms and surveys are excellent and efficient ways to generate leads for your business. You can easily collect data from your leads by using lead generation surveys, forms, and quizzes. 

In its free version, users have almost all advanced features like integrations, conditional logic, AI-powered form creation, and signature collection. It is an affordable choice for small businesses and startups. 

Features of the free version include:

• 5 forms/surveys/quizzes
• 100 responses a month
• +4000 ready-made templates 
• Direct integration with popular apps
• AI form generation 

5. Leadfeeder Lite

Leadfeeder is a lead generation software that identifies anonymous website visitors. 

With the tool, you can see which companies visit your landing pages. It also reveals the behavior of those companies. 

This lets you contact companies who already seem to be interested in your brand and use your valuable insights about their behavior to your advantage.

With the free version Leadfeeder Lite, you can get a maximum of 100 leads and data from the last 7 days.

You can also get:

• Unlimited users
• Zapier integrations
• Chat support
• Help documentation

6. FindThatLead

FindThatLead is a prospecting tool for B2B companies. It finds you qualified leads on the Internet based on your criteria.

Once you have a list of potential customers, the software helps you to send targeted cold emails.

This free lead generation tool gets you:

• Max. 50 leads per month
• 1 user
• Zapier integrations
• Chat support
• Help documentation

7. Sumo

Sumo is an email marketing tool that helps you get new leads.

The lead generation tool helps you grow your email list and generate email campaigns.

You can send max. 10.000 emails per month.

Features of the free version include:

• Unlimited users
• Zapier integrations
• Email support
• Help documentation

8. Snov.io

Snov.io is a perfect lead generation tool if you are looking for multiple tools in one place.

The software includes tools for email marketing, drip campaigns and sales CRM. It helps you nurture leads and convert them into customers.

The free tool provides a limited amount of leads. You have 50 “credits” to spend per month.

You get unlimited users, chat and email support and help documentation.

Discover the advanced features later in this blog.

9. GetProspect

GetProspect is a lead capture tool that extracts email addresses from LinkedIn and provides an up-to-date B2B database.

The free version lets you discover 100 lead emails per month. You can share the plan with as many users as you want.

The platform provides chat and email support as well as help documentation.

Zapier integrations are available.

10. Flowlu

Flowlu is a project management, CRM, and collaboration platform.

With the marketing management tools you can take care of multiple pipelines and nurture leads.

Free version allows you to gather unlimited leads. It can be used by 2 users.

The platform offers chat support and help documentation.

If you want to find out more in-depth information, you can read this Flowlu review.

11. Hunter

Hunter is an email lead generation platform.

It offers domain search, email finder and email verifier, as well as help for outreach in the form of email campaigns.

The free version of Hunter lets you make 25 monthly lead searches. Users are unlimited, but email campaigns are limited to only one email account.

Chat and email support is provided as well as help documentation.

12. Hotjar

Hotjar helps you understand your customers’ needs. 

The program shows you what your website visitors do on your landing pages.

You get to discover what they look at and click on. This helps you make better decisions and increase conversions.

They also let you conduct feedback surveys and perform on page lead generation.

The free version includes 35 sessions per day between unlimited users.

You can create and store 3 surveys and feedback widgets at a time.

Hotjar provides help documentation but no personal support.

13. Poptin

Poptin is an on-page lead generation tool utilizing popups.

The easy to create popups help you get more leads and email subscribers, and reduce shopping cart abandonment.

Other products include embedded forms and autoresponder that sends automated messages to new subscribers.

The free plan gets you up to 1000 visitors in a month and unlimited pop ups on one domain.

Chat and email support and help documentation is included, as well as Zapier integrations.

14. Apollo.io

Apollo is a great prospecting and lead management software for searching and engaging leads.

The lead generation tool also lets you enrich your CRM system with lead data and analyze sales data.

With the Chrome Extension you can find leads on LinkedIn.

The free plan gets you up to 50 leads per month, Zapier integrations, email support and help documentation. 

15. Engagebay

Engagebay is a CRM, helpdesk, live chat, and marketing software combined.

The featured marketing campaigns include email marketing, automations, lead generation tools and landing pages.

The countless features combined make a great solution for your sales funnel from start to finish.

The free version of Engagebay includes 

• up to 1000 new leads per month 
• unlimited users 
• 10 different widgets on one landing page
• Zapier integrations
• chat and email support
• help documentation.

16. Youengage

Youengage is an online survey tool for generating leads.

The design is mobile-friendly and easy to use. With the surveys you can collect feedback from your customers, employees and visitors.

The free plan gets you up to 100 survey responses per month, Zapier integrations, chat and email support and help documentation.

17. ContactOut

ContactOut is an email search engine that is used by B2B companies for lead generation and acquisition. Founded in Silicon Valley in 2015, and since then, more than 500,000 people have made use of ContactOut’s Chrome extension to connect with the candidates who mean the most to them.

Features of the tool:

• Search portal. Find candidates directly using their search portal. Allows unlimited searches to discover candidates that are not on LinkedIn.
• LinkedIn sourcing. ContactOut Chrome extension works on top of LinkedIn to look for emails, phone numbers, and other contact details. Also works on GitHub.
• Save profiles. Save leads from LinkedIn to the user’s account dashboard. Organize them into folders, and share them with the team. Export to spreadsheet or ATS with one click.
• Data enrichment. Enrich lists of LinkedIn profile URLs in bulk to get full profile details, job details, and contact information.
• Email campaigns. Send emails while browsing LinkedIn using reusable templates. Contact multiple people at once and follow up automatically.

The free plan includes:

• 40 contacts / month
• Works on standard LinkedIn only
• Work emails
• Personal emails
• Contact numbers

18. SignalHire

SignalHire is a contact information lead generation tool that helps to find anyone’s verified data and collect contact information like emails, phone numbers, or social media profiles by name. 

It has Chrome & Firefox extensions to make contact info finding easier and faster and it includes a bulk email finder feature that allows you to check out up to 1000 people at a time. 

Its free subscription gives an opportunity to get 5 free credits each month to find contact information details. 

SignalHire can be a handy platform for individuals or teams, HRs, sales reps, and bloggers who work solo or in a company. It offers team account membership that allows users to search for contact information and share it with your team members in real-time.

19. Sender

Sender is a powerful omnichannel marketing automation solution for capturing and nurturing leads. Capture leads and run automated campaigns across SMS & email to bring them closer to conversions using Sender. Its most useful lead gen features include: 

• Popup builder. Easily create behavioral popups for your website to capture interested leads and prospects; 
• Automation builder. Use drag-and-drop builder for setting automated campaigns to nurture leads, follow-up, send welcome emails, and more; 
• Analytics & reports. Find your best-performing campaigns with detailed analytics dashboard; 
• Segmentation & targeting. Segment your leads based on personal attributes or online activity and target them with personalized emails and SMS campaigns; 

Sender offers a forever-free plan without any restrictions or limits for up to 2,500 subscribers. 

20. SendPulse

SendPulse is a multichannel marketing automation platform that combines chatbot marketing with email and SMS campaigns. 

When it comes to lead generation, SendPulse offers several options that are available both in free and paid plans. 

SendPulse lead generation tools: 

• Smart pop-ups—collect leads’ contact information with pop-ups triggered by customer behavior on your website. 
• Subscription forms—predesigned and custom subscription forms to help you turn website visitors into customers.
• Messenger chatbots— (Facebook, Instagram, WhatsApp) chatbots can request emails and phone numbers from potential customers.

The free plan is available for up to 500 subscribers in a list.

21. Surfe

Surfe is a Chrome extension that connects your CRM to LinkedIn. The tool allows user to add LinkedIn contacts to their CRM in one click. It also provides a range of features to enhance your outbound, such as message templates for LinkedIn (including analytics on open rates!), an email finder for your LinkedIn contacts, and the ability to view your CRM data without leaving LinkedIn.

With the free version of Surfe, users can:

• Add 3 contacts to the CRM per day
• View CRM data on top of LinkedIn profiles
• Set reminders and tasks inside LinkedIn
• Find 20 email addresses per month
• Use a message template to send personalized LinkedIn messages and Inmail in one-click

27 Paid Lead Generation Tools

If you are ready to put a bit more money towards lead generation, check out these paid lead gen tools.

They are still affordable, and there are different plans for various budgets.

1. Trustmary

If the free Trustmary Solo plan is not enough for you, consider upgrading the plan.

The plan offers the same features as the freemium, but you’ll have more views for your widgets, and you can collect more responses to your surveys. Additionally, you can get personal help and are entitled to priority support with the more premium plans.

The great thing about Trustmary’s paid plans is that you’ll never pay for something you don’t need. Choose the suitable combination of display and collect features depending on what your business goals are.

Explore the software first and pick the necessary features after finding out what you need:

2. Zendesk Sell

Zendesk Sell is a lead management software that lets you convert leads faster and save time.

The reporting tools make it possible to make more educated decisions and prioritizing tasks.

Zapier integrations are available to help you centralize all activities.

With 19$ a month you can get unlimited leads for 3 users.

Chat and email support are provided.

3. FindThatLead

By upgrading your free FindThatLead plan to the Growth plan (49$/month), you can have:

• Up to 5000 leads per month
• 1 user
• Zapier integrations
• Chat support

The Chrome Extension allows you to find and verify email addresses associated with the domain. It also works on LinkedIn.

Check out the freemium version above.

4. Overloop

Overloop helps your team to make outbound sales.

The products include cold email campaigns, LinkedIn extension and sales automations.

The drag and drop CRM interface helps you keep track of conversions and deals.

The Overloop Lite plan costs 39$ per month for 3 users. It lets you find 50 leads a month.

Zapier integrations are available and Overloop provides chat support.

5. Outgrow

Outgrow is a content marketing tool that helps you convert more leads, qualify leads and analyze customer data.

The product offers solutions for interactive content, through which you can learn more about your potential customers.

With Freelancer plan (14$/month) you can get up to 12.000 leads per year.

You can create a maximum of 5 content pieces which can be chosen between 3 content types. The content can be embedded anywhere.

Outgrow offers Zapier integrations and chat support.

6. Reply.io

Reply.io is a sales engagement platform that also helps you generate leads.

You can find prospects on LinkedIn Sales Navigator, create a multichannel engagement on social media, use AI to formulate messages and track your progress.

You can stay in constant contact with your prospects and nurture them further the sales funnel.

Get the plan for 3 users for 70$ per user and collect up to 1000 leads per month.

You also get Zapier integrations and chat and email support.

7. Voila Norbert

Voila Norbert is an accurate email finder that helps you find quality leads.

The program verifies emails and helps you enrich your contacts for better results.

Get Norbert’s Valet plan with 49$ a month. You can get up to 1000 leads per month, Zapier integrations, and email support.

8. AeroLeads

AeroLeads helps you with finding emails and creating an email list for your business.

Find leads on LinkedIn sales navigator and get more data about the prospect and the company in real time.

The Take Off plan is 49$ a month and includes one user, up to 2000 leads per month. This plan offers email support.

9. Snov.io

With the paid version of Snov.io you can get more leads via email marketing.

The S plan (you can go up to XXL plan) costs 33$ a month and it gets you: 

• 5000 leads mo
• Unlimited users
• Zapier integrations
• Chat and email support

See free version above.

10. Instapage

Instapage helps you set up personalized post-click landing page experiences that convert 4 times more than generic Google Ads.

You can build your post-click landing page easily without the need to change your website or CMS. This saves you time and money with programming.

The basic plan is 199$ a month. There are no conversion limits, so you can get unlimited leads.

The tool works for unlimited users and on unlimited domains.

You get Zapier integrations and chat support.

11. Leadpages

Leadpages is a website builder that helps your small business get more leads.

The website templates are conversion-optimized and mobile-friendly. 

The tool includes lead forms, pop ups and other features that help you capture leads.

You can connect your Leadpages website with your e-commerce platform, CRM and other systems with Zapier.

The standard plan costs 37$ a month. It gets you one site, unlimited widgets and unlimited leads.

Chat and email support are included.

12. ClickFunnels

ClickFunnels is a website and sales funnel builder.

Their drag and drop builder lets you create entire sales funnels on your website easily and without the help of programmers.

The basic plan costs 97$/month for 2 users and 3 domains.

You can get unlimited leads with 20 widgets.

Zapier integrations are possible, and chat support helps with questions.

13. Meltwater

Meltwater allows you to monitor media channels, including news sites and social media platforms, to track mentions of your brand, industry keywords, and competitors.

By analyzing this data, you can identify potential leads who are discussing relevant topics or expressing interest in products or services similar to yours.

The pricing is custom, and you will need to book a demo call to learn more.

14. Outfunnel

When it comes to connecting sales automation and keeping up with your prospects, Outfunnel is an outstanding tool. 

Features of Outfunnel include:

• Sync data from your CRM to email marketing lists 
• Prioritize your best opportunities with lead scoring
• Sync data from web forms to your CRM
• Track web visitors
• Record marketing engagement in your CRM
• Send email campaigns to your CRM contacts
• Connect your apps

The cheapest paid pricing plan starts at $6 per month (billed annually). The integrations available for the paid pricing plans include Airtable, Copper, Hubspot CRM, Pipedrive, and Salesforce.

15. ContactOut

ContactOut Premium offers various paid plans which start at $29/month ($348/year). This is the Personal Plan that includes:

• 1200 contacts / month
• Works on standard LinkedIn
• Work emails
• Personal emails
• Contact numbers
  

ContactOut allows you to choose the best plan that fits your needs; saves you time and reduces those thankless workflow hours. Some of their 1000+ integrations include Salesforce, Zapier, GoogleSheets, Lever, Zoom, and Slack. They also offer a customized plan to best suit your goals and requirement.

For starters, please check ContactOut Free above.

Summary

We have seen the best free and paid lead generation tools for your business.

In case you need some help with the next steps, check out these sales tools, too.

Here’s a small summary organized by each lead generation strategy.

Social Proof Tools

• Trustmary Solo (free)
• Trustmary (starting at $16/mo)

Explore further social proof software.

Email Finders and Prospecting Tools

• FindThatLead (free and $49/mo)
• Sumo (free)
• Snov.io (free and $33/mo)
• Get Prospect (free)
• Flowlu (free)
• Hunter (free)
• Apollo (free)
• Overloop ($39/mo)
• Reply.io ($70/user)
• Voila Norbert ($49/mo)
• AeroLeads ($49/mo)
• ContactOut (free and starting at $29/mo)
• Wiza (free or starting at $30/mo)
• Findymail ($49/mo)
• Clearout ($31.50/mo)
• LaGrowthMachine ($220/mo)

Lead Capture Forms

• Trustmary Solo (free)
• Trustmary($45/mo)
• Youengage (free)
• Leadpages ($37/mo)
• Poptin (free)
• Picreel ($39,97)

Landing Page Marketing Tools

• Trustmary Solo (free)
• Trustmary($45/mo)
• Hotjar (free)
• Poptin (free)
• Instapage ($199/mo)
• Leadpages ($37/mo)
• ClickFunnels ($97/mo)

Identify Anonymous Website Traffic

• Leadfeeder Lite (free)

Sales Funnel Management

• Flowlu (free)
• Apollo (free)
• Engagebay (free)
• Zendesk Sell ($19/mo)
• ClickFunnels ($97/mo)

Content Marketing Tools

• Outgrow ($14/mo)

App Connectors

• Outfunnel ($6/mo)

Chatbot Builders

• ChatBot ($65/mo)
• Trustmary

Next Steps

Trustmary is the best lead generation tool for leveraging social proof and user generated content.

Sign up for the free forever Trustmary Solo plan now and add reviews to your website.

Further Reading

• The Ultimate Guide to Lead Generation
• 14 Best Tips on Lead Generation for Technology Companies
• 7 Strategies for Lead Generation in B2C That You Can Copy
• 20+ Strategies in Lead Generation for B2B Business
• 7 Best Pipedrive Integrations for Sales Teams

FAQ