Customer experience is one of the key factors that drive growth for a lot of growth companies. Twenty years ago, the customer experience was something that only a few dared to focus on, today it is something almost every company is thinking about.

Even though the role of customer experience has been recognized already it is still something that you easily drift away from. It is easier to just focus on developing a product on your own and trying to sell it to the customer, without actually caring about the customer. But even if you can achieve short term results in this way, in the long run, customer experience has and will lead to more growth.

Here is 6 quotes, from the best minds on the planet, to really open your eyes about customer experience!

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Steve Jobs on customer experience

“You got to start from customer experience and work backward to the technology. You can’t start with technology and try to figure out where you going to try to sell it.” – Steve Jobs

Steve Jobs is one of the most iconic businessmen of our time and probably best known for Apple and its products. One thing that really is noteworthy is the fact, that Apple has been able to produce amazing products, like Airpods, after death of Steve Jobs, so the customer-centric culture Steve Jobs has started, still lives on and produces amazing products year after year.

Jason Lemkin on customer experience

“If your NPS is high, then at least for larger customers… I pretty much know the upgrades are coming, the net negative churn, the expansion deals, Like clockwork. If your customers love you … you’re gonna sell them more.” – Jason Lemkin

Jason Lemkin is co-founder of EchoSign and SaaStr and probably one of the most influential people in the SaaS -space. He is running a $90M fund at SaaStr Fund and has built a huge community of SaaS enthusiasts around SaaStr.

Bill Gates on customer experience

“Your most unhappy customers are your greatest source of learning.” – Bill Gates

Bill Gates is co-founder of Microsoft and one of the wealthiest people in the world, who is currently focused mostly on philanthropy. With Gates’s leadership, Microsoft grew to become one of the biggest companies in the world.

Jeff Bezos on customer experience

“In the long term, there is never any misalignment between customer interests and shareholder interests.” – Jeff Bezos

Jeff Bezos is the founder of Amazon and the richest man on the planet. He has lead Amazon with a great focus on improving and providing amazing customer experience in the long term. 20 years ago many thought that he is crazy with his focus on the customer, but it has been proven to work.

Stewart Butterfield on customer experience

“A hundred percent of our growth (at Slack), historically, has come from people recommending us, specifically on Twitter.” – Stewart Butterfield

Stewart Butterfield is co-founder of Flickr and Slack, who currently works as the CEO of Slack. Under his leadership, Slack has become one of the fastest-growing companies in history.

Warren Buffett on customer experience

“Delight my customer. Any business that has delighted customers has sales force out there, that you don’t have to pay.“ – Warren Buffett

Warren Buffett, also known as Oracle of Omaha, is a legendary investor and CEO of Berkshire Hathaway. He is often referred to as the most successful investor of our time.