The Best Hotel Reviews Websites

Leveraging top hotel review websites can help you improve your online reputation, build trust, and attract more guests. 

By strategically using Trustmary widgets for platforms like Tripadvisor, Booking.com, and Google, you can showcase customer feedback on your site and encourage more bookings. 

In this article, we’re reviewing some of the top hotel review websites. You’ll learn about their review process, unique benefits, and hotel specialties. We’ll also share how Trustmary can help automate the review process.

But first, let’s take a look at why hotel reviews matter — and what to look for.

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Why Hotel Reviews Matter

Hotel reviews play a major role in the hotel industry. 

They help potential guests find accommodations that best suit their needs. They also help your hotel business learn how to improve the guest experience and strengthen customer loyalty. 

According to Cloudbeds report on the latest hotel marketing trends,

• 81% of travelers always read reviews online before booking and
• 71% say reviews influence their decision-making.

In other words, a hotel’s reputation is more important than ever. 

So much so that search engines are taking reviews into account as part of their SEO ranking criteria. This can significantly influence the number of clicks your hotel’s web page receives. 

That’s why it’s important to optimize your web pages for search engines and display customer reviews.  

AI is also influencing the hotel industry.  

Sites are beginning to incorporate AI voice assistants to help guests access reviews and information just by asking. 

Potential guests can simply state their preferences or ask questions about a specific hotel, and the AI voice assistant will quickly provide them with relevant reviews and insights — saving them time and effort during their hotel search process.

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This adds another support leg to review sites that both customers and hotels can benefit from. 

Customers get a more streamlined user experience. And AI can highlight positive reviews and unique features, boosting your hotel’s appeal. Quick and efficient responses to queries can also lead to faster bookings.

Benefits of hotel reviews

Reviews offer hotels many benefits when they’re authentic and carefully curated. Here are some of the best reasons to invest in collecting customer reviews.

• Builds credibility and trust: By actively engaging with reviews, you demonstrate your hotel’s dedication to guest satisfaction. This builds credibility and trust with prospective customers.

• Reflects hotel standards: Encouraging guests to leave feedback provides a steady flow of up-to-date reviews. This also reflects your hotel’s current standards. 

• Encourages better conversions: Featuring reviews on your hotel’s website boosts its credibility and encourages a better conversion rate. Potential guests are more likely to book when they see authentic, positive feedback from other travelers.

• Valuable feedback: Reviews provide insights into guest preferences and areas for improvement. Implementing these insights can help you improve guest satisfaction.

Pro-Tip: Trustmary can help you collect new reviews and showcase existing ones on your website.

Beware of Fraudulent Reviews

Fraudulent reviews can mislead potential guests and damage your hotel’s reputation. 

Review sites are increasingly implementing advanced algorithms and fake review investigators to identify and remove false feedback. 

Combat fake reviews by:

• Not pursuing or buying fake reviews (this is unethical and can lead to penalties, credibility loss, and legal consequences)
• Adding a verified guest/customer badge to each review
• Reporting fraudulent reviews to review platforms
• Encouraging genuine guests to leave feedback
• Tracking reviews for suspicious activity

What To Look for in Hotel Reviews

When looking through your establishment’s hotel reviews, focus on understanding and improving guest experiences. 

Pay special attention to reviews that highlight positive aspects, such as cleanliness, service, and amenities. Also, addresses negative feedback carefully. 

Proactively and thoughtfully responding to complaints shows your commitment to improving guest experiences and resolving issues.

Never ignore negative feedback. 

These reviews share valuable insights into systemic issues that require attention. By addressing these factors, your hotel gains a high-level view of its reputation and the opportunity to improve.

TL;DR: Use guest feedback as an opportunity to make necessary adjustments, enhance the guest experience, and turn dissatisfied guests into loyal customers. 

6 Best Hotel Review Websites

Here are some of the best hotel review websites for customer feedback. Use them to monitor and enhance your hotel’s brand reputation.

Tripadvisor

Tripadvisor is one of the most globally recognized hotel review websites. It offers an extensive database of reviews, ratings, and travel experiences. 

The platform allows guests to leave detailed reviews about their hotel stays and rate cleanliness, service, location, and value.

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Hotel Review Process and Rating System

Guests can rate hotels on a five-point scale and provide written feedback about their experiences. 

Tripadvisor also allows users to upload photos, which add authenticity to their reviews. Based on the individual ratings, each hotel receives an overall rating.

Unique Benefits

One of Tripadvisor’s unique benefits is its “Certificate of Excellence,” which hotels with consistent outstanding reviews can receive. This recognition can boost your hotel’s credibility and attract more guests.

Tripadvisor also offers a Q&A section where potential guests can ask previous visitors and hotel management questions.

Specialization in Hotel Reviews

Tripadvisor doesn’t specialize in any particular hotel. It covers a wide range of accommodations — from luxury hotels to all-inclusive resorts to family-friendly stays. 

This makes it a great resource for travelers looking for authentic reviews across various price points and accommodation styles.

Add Tripadvisor reviews to your website with Trustmary’s Tripadvisor review widget.

Hotels.com

Hotels.com is a popular online booking platform that also features a robust hotel review system. 

It provides users with comprehensive information about global hotels so they can compare prices, amenities, and guest reviews.

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Hotel Review Process and Rating System

Guests can leave reviews on Hotels.com about a hotel’s cleanliness, staff service, and amenities. They can also rate the hotel’s property and facility conditions — and its eco-friendliness. 

The rating system works off a 10-point scale. The platform aggregates these ratings to provide an overall score for each hotel.

Unique Benefits

Hotels.com offers a loyalty program called “Hotels.com Rewards.” Users can earn rewards nights for booking accommodation through the platform. This program incentivizes users to book through Hotels.com and can lead to more reliable reviews from loyal customers.

Specialization in Hotel Reviews

Hotels.com caters to a broad spectrum of travelers. It features reviews across different categories, including pet-friendly hotels, resorts, cabins, and more. 

Booking.com

Booking.com is a leading online travel agency specializing in hotel reservations worldwide. It has an extensive selection of accommodations and a trusted, in-depth hotel review system. 

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Hotel Review Process and Rating System

Guests who book through Booking.com can leave reviews on a 10-point scale and provide written feedback about their experiences. 

They can rate hotels based on criteria such as:

• Value for money
• Cleanliness
• Free Wifi
• Facilities
• Location
• Comfort
• Staff

These reviews contribute to an overall score for each property so potential guests can check its suitability.

Prospects can also read reviews about specific topics, such as:

• Restaurant
• Breakfast
• Location 
• Room
• View

Unique Benefits

Booking.com offers several unique benefits, including a “Genius” loyalty program for frequent bookers. Genius members receive discounts and perks, such as free room upgrades or breakfast. This can encourage detailed and positive reviews from loyal customers. 

The platform also highlights verified reviews from guests who’ve completed their stays to promote authenticity and reliability.

Specialization in Hotel Reviews

Booking.com covers a range of accommodations — from apartments to villas to cabins.

It also has unique properties, such as castles, boats, and even igloos.

Add Booking.com reviews to your website with Trustmary’s Booking.com review widget.

Google

Google, known for its complete dominance in search engines, offers hotel reviews and information through Google Maps and Google Search. This makes it easy for Google users to search for, book, and review hotels.

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Hotel Review Process and Rating System

Guests can leave reviews for hotels directly on Google Maps or through Google Search after their stays. Ratings are on a five-point scale. 

Google also pulls in reviews from Trip.com and Tripadvisor. (Searchers can choose which site they prefer when searching through reviews.)

Reviews include ratings on aspects like:

• Atmosphere
• Restaurant
• Breakfast
• Property
• Fitness
• Service
• Dining
• Sleep
• Bar
• And seven more options

Unique Benefits

One of Google’s unique benefits is its extensive reach and integration with other Google services. Reviews on Google Maps are easily accessible to users searching for hotels in specific locations, making it a convenient tool for travelers. 

Specialization in Hotel Reviews

Google doesn’t specialize in specific hotel review types. It covers any accommodation, from hostels to luxury resorts. 

Searchers can choose from the following topics when looking for hotel options:

• Low-budget
• For tonight
• Top-rated
• Guests
• Luxury
• Vegan
• Dates
• Best

Add Google reviews to your website with Trustmary’s Google review widget.

Google’s dominance on the search visibility game also means restaurants need Google reviews.

Yelp

Yelp is a popular review platform known for its extensive business coverage, including hotels, restaurants, and local services. It provides users with detailed information and reviews to help them discover what to do, where to stay, and what to eat.

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Hotel Review Process and Rating System

Users can leave reviews for hotels on Yelp based on a five-star rating system. It provides a total score for each stay that reflects reviewers’ overall sentiment. Yelp doesn’t offer particular aspects for guests to rate on, such as services or cleanliness. 

Unique Benefits

One of Yelp’s unique benefits is its community-driven approach to reviews. Users can engage with reviews by liking, commenting, and sharing their own experiences. Yelp also offers personalized recommendations based on user preferences and previous reviews. This helps users‌ discover new hotels that match their interests.

Specialization in Hotel Reviews

Yelp covers a range of hotel types, catering to diverse traveler preferences and budgets. 

It offers categories, such as:

• Bed and breakfasts
• Guest houses
• Resorts
• Hotels

Airbnb

Airbnb is a modern accommodation platform known for its extensive range of lodging options, from unique stays to traditional homes. It provides users with detailed information and reviews to help them find the perfect place to stay during their travels.

Hotel Review Process and Rating System

Users can book accommodations on Airbnb based on a five-star rating system. Airbnb reviews reflect the overall experience, including the quality of the stay, cleanliness, communication with the host, and the accuracy of the listing.

Unique Benefits

Airbnb offers a unique range of accommodation options, including treehouses, tiny homes, and villas, as well as traditional apartments and houses. Airbnb also offers experiences and activities hosted by locals. 

Specialization in Hotel Reviews

Airbnb caters to a wide range of travelers budgets and preferences for the following accommodations:

• Entire homes
• Private rooms
• Shared rooms
• Unique stays (yurts, treehouses, castles) 

Know Your Customers

Managing your hotel’s online reputation is pivotal to maintaining high standards and improving customer satisfaction and trust.

That’s why it’s important to:

1. Actively collect reviews from guests
2. Respond respectfully to both positive and negative feedback
3. Automatically display reviews on your website
4. Use a trusted review platform tool (like Trustmary)

Platforms like Trustmary offer tools to streamline this process. With Trustmary, you can collect more reviews, showcase them prominently on your website, and manage your online reputation — all in one place. (Aka, do review syndication)

Have you thought about adding a contact form in website to measure happiness? With Trustmary, you can do that, too!

We have widgets for sites, such as: 

• Booking.com 
• Tripadvisor
• Google 
• Airbnb
• Yelp 

Fresh and authentic customer reviews can boost your website’s effectiveness by 20%. Collect and display reviews on autopilot with Trustmary now—it’s free to start!

Hotel Reviews FAQs