Surveys are a fantastic way to gather feedback and insights from your audience.
If you’re using WordPress, incorporating surveys into your site is easier than you might think, especially when you use the best WordPress survey plugin to enhance user experience and gather valuable feedback effectively.
In this guide, we’ll walk you through everything you need to know about using WordPress surveys effectively.
Why Use Surveys on Your WordPress Site?
Surveys on a WordPress website help you understand your audience, improve your offerings, and increase engagement.
By asking the right questions, you can gain valuable insights into customer satisfaction, preferences, and areas for improvement.
Enhance User Engagement
Keep Visitors Active
Surveys can make your website more interactive. They encourage visitors to spend more time on your site, leading to increased engagement and potentially higher conversion rates.
Show You Care
Asking for feedback shows your audience that you value their opinions. This can build stronger relationships and loyalty with your customers.
Gather Valuable Feedback
Improve Products and Services
Surveys provide direct insights from your audience about what they like, dislike, and want to see improved. This information is invaluable for enhancing your products and services.
Identify Pain Points
Understanding the issues your customers face allows you to address them promptly. Surveys can reveal pain points that you might not be aware of otherwise.
Make Data-Driven Decisions
Inform Business Strategies
The data collected from surveys can guide your business decisions.
Whether it’s launching a new product, improving customer service, or tweaking your marketing strategies, surveys provide the data you need to make informed choices.
Measure Satisfaction
Regular surveys can help you track customer satisfaction over time. This allows you to measure the impact of changes you implement and adjust your strategies accordingly.
Boost SEO and Traffic
Increase Content Value
Creating and sharing survey results can boost your content’s value, making it more likely to be shared.
This can increase traffic to your site and improve your SEO rankings.
Generate New Content Ideas
Surveys can provide ideas for blog posts, articles, and other content based on the interests and concerns of your audience.
Embed Trustmary Surveys on WordPress
If you want to create professional surveys that not only collect user feedback but also get you testimonials and reviews, try Trustmary’s survey forms.
- Register to Trustmary with your email address or Google account.
- Create surveys with just a few clicks, utilizing features like interactive reporting and smart fields.
- Embed the survey on your WordPress site with a simple line of code.
- Analyze results on Trustmary’s easy reporting dashboard.
Trustmary offers various feedback survey templates, automatic branding, different embed styles, more responses than your regular surveys, and of course review collection and showcasing capabilities.
Try for free and see for yourself!
Don’t forget to install the Trustmary plugin for even easier access to your surveys and review widgets.
More WordPress Survey Plugins
Choosing the right form builder plugin is crucial for creating effective surveys. In addition to Trustmary, here are some top-rated options:
1. WPForms
WPForms is a user-friendly plugin with a drag-and-drop builder, making it easy to create custom surveys. It offers various templates and powerful features like conditional logic and instant notifications.
2. SurveyMonkey
SurveyMonkey is a popular customer survey tool that integrates seamlessly with WordPress. It provides advanced analytics and customizable survey options to suit your needs.
3. Gravity Forms
Gravity Forms is a versatile plugin that lets you create complex surveys with ease. It supports various add-ons and integrations, making it a robust choice for businesses of all sizes.
How to Create a Survey in WordPress
Creating a survey in WordPress involves a few simple steps. Here’s a quick guide:
Step 1: Install a Survey Plugin
Choose a survey plugin from the list above and install it on your WordPress site. Navigate to the Plugins section, click “Add New,” search for the plugin, and click “Install Now.”
Step 2: Create a New Survey
Once the plugin is installed, go to the plugin’s settings and create a new survey. Use the drag-and-drop builder to add questions and customize the survey’s appearance.
Step 3: Customize Your Survey
Customize the survey to match your brand. Adjust colors, fonts, and layouts to create a cohesive look. Add conditional logic to make the survey more interactive.
Step 4: Embed the Survey
After creating the survey, embed it on your website. Most plugins provide a shortcode or an embed code that you can paste into a post or page.
Analyze the Survey Responses
Once the survey is live, monitor the responses. Use the plugin’s analytics tools to analyze the data and gain insights. Adjust your strategies based on the feedback.
To enable survey reporting, navigate to the plugin interface, access the settings, and toggle the options to activate survey reporting for your forms.
Tips for Creating Effective Surveys
- Keep it short: Long surveys can deter participants. Keep your survey concise and to the point.
- Ask relevant questions: Make sure your questions are relevant to your audience and objectives.
- Offer incentives: Encourage participation by offering incentives like discounts or freebies.
- Test your survey: Before going live, test your survey to ensure it works correctly and is easy to understand.
- Unlimited surveys: Take advantage of the ability to create surveys with an unrestricted number of questions and participants. This flexibility allows for comprehensive data collection and enhanced user engagement.
Next up, you should brush up on the best ways to send a survey to get the maximum results!
FAQs about WordPress Surveys
How do I add a survey to my WordPress site?
To add a survey, choose a survey plugin, install it, create your survey using the plugin’s builder, and embed it on your site using a shortcode or embed code.
What are the best WordPress survey plugins?
Some of the best WordPress survey plugins include WPForms, SurveyMonkey, and Gravity Forms.
Can I customize the look of my surveys?
Yes, most survey plugins allow you to customize the appearance of your surveys to match your brand.
How can I analyze survey responses?
Survey plugins typically include analytics tools that help you analyze responses and gain insights from the data collected. WPForms, for example, offers interactive survey reports that generate visually appealing analytics like bars, graphs, and charts. These reports can be exported in various formats for further reporting.
Should I offer incentives for completing surveys?
Offering incentives like discounts or freebies can encourage more people to participate in your surveys.
