The Best EmbedSocial Alternative:
Trustmary
Looking for EmbedSocial alternatives? Trustmary is the best alternative to EmbedSocial for adding reviews to your website
- Import reviews from multiple sources to boost trust
- Add dynamic content to any website & improve SEO rankings
- Collect more reviews with a GDPR-compliant solution developed in Finland
- Easy to get started, no credit card needed
EmbedSocial vs Trustmary — Feature & Use-Case Comparison
See for yourself why Trustmary is the best EmbedSocial alternative.
Feature / Use Case | Trustmary | EmbedSocial |
Primary focus | Full-funnel feedback + testimonials + review management platform: collect feedback, convert to testimonials/reviews, display on website, analyze & gain insights. | Aggregating & embedding reviews / social-media content + user-generated content from many platforms. |
Review sources / channels supported | Imports reviews from major platforms: Google, Facebook, Yelp, TripAdvisor, G2, Capterra, Google Play, etc, plus CSV and customer import support | Social-media reviews (Facebook, Instagram, Google, TikTok, Yelp, etc.), UGC |
Price | $26-129/month Modular plans (e.g. free plan + paid upgrades), includes “Display”, “Collect”, and “Full Suite” depending on needs. | $29-99/month Single plan for “EmbedReviews”: full set of features under one product (with a monthly fee). |
Freemium | Yes | Yes |
Display reviews | Multiple widget types for reviews/testimonials, customizable design to match website design, automatic embed code, and works on most CMS platforms. | Large widget library (~50+ pre-designed templates), unlimited widgets, highly customizable (layout, style, CSS), suitable for social-media feeds, reviews, UGC, etc. |
Collect new reviews / testimonials natively | Yes, also supports feedback & survey collection (NPS, CSAT) with email, SMS, and QR codes, review/testimonial collection forms, and automated review campaigns. | Yes, can send requests via email or SMS and let customers submit new reviews. |
Video testimonials | Yes (Collect and display) | Yes to showing, no to collecting (Import from outside sources) |
Automation & integration capability | Unlimited, Supports integrations (e.g., CRM, invoicing, marketing automation, Zapier) to both collect social proof as part of existing business workflows and automatically embed new reviews on the website. | Limited, Integrates various review/social-media sources, auto-sync widgets, import third-party reviews, and can embed on almost any website builder or eCommerce platform. |
Social sharing | Yes | Yes |
Analytics, insights & performance tracking | Offers analytics around reviews/widgets, conversion tracking, and customer feedback analytics, helpful for measuring impact on leads/conversions. | Offers some metrics / engagement tracking for user-generated content/widgets. |
Best fit for | Businesses that want a unified, end-to-end solution: collecting feedback & reviews, managing them, showing them on their site, extracting insights — especially service-oriented businesses or those just starting with review/reputation management. | Businesses or brands relying heavily on social media, UGC, and wanting to aggregate/display reviews & content from multiple external platforms. Not ideal for collecting new reviews, and doesn’t support collecting feedback. |
Help documentation | Updated weekly by Trustmary team | Available |
Chat & email support | Yes (Legendary and highly praised) | Yes (Basic) |
Here’s what customers say about Trustmary
P.S. This widget is made with Trustmary.
Similarities and differences
between Trustmary and EmbedSocial
A quick overview of the two tools to help you decide which one you should choose.
Similarities
- Both platforms help businesses showcase authentic customer experiences to build trust and increase conversions.
- Trustmary and EmbedSocial both offer tools to collect, manage, and display reviews or testimonials on websites.
- They integrate with major review platforms and support customizable widgets that work with most CMS and website builders.
- Both automatically sync new reviews, keeping displays up to date without manual work.
- They offer intuitive dashboards designed for marketers, business owners, and non-technical users.
- Each supports multi-channel review collection
- Both prioritize data security and responsible handling of customer information, including clear consent flows.
- Both are European companies: EmbedSocial is from Skopje, North Macedonia, while Trustmary is a 100% Finnish company originating from Jyväskylä.
Differences
While the two platforms overlap in purpose, they differ significantly in approach.
- EmbedSocial focuses on aggregating and displaying existing social proof from social-media platforms, while Trustmary provides a full suite for collecting feedback, generating testimonials, and analyzing customer experience.
- EmbedSocial’s widget library is broader and includes social feeds and UGC displays; Trustmary focuses on conversion-optimized review and testimonial widgets.
- Trustmary offers more advanced review and feedback collection tools such as NPS, CSAT, and automated review campaigns; EmbedSocial centers more on importing already-existing reviews.
- Trustmary includes deeper workflow and CRM integrations to support sales and customer success processes; EmbedSocial is primarily focused on display and syncing.
- EmbedSocial is ideal for businesses relying heavily on social-media content, whereas Trustmary is designed for companies seeking an end-to-end approach to feedback, reviews, and trust-building.
Summary of EmbedSocial vs. Trustmary
Trustmary is best suited for service-driven businesses and teams that want to actively collect feedback, generate testimonials, and integrate social proof into their sales and marketing processes. It’s especially valuable for companies with few existing reviews or those looking to build a steady stream of customer feedback using surveys and automated review campaigns.
Trustmary also fits organizations that want CRM integrations and the ability to track how reviews and testimonials influence conversions.
EmbedSocial, on the other hand, is ideal for brands that already have a large amount of social-media content or user-generated reviews and want a visually rich way to display them across multiple platforms. It works particularly well for companies that prioritize aggregating and showcasing existing reviews and social proof rather than focusing on structured feedback collection or deeper workflow automation.
Read more about review syndication and get to know Trustmary’s dynamic review widgets.
What You Get With Trustmary
Branded
3-in-1 survey
2-4 times more
responses
40% feedback-to-review rate
Looking to migrate from a feedback and review software?
We’d love to help you import data and set up processes, or you can always do it yourself.
Add reviews to your website in just a few clicks
Easily embed reviews on any website for free in just a couple of minutes with Trustmary.
Step 1: Import reviews
Trustmary can import reviews from multiple review sources: Google reviews, Facebook, Yelp, TripAdvisor, Capterra, G2, Google Play, Booking.com, Airbnb, and Trusted Shops. Choose your platform and connect it by simply copying and pasting the review page URL.
Step 2: Check your widget
Trustmary automatically generates a review widget out of your imported reviews and matches it with your website’s design. It’s ready to go, but you can also customize it further if you want to. Custom CSS modifications are also possible.
Step 3: Copy and paste the embed code
To add the review widget to your website, copy the embed code from Trustmary and add it to your website. Anyone with website admin rights can do this easily! Make changes to the widget in Trustmary and you’ll see real time updates on your website.
Step 4: Let social proof boost your website
Reviews build trust and increase website conversions. At the same time, the review schema gives you SEO benefits when you can add star ratings to search engines, the Trustmary review page builds your credibility and visibility in search engines, and makes your reviews visible in AI search tools.
Sounds easy, right?
You can do all this right now, and start seeing results immediately.
Key features
Import reviews
Import existing reviews from the biggest review sites like Google, Yelp, and TripAdvisor.
Stylish widget designs
Display reviews with a tried and tested review widget perfect for your use case.
Fits your website seamlessly
Customize the widget to seamlessly fit your brand or use automatic design alignment.
Get more reviews
Collect more reviews on any platform with easy review campaigns.
Automatic goal tracking
See your review widget’s impact with real-time conversion tracking.
Personal help
We offer real human customer support to help with any questions or problems with the app. Our dedicated support team is there for you!
Start using the best review tool today.
Embed reviews on any website
Trustmary’s review widget is compatible with most CMS and website builders.
Works on all major CMS
- WordPress
- Shopify
- Squarespace
- Wix
- And many more
Start for free
- Free review widget for up to 200 views/month
- No credit card is required to get started
- No binding terms – cancel anytime
Are you ready to take your website’s credibility to the next level?
Why should you add reviews to your website?
Build credibility with reviews
- Customer reviews are a must in every industry.
- Most people read reviews before making a purchase decision.
- Reviews are the best way to build trust digitally.
Leverage digital word-of-mouth
- Make use of your existing positive word-of-mouth online.
- Impress your website visitors with social proof from previous customers.
- Provide potential customers with valuable insights about your business.
Boost your conversion rates
- Get the most out of your website traffic with visual content.
- Boost brand identity and visibility in search engines
- Reduce bounce rate
- Reach up to 60% more conversions with the right review widget in the right place. Read more >
Are you ready to get more customers from your website?
FAQ
Reviews build trust and help you get more leads and customers from your website. The power of reviews is based on the social proof effect that makes people follow other people’s behavior.
The review widget is free up to 200 views a month. If your website gets more monthly visits than that, you might need one of the paid plans. You can add the widget to unlimited websites for free!
Trustmary is a user friendly review management tool that helps you import, showcase, test, and manage reviews. Trustmary has various pre designed templates and an easy-to-use widget editor. It’s also completely risk-free. No payments, no credit card required, no binding terms.
Trustmary users praise the premium support, customization options, and the modern look and feel of the software. Overall, Trustmary is user friendly.
You can import reviews from Google, Facebook, Yelp, TripAdvisor, Capterra, G2, Google Play, or custom sources like spreadsheets. In the freemium plan, you can choose one source. Upgrading to a paid plan gets you more sources.
- Sign up for free with your email address.
- Import reviews from your main review source
- Create and tailor widgets to fit your need
- Place reviews on your website to boost trust
Skip the hard work and looking for API access and keys: Start using Trustmary for free.
You can simply copy the HTML code from Trustmary, and paste it to the right spot on your website using an HTML block.
Use Trustmary’s review widget. Import reviews from Google or another review site. Once you have created the widget, simply copy and paste the HTML code to your website.
Trustmary’s review widget works on WordPress, Squarespace, Wix, Shopify, and 99% of other CMS.
