The Best Feefo Alternative:
Trustmary
Looking for Feefo alternatives? Trustmary is the best alternative to Feefo for getting customer insights and sharing them with the world.
- Import reviews from multiple sources to boost trust
- Add dynamic content to any website & improve SEO rankings
- Collect more reviews with GDPR-compliant tool
- Easy to get started, no credit card needed
Compare Trustmary and Feefo
See for yourself why Trustmary is the best Feefo alternative.
Trustmary | Feefo | |
Collects Google reviews | ✅ Yes | ❌ No |
Automates testimonial collection | ✅ Fully automated | ❌ Manual steps needed |
Feedback + NPS surveys in one | ✅ Included | ❌ Separate tools needed |
Review widgets for websites | ✅ Beautiful & customizable | ✅ Available |
Video testimonials | ✅ Built-in | ❌ Not supported |
Free plan | ✅ Yes | ❌ No |
Pricing transparency | ✅ Transparent pricing | ❓ Request a quote |
Fast onboarding | ✅ 5 min setup | ❌ Takes time |
Support | ✅ Live chat & onboarding help | ✅ Email and phone |
Help documentation | ✅ Epic | ✅ Available |
Here’s what customers say about Trustmary
P.S. This widget is done with Trustmary.
Similarities and differences
between Trustmary and Feefo
A quick overview of the two tools to help you decide which one you should choose.
Similarities
- Trustmary and Trustindex both help businesses collect feedback and reviews from customers, making it easier to capture customer sentiment and convert it into visible social proof.
- Both provide tools to display reviews and testimonials on websites, helping build credibility and trust with potential customers.
- Both integrate with other systems/marketing tools to automate or streamline review and feedback workflows.
- Trustmary integrates natively with dozens of CRMs, ERPs, CMS, and invoicing tools. It also has an open API and clear documentation available.
- Feefo integrates with Shopify and Magento, and has an API guide.
- Both offer analytics and reporting capabilities to turn feedback and review data into actionable insights.
- Surprisingly, both Trustmary and Trustindex are based in Europe. Trustmary is a 100% Finnish company, and Feefo is from the UK.
Differences between Trustmary and Feefo
While they share core functions, the differences lie in their focus, workflow philosophy, and value-proposition.
Focus & workflow
Trustmary emphasises a unified survey approach: a single “3-in-1” survey to collect customer satisfaction (e.g., CSAT/NPS), open feedback, and review/testimonial generation. This means it’s oriented both toward improving customer experience and then converting that into social proof.
Feefo places heavy emphasis on verified reviews and reviewing collection across multiple touchpoints (product/service reviews, “Service Attributes”, etc) with a strong angle on authenticity and brand reputation through verified customers.
Target use-case emphasis
Trustmary is positioned as a growth tool that spans feedback → review → marketing asset. It also highlights lead-generation widgets, website conversion uplift, and more reviews from feedback responses.
Feefo is positioned more toward review management, moderation, and multi-channel review operations.
Display & marketing features
Trustmary offers widgets, public review pages, lead-generation forms tied to review collection, and SEO/AI-search visibility features
Feefo emphasises product/service reviews tied into e-commerce, star ratings, review display tools optimized for conversions.
If your goal is to systematically gather feedback, convert that feedback into reviews/testimonials, embed them on your site, and use them for conversions, then Trustmary is very strong. It’s built with that workflow in mind: feedback → review → showcase.
If your focus is more on managing large volumes of product reviews, ensuring review authenticity, especially for product/retail use-cases or multi-touchpoint operations, then Feefo offers a better review system.
Read more about review syndication and get to know Trustmary’s dynamic review widgets.
Add reviews to your website in just a few clicks
Easily embed reviews on any website for free in just a couple of minutes with Trustmary.
Step 1: Import reviews
Trustmary can import reviews from multiple review sources: Google, Facebook, Yelp, TripAdvisor, Capterra, G2, and Google Play. Choose your platform and connect it by simply copying and pasting the review page URL.
With Feefo, you’ll need to do more of the heavy lifting manually.
Step 2: Check your widget
Trustmary automatically generates a review widget out of your imported reviews and matches it with your website’s design. It’s ready to go, but you can also customize it further if you want to. Custom CSS modifications are also possible.
You can easily filter reviews and manage different locations with one dynamic review widget.
Step 3: Copy and paste the review widget embed code
To add the review widget to your website, copy the embed code from Trustmary and add it to your website. Anyone with website admin rights can do this easily! Make changes to the widget in Trustmary and you’ll see real-time updates on your website.
Step 4: Turn Reviews into Conversions
Trustmary doesn’t just collect reviews; it helps you use them where it matters most: on your website.
- High-converting review widgets
- Smart popups to show social proof at the right time
- SEO-friendly and customizable
Feefo’s review displays are basic in comparison and lack flexibility.
5. Built-in Surveys + NPS
No need for extra survey tools.
With Trustmary, you get:
- NPS surveys
- CSAT and custom questions
- One survey = reviews + data + feedback
6. Trustmary is More Affordable
You get more, for less.
Transparent pricing. No hidden fees. Free plan to get started.
Perfect for small and medium-sized businesses and scaling teams who don’t want to jump through hoops.
Turn Existing Workflows into Feedback Points
Trustmary plays nice with your stack:
CRM, email, website builder, you name it.
Plus, you can embed Google reviews to your website in minutes and show them alongside your own collected reviews.
Embed reviews on any website
Trustmary’s review widget is compatible with most CMS and website builders.
Works on all major CMS
- WordPress
- Shopify
- Squarespace
- Wix
- And many more
Start for free
- Free review widget for up to 200 views/month
- No credit card is required to get started
- No binding terms – cancel anytime
Are you willing to increase website conversions right now?
Why should you add reviews to your website?
Build credibility with reviews
- Customer reviews are a must in every industry.
- Most people read reviews before making a purchase decision.
- Reviews are the best way to build trust digitally.
Leverage digital word-of-mouth
- Make use of your existing positive word-of-mouth online.
- Impress your website visitors with social proof from previous customers.
Boost your conversion rates
- Get the most out of your website traffic.
- Increase engagement and reduce bounce rate.
- Reach up to 60% more conversions with the right review widget in the right place. Read more >
Get more results from your website!
Feedback and reviews benefit all business functions
Executives
Executives make better decisions based on data and customer understanding by using Trustmary. Follow customer satisfaction across business locations and different services.
Marketers
Marketers understand their customers better when they use Trustmary. Feedback and reviews show what your customers actually think and value. That information can be used in crafting better marketing copy, and showcasing social proof online will impact purchase decisions.
Service
The service and operations team can continuously ask for feedback to improve operations. Track satisfaction and identify unhappy customers before they churn.
Sales
Sales can use Trustmary to get agent-specific feedback and customer insights on the sales process. They can use customer insights to deepen customer understanding, which leads to making even better sales pitches.
FAQ
Reviews build trust and help you get more leads and customers from your website. The power of reviews is based on the social proof effect that makes people follow other people’s behavior.
The review widget is free up to 200 views a month. If your website gets more monthly visits than that, you might need one of the paid plans.
Trustmary is a user friendly review management tool that helps you import, showcase, test, and manage reviews. Trustmary has various customizable widget templates and an easy-to-use widget editor. It’s also completely risk-free. No payments, no credit card required, no binding terms.
Trustmary users praise the premium support, customization options, and the modern look and feel of the software.
You can import reviews from Google, Facebook, Yelp, TripAdvisor, Capterra, G2, Google Play, or custom sources like spreadsheets. In the freemium plan, you can choose one source. Upgrading to a paid plan gets you more sources.
- Sign up for free with your email address.
- Import reviews from your main review source
- Create and tailor widgets to fit your need
- Place reviews on your website to boost trust
Skip the hard work and looking for API access and keys: Start using Trustmary.
You can simply copy the HTML code from Trustmary, and paste it to the right spot on your website using an HTML block.
Use Trustmary’s review widget. Import reviews from Google or another review site. Once you have created the widget, simply copy and paste the HTML code to your website.
Trustmary’s review widget works on WordPress, Squarespace, Wix, Shopify, and 99% of other CMS.
