10 Best Review Softwares You Should Consider in 2025

Importance of Reviews

Modern online consumers are used to businesses that invest a lot of time and effort to establish relationships with their customers.

They want to be reassured that they can trust a company before they decide to buy in the first place. Your prospective clients will read online reviews before they commit.

In fact, 90% of consumers base their purchasing decisions on online and customer reviews.

In other words, online and customer reviews greatly impact buying decisions. E-commerce businesses know this and have successfully leveraged reviews for years.

But all businesses across all industries should take note and focus on reviews.

There’s a range of great benefits that come from effective review management and implementing reviews on your website:

• Positive customer and online reviews are the best promotion your business can get.
• Good reviews are an excellent way to emphasize your brand’s values
• Responding to reviews creates opportunities to increase customer loyalty.
• Improved SEO and higher ranking in organic search across search engines like Google.
• Unbiased and honest reviews of your products improve lead generation and conversion rates.
• Build trust as nothing speaks better about your businesses than positive reviews from satisfied customers.
• Drive more traffic to your website.
• Experience increased sales.

The easiest way to execute review marketing is to use review software. It will automate a lot of the manual tasks involved with collecting reviews and using them.

We’re going to give you a few tips on what to do to find the best software and how to choose the right tool for the mission.

Review Management in 2025

Times are changing, and the same strategies that have worked the last 10 years don’t cut it anymore.

Luckily, a lot of review software tools are keeping up with the trends and offering modern-day solutions.

But what are the emerging trends in 2025?

1. AI-Driven Insights 🧠

AI now plays a central role in review management. With natural language processing, review platforms can analyze customer sentiment, identify trends, and flag potential issues in real time.

AI-generated summaries make it easier for businesses to grasp overall customer sentiment without reading through thousands of reviews, saving time and ensuring no important feedback is overlooked.

2. Personalized Feedback Loops 📲

Automated, personalized responses to reviews are now common, allowing businesses to tailor responses based on the customer’s review content, sentiment, and previous interactions.

This personalization helps businesses connect with customers and show they genuinely care about their feedback, even when automating the process.

3. Omnichannel Integration 🔗

Businesses now aim for seamless feedback collection across multiple channels—email, SMS, social media, and websites.

In 2025, review management tools integrate with CRM systems, social media, and e-commerce platforms, creating a unified view of customer feedback.

This integration enables businesses to collect and analyze feedback across various touchpoints, creating a complete view of the customer experience.

4. Focus on First-Party Reviews 🌐

While third-party review sites remain valuable, there’s a shift towards first-party reviews collected directly on company websites or platforms.

First-party reviews provide businesses with control over the data and allow them to showcase customer feedback directly on their sites.

Many platforms, like Trustmary, now offer customizable review displays that support both first-party and third-party reviews.

5. Enhanced Data Privacy & Compliance 🔒

As data regulations tighten worldwide, review management platforms have stepped up their compliance with laws like GDPR, CCPA, and similar frameworks.

In 2025, consent management and transparency in data usage are top priorities, with review platforms ensuring customer data privacy is respected at every touchpoint. Customers now have more control over their feedback visibility and data usage.

6. Video and Multimedia Reviews 🎥

Text reviews remain essential, but video and multimedia reviews are rising in popularity, especially in industries like e-commerce, real estate, and travel.

Platforms now allow customers to leave video reviews, photos, or even voice recordings, adding depth and authenticity to the feedback.

This multimedia approach appeals to a broader audience and provides richer insights.

7. Real-Time Notifications and Resolutions 📥

Platforms now offer real-time notifications for new reviews, making it easier for businesses to respond promptly.

Immediate responses, especially to negative feedback, have become critical in retaining customers.

Many review management tools are equipped with automated follow-up workflows that prompt dissatisfied customers to provide additional feedback, helping businesses resolve issues before they escalate.

8. More Emphasis on Employee Reviews 👥

Customer-facing reviews remain crucial, but employee reviews have gained significant attention as they influence the brand’s reputation and appeal in the job market.

Platforms like Glassdoor are integrated into review management strategies, allowing companies to address both customer and employee feedback in one ecosystem.

9. Gamification of Feedback Collection 🎮

Encouraging customers to leave reviews is now enhanced with gamification.

Many companies reward customers for feedback through loyalty points, exclusive content, or other perks.

Gamification motivates customers to share their experiences and increases engagement with the brand.

10. Predictive Analytics for Proactive Customer Service 🔮

Using AI and predictive analytics, review management platforms can now identify which customers are most likely to leave positive or negative reviews.

Businesses can proactively reach out to customers before they express dissatisfaction online, offering support or incentives to improve their experience.

How to Choose the Right Review Software

When choosing the right tool, consider at least these aspects:

1. Your focus: Which review platforms are important for you? Make sure they are available as connections.
2. Use cases: Some tools are only for monitoring reviews, while others can take care of the whole process from collecting to using reviews.
3. Design: Does the tool offer sufficient design options?
4. Budget: Choose a solution that offers customizable plans, so you don’t have to pay for extra features you don’t even need.
5. Support: Does the tool offer support or do you need to solve everything by yourself?
6. Automation: Can you automate parts of the workflow?
7. Integration: Can you integrate with all the important systems, like your CRM and website?

Some might opt for lower-cost tools and do more manual work, while others want to leave the whole review process to automation and focus on other tasks.

Of course, our opinion is that you get the best value out of a comprehensive tool.

10 Best Review Software for 2025

1. Trustmary

Trustmary is a comprehensive review management tool that can automate your whole review and feedback process. It is the best fit for a service-based traditional industry business that wants to prioritize customer experience and leverage reviews to attract more customers.

With personalized help from our experts, you can create unique workflows that maximize your reviews, and use the right reviews in the right places.

Trustmary’s widgets are top of the game compared to many other software tools. We have paid attention to making them contemporary, sleek, and beautiful.

Trustmary can help you with

• Using all existing reviews
• Get more reviews (first-party)
• Get more Google reviews (and Facebook, G2, … you name it!)
• Collect video reviews
• Measuring your NPS,
• Gathering customer feedback automatically and
• Doing lead generation with social proof

In short, Trustmary enables you to use the essential features you need to gather and use reviews effectively on your website. For example, you can collect new reviews and easily embed review widgets on your WordPress website.

In summary, it’s a versatile social proof software that helps you get and show reviews that matter.

With Trustmary you can gather reviews in text and video and use them on-page or by leveraging popups.

You can also import your existing reviews from third-party websites and use them on your website, including a Google review widget, Facebook review widget, and many others.

The EU-based Trustmary is a secure tool when you want to be sure to follow GDPR and other privacy regulations.

2. Reviews.io

Reviews.io is a consumer reviews and ratings platform that provides affordable pricing and exceptional customer support/service. This software’s main purpose is to help you grow your business by collecting genuine reviews and boosting your click-through rate.

However, its biggest advantage over other tools is the ability to harness the full potential and power of Google Ads. In addition, the platform is a licensed Google review partner, which is essential for attracting more consumers, improving lead generation, and growing conversion rates.

Give your Google quality score a real boost, cut down your pay-per-click expenses, and give your product pages the exposure they need to increase your sales. Build your brand and improve customer engagement by including video reviews from your satisfied consumers.

The tool also allows you to create social proof of how useful your business is by creating top-quality, shareable content for top marketing channels, including Facebook, Google Display Ads, Instagram, etc.

3. Yotpo

Accelerating your direct-to-consumer growth is one of the key factors of growing your business today. Having the right tool to give your growth a good boost is the best way to achieve your goal. Well, Yotpo is an excellent tool to help you with your plan.

It’s also an e-commerce marketing platform and a customer retention platform, fully armed with tons of features that base its entire approach on data-driven decision-making. The tool allows you to integrate your solutions for SMS marketing, loyalty, referrals, visual marketing, customer reviews, and more.

Use this tool to gather and collect top-quality customer ratings and reviews to dynamically display positive feedback using the power of automation and AI.

4. Broadly

Broadly is a customer engagement software that advertisers itself as an AI-employee responsible for review management.

It is focused on collecting reviews, responding to them, and improving your online visibility.

Here are some of it’s capabilities:

• Improve online exposure
• Look good online.
• Make sure customer reviews get the most visibility across crucial platforms.
• Connect with the target audience and consumer base.
• Establish a meaningful relationship with consumers.
• Encourage customer feedback to improve customer loyalty and provide a top customer experience.

5. ReviewTrackers

ReviewTrackers is another tool that takes ownership of feedback collection and showcasing reviews.

ReviewTrackers focuses on gathering customer feedback from over 100 review sites. It offers tools for sentiment analysis, making it easier to see what customers think. The software also allows users to respond to reviews across multiple platforms from a single dashboard.

One thing where the software may be lacking is the design of the widgets.

6. ReviewsOnMyWebsite

As the name reveals, ReviewsOnMy Website is a solution specially developed for importing reviews from different review sites, and adding them to your website. However, it also hosts tools for collecting reviews, and even writing AI-responses to reviews.

Bear in mind that this solution is not suitable for e-commerce, but rather service-based businesses who want company reviews.

7. Yext Reviews

Yext Reviews is a platform that also offers a comprehensive solution to review management. What sets it apart from others is its benchmarking features. You can compare your reviews and ratings with industry peers.

Additionally, you can integrate Yext with other services to manage all your business listings.

8. Trustpilot

Trustpilot hosts verified reviews and allows companies to respond to customer feedback publicly. The platform is a popular review directory for consumers, but businesses can use it to collect and manage feedback.

Businesses can also purchase review widgets to use on their own website, although this is very expensive compared to many other services. However, if showcasing Trustpilot reviews is important for you, you don’t have any other options.

Trustpilot is critiqued for its lack of flexibility, and its unwillingness to delete fake or ill-intended reviews.

9. Brand24

Brand24 is a broader tool, equipped with media monitoring and social listening features.

It helps you not only monitor your reviews, but also other types of mentions, such as social media mentions. You can also access historical data to see how your brand awareness grows over time.

It’s a bit lower on our list because it doesn’t support review showcasing, even though it is a handy tool to grow your online trust in other ways.

10. Bazaarvoice

Bazaarvoice is an e-commerce UGC platform that focuses on product reviews and ratings. It supports visual and video reviews as well.

Through Bazaarvoice, you can access a large pool of reviewers, which can be a good option for brands that are just starting out and need social proof for their novelty products.